The Role
Sell and grow a poultry product line within an assigned western US territory by managing accounts, developing strategic plans, training distributors/end users, documenting activity in Salesforce, collaborating with internal teams on pricing and distribution, attending industry events, and resolving customer issues to meet sales and profitability goals.
Summary Generated by Built In
About Ralco
Ralco is a family-owned agricultural health and nutrition company with a global presence, distributing products in over 40 countries. Inspired by nature and powered by science, Ralco develops innovative, natural solutions to support plant and animal health. Learn more at https://ralcoagriculture.com.
Job Summary
As a Senior Poultry Account Manager, you are responsible for selling a product line and managing its sales growth. You will work with producers and distributors/dealers to promote a designated line of products. You will seek opportunities to increase revenue from existing accounts, while leveraging your industry connections and relationships to establish new business. You will act as the account manager for your accounts and lead the account team to provide excellent customer service. In many situations, you will serve as the primary account manager, while in others, you will support other account managers. You will be tasked with achieving growth plan objectives related to the sales and profitability of your assigned accounts. This position is designated for a specific geographic territory, which may change over time in response to company needs.
You must be able to communicate well with all areas of the company. You will work with a technical counterpart. You will also work with a product specialist to define your go-to-market strategy and to perfect the product positioning, key benefits, supporting research, competitive differentiation, and target customer.
This job description is not meant to be all inclusive and duties may vary based on departmental and company needs.
Key Responsibilities
Physical RequirementsPhysical ActivityRarelyOccasionallyFrequentlyConstantly% of time0% to 25%26% to 50%51% to 75%76% to 100%Carrying ≥ 20 lbs.XClimbingXDrivingXFinger DexterityXHearingXKneelingXLifting ≥ 20 lbs.XPulling ≥ 20 lbs.XPushing ≥ 20 lbs.XReachingXSeeingXSittingXStandingXTwistingXTypingXWalkingXReasonable accommodation may be made to enable individuals with disabilities to perform key work duties.
Ralco is a family-owned agricultural health and nutrition company with a global presence, distributing products in over 40 countries. Inspired by nature and powered by science, Ralco develops innovative, natural solutions to support plant and animal health. Learn more at https://ralcoagriculture.com.
Job Summary
As a Senior Poultry Account Manager, you are responsible for selling a product line and managing its sales growth. You will work with producers and distributors/dealers to promote a designated line of products. You will seek opportunities to increase revenue from existing accounts, while leveraging your industry connections and relationships to establish new business. You will act as the account manager for your accounts and lead the account team to provide excellent customer service. In many situations, you will serve as the primary account manager, while in others, you will support other account managers. You will be tasked with achieving growth plan objectives related to the sales and profitability of your assigned accounts. This position is designated for a specific geographic territory, which may change over time in response to company needs.
You must be able to communicate well with all areas of the company. You will work with a technical counterpart. You will also work with a product specialist to define your go-to-market strategy and to perfect the product positioning, key benefits, supporting research, competitive differentiation, and target customer.
This job description is not meant to be all inclusive and duties may vary based on departmental and company needs.
Key Responsibilities
- Achieve sales goals and manage budget for assigned accounts.
- Develop and execute strategic account plans.
- Identify customer needs and recommend corresponding Ralco solutions.
- Build and maintain relationships with distributors, producers, and key stakeholders.
- Provide training and product demonstrations for distributors and end users.
- Document all customer interactions and account activity in Salesforce.
- Maintain accurate account records in CRM and contribute to process improvements.
- Collaborate with internal teams to ensure alignment with pricing, programs, and distribution.
- Participate in trade shows, meetings, and industry events.
- Resolve customer issues and support product development opportunities.
- Maintain a professional presence and vehicle.
- Pursue ongoing professional development in collaboration with your supervisor.
- Strong Communication and interpersonal skills
- Customer focused with proven relationship building ability
- Strategic thinking and sales planning
- Proficiency in CRM tools (Salesforce)
- Solid understanding of animal health products and industry trends
- Ability to analyze data and apply insights to sales strategies
- Technology proficiency and adaptability
- Aligns with RALCO’s Values and Purpose
- Values: Courageous Curiosity, Driven to Deliver, Master your Craft, Root for the Team, Earn the Relationship
- Purpose: Ralco creates effective natural solutions that address agriculture’s greatest challenges
- Education: Bachelor's degree in Animal Science, Poultry Science, Agriculture, Business, or related field.
- Experience: 7+ years of related experience required.
- Travel: Frequent travel required on a weekly basis.
- Location: Territory covers the western half of the US. Must be based within the territory.
Physical RequirementsPhysical ActivityRarelyOccasionallyFrequentlyConstantly% of time0% to 25%26% to 50%51% to 75%76% to 100%Carrying ≥ 20 lbs.XClimbingXDrivingXFinger DexterityXHearingXKneelingXLifting ≥ 20 lbs.XPulling ≥ 20 lbs.XPushing ≥ 20 lbs.XReachingXSeeingXSittingXStandingXTwistingXTypingXWalkingXReasonable accommodation may be made to enable individuals with disabilities to perform key work duties.
Skills Required
- Bachelor's degree in Animal Science, Poultry Science, Agriculture, Business, or related field.
- 7+ years of related experience in sales or account management.
- Proficiency in CRM tools, specifically Salesforce.
- Solid understanding of animal health products and industry trends, particularly poultry.
- Strong communication and interpersonal skills and demonstrated relationship-building ability.
- Strategic thinking, sales planning, and ability to analyze data to inform sales strategies.
- Frequent travel required on a weekly basis.
- Must be based within the western half of the US territory.
- Maintain a professional presence and vehicle for frequent travel and customer visits.
- Ability to provide training and product demonstrations for distributors and end users.
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The Company
What We Do
Ralco is involved in the manufacturing, mixing, and packaging of animal feed products, and is responsible for the safe and timely delivery of bulk, bagged, and boxed products to farms and mills.
