Senior Account Manager - Programmatic

Key Responsibilities: 

• Understands clients’ brands, structure, and industry as well as project goals 

• Develop, implement, and manage programmatic advertising campaigns across various platforms (DSPs, SSPs, Ad Exchanges) 

• Monitor and optimize campaign performance to meet client goals and KPIs 

• Serve as the main point of contact for clients, providing regular updates, performance reports, and strategic recommendations. 

• Build and maintain strong relationships with clients, understanding their business objectives and aligning campaign strategies accordingly. 

• Address client inquiries and troubleshoot issues promptly and effectively. 

• Create and execute programmatic media strategies to drive brand awareness, engagement, and conversions. 

• Conduct A/B testing and experiment with new tactics to improve campaign outcomes. 

• Use advanced analytics tools to measure and analyze campaign effectiveness. 

• Monitors investment of digital spend and ensures revenue/margin goals are met 

• Communicate campaign progress, challenges, and opportunities to internal teams and clients. 

• Work closely with clients and able to guide internal teams to align campaign strategies and objectives. 

• Build strong relationships across stakeholders (externally with clients and with teams internally 

• Training and development of team members (Junior programmatic manager) 

• Regular contribution to the media community i.e blogs, case studies, conferences 

Requirements: 

• 5 years + experience in a campaign management role with Media Planning exposure in advertising and online media marketing.  

• Expertise in online advertising platforms and analytics tools for online channels (DV360, Google Campaign Manager, YouTube, Google Analytics, Adform etc.) 

• Analysis skills (tracking and reporting, Google Analytics, Adobe and, ideally but no mandatory, Google Tag Manager and Data Studio) 

• Experience with online marketing metrics such as ROI, Margins, click-through rate, cost-per-click, cost-per-action, conversion rate, average order size, etc. 

• Proficiency with Microsoft Office, especially Excel and PPT 

• Thrives in a fast-paced, constantly changing environment. 

• Proactively identifies issues and implements solutions to support evolving client needs. 

• Excellent written and oral communication and presentation skills and the ability to express thoughts logically and succinctly, as well as good interpersonal skills, are required. 

Additional Information 

• Flexible to work across different time zones/shifts (including night shift)