Art Director GP Marketing - Office-Based in Minnetonka, MN

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Minnetonka, MN, USA
In-Office
92K-164K Annually
Senior level
Artificial Intelligence • Big Data • Healthtech • Information Technology • Machine Learning • Software • Analytics
The Role
Conceptual Art Director responsible for developing integrated campaign visuals across broadcast, video, social, digital, print, and experiential. Lead design and typography execution from concept through production, collaborate with writers, designers, strategists, agencies, and production teams, present to stakeholders, provide direction to external partners, and mentor designers to raise creative craft and brand consistency.
Summary Generated by Built In
Requisition Number: 2380917
At UnitedHealthcare, we're simplifying the health care experience, creating healthier communities and removing barriers to quality care. The work you do here impacts the lives of millions of people for the better. Come build the health care system of tomorrow, making it more responsive, affordable and optimized. Ready to make a difference? Join us to start Caring. Connecting. Growing together
We're looking for a conceptual Art Director who believes powerful ideas come to life through smart design, sharp typography, and visual storytelling that connects. Someone who can turn strategy into distinctive creative, craft compelling campaign concepts, and bring a refined eye to every frame, post, and touchpoint.
In this role, you'll help define and elevate how our brand shows up across integrated campaigns, with a particular focus on broadcast, video, and social. You'll partner closely with writers, designers, strategists, stakeholders, and external agencies , staying hands-on from concept through execution while helping raise the overall level of creative craft.
You'll have real influence on the ideas, the craft, and how our brand shows up in the world, without the expectations of direct people management. This is a role for a hands-on conceptual art director who wants to make meaningful work, strengthen creative partnerships, and help elevate the designers and agencies around them.
This position follows an office-based schedule in Minnetonka, MN office with four in-office days per week.
Primary Responsibilities:
  • Develop breakthrough visual concepts for integrated campaigns across broadcast, video, social, digital, print, and experiential
  • Bring solid design, typography, composition, and art direction craft to campaign ideas from first concept through final execution
  • Partner with copywriters, designers, strategists, and production teams to build ideas that are clear, compelling, and brand-right
  • Translate business goals, audience insights, and creative briefs into campaign concepts that work across channels
  • Present creative thinking clearly and confidently to stakeholders, explaining the idea, design rationale, and channel execution
  • Provide thoughtful direction and feedback to external agencies and production partners to strengthen concepts, design, and execution
  • Help mentor designers and creative partners by sharing feedback, modeling solid craft, and raising the quality of the work

You'll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.
Required Qualifications:
  • 8+ years of art direction and design experience in an agency, in-house, or hybrid creative environment
  • Proficiency with creative and business tools, including Adobe Creative Cloud, PowerPoint, Word, Outlook, and related collaboration platforms
  • Demonstrated solid conceptual thinking with a proven ability to develop campaign ideas across broadcast, video, social, and integrated channels
  • Demonstrated clear, confident communication and the ability to manage multiple projects, partners, and rounds of feedback
  • Deep design and typography craft, with a refined eye for layout, composition, motion-friendly storytelling, and brand systems
  • A portfolio that shows bold ideas, solid visual storytelling, elevated design craft, and work that moves fluidly across channels

Preferred Qualifications:
  • Experience with broadcast/video production
  • Experience with complex or regulated brands
  • Experience with AI tools to drive efficiencies and creative exploration
  • Workfront experience
  • Social-first Campaign Development
  • Motion, storyboard direction

Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. In addition to your salary, we offer benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with us, you'll find a far-reaching choice of benefits and incentives. The salary for this role will range from $91,700 - $163,700 annually based on full-time employment. We comply with all minimum wage laws as applicable.
At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone-of every race, gender, sexuality, age, location and income-deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes - an enterprise priority reflected in our mission.
UnitedHealth Group is an Equal Employment Opportunity employer under applicable law and qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.
UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.

Skills Required

  • 8+ years of art direction and design experience in an agency, in-house, or hybrid creative environment
  • Proficiency with Adobe Creative Cloud
  • Proficiency with PowerPoint, Word, and Outlook
  • Experience using collaboration platforms (documented ability to manage project communication and reviews)
  • Demonstrated conceptual thinking and ability to develop campaign ideas across broadcast, video, social, and integrated channels
  • Clear, confident communication and ability to manage multiple projects, partners, and rounds of feedback
  • Deep design and typography craft, refined eye for layout, composition, motion-friendly storytelling, and brand systems
  • Portfolio showing bold ideas, visual storytelling, elevated design craft, and cross-channel work
  • Experience with broadcast/video production
  • Experience with complex or regulated brands
  • Experience with AI tools to drive efficiencies and creative exploration
  • Workfront experience
  • Social-first campaign development experience
  • Motion and storyboard direction experience

What the Team is Saying

Optum Compensation & Benefits Highlights

  • Leave & Time Off Breadth — PTO is generally described as decent or good, and many note it as a strong part of the package. Actual ability to take time off can depend on workload and team coverage.
  • Retirement Support — Offerings include a 401(k) with employer match and access to an employee stock purchase plan, which are highlighted as meaningful components of total rewards. These programs are consistently referenced among core benefits.
  • Parental & Family Support — Parental and caregiver leave, along with adoption assistance, are publicly highlighted and viewed as notable elements of the package. Availability can be role-specific, but these supports contribute to overall breadth where offered.

Optum Insights

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The Company
HQ: Eden Prairie, MN
160,000 Employees
Year Founded: 2011

What We Do

Optum, part of the UnitedHealth Group family of businesses, is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health optimization on a global scale. Join us to start Caring. Connecting. Growing together. At Optum, we support your well-being with an understanding team, extensive benefits and rewarding opportunities. By joining us, you’ll have the resources to drive system transformation while we help you take care of your future. We recognize the power of connection to drive change, improve efficiency and make a difference in health care. Join a team where your skills and ideas can make an impact and where collaboration is key to creating technology that produces healthier outcomes.

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Optum Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

Optum has three workplace models that balance the needs of the business and the responsibilities of each role. These models, core on‑site (5 days/week), hybrid (4 days/week) and telecommute or fully remote, vary by country, role and location.

Typical time on-site: Not Specified
HQEden Prairie, MN
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