Edelman is a voice synonymous with trust, reimagining a future where the currency of communication is action. Our culture thrives on three promises: boldness is possibility, empathy is progress, and curiosity is momentum.
At Edelman, we understand diversity, equity, inclusion and belonging (DEIB) transform our colleagues, our company, our clients, and our communities. We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration and belonging.
Key Responsibilities:
Campaign Planning & Execution
• Plan, execute, and optimize paid media campaigns across platforms including Google, Facebook, Instagram, LinkedIn, and X.
• Develop platform-specific strategies aligned with client objectives and
campaign goals.
• Manage end-to-end campaign execution, including setup, targeting, budgeting, and performance optimization.
• Monitor campaign performance and optimize campaigns to improve KPIs such as CTR, CPC, CPA, and conversions.
• Conduct A/B testing on creatives, copy, and audience segments.
• Ensure efficient budget allocation to maximize ROI, stakeholder & partnership management.
• Drive brand partnerships and collaborate with internal teams, clients, and
external stakeholders.
• Coordinate with media publications and platform partners for campaign amplification.
• Act as a key point of contact for campaign-related communication.
Analytics & Reporting
• Track, analyze, and report campaign performance using relevant tools and dashboards.
• Deliver actionable insights and recommendations to improve ongoing and
future campaigns.
• Present reports and performance updates to internal teams and clients.
Key Requirements:
• 2–4 years of experience in paid media/performance marketing
(Digital marketing or PR agency preferred)
• Hands-on experience with:
o Google Ads
o Meta Ads Manager (Facebook & Instagram)
o LinkedIn Campaign Manager
o X (Twitter) Ads
• Strong understanding of paid media channels and social media ecosystems.
• Proven ability to manage campaigns end-to-end—from planning to execution and reporting.
• Strong analytical mindset with attention to detail.
• Excellent communication and stakeholder management skills
We are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your experience doesn’t perfectly align with every qualification, we encourage you to apply anyway. You may be just the right candidate for this or other roles.
Skills Required
- 2-4 years of experience in paid media/performance marketing
- Hands-on experience with Google Ads
- Hands-on experience with Meta Ads Manager
- Hands-on experience with LinkedIn Campaign Manager
- Hands-on experience with X (Twitter) Ads
Edelman Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Edelman and has not been reviewed or approved by Edelman.
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Healthcare Strength — Benefits are described as comprehensive, with health plans commonly framed as a strong part of the overall package. Mental and physical well-being programs are also emphasized as meaningful support.
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Flexible Benefits — Work flexibility is positioned as a standout, including hybrid routines and a “Work From Anywhere” option for part of the year. Flexible public holidays are also highlighted as adding practical choice to how time is used.
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Retirement Support — Retirement offerings such as a 401(k) match (and pension-style contributions in some markets) are consistently presented as a solid component of total rewards. This tends to improve overall package value even when base pay feels less competitive.
Edelman Insights
What We Do
Edelman is a global communications firm that partners with businesses and organizations to evolve, promote and protect their brands and reputations. Our 6,000 people in more than 60 offices deliver communications strategies that give our clients the confidence to lead, act with certainty and earn the lasting trust of their stakeholders. We develop powerful ideas and tell magnetic stories that move at the speed of news, make an immediate impact, transform culture and spark movements. Since our founding in 1952 by Dan Edelman, we have remained an independent, family-run company. We use our profits to strengthen our business, provide our employees with opportunities to grow, advance our industry, and serve as a responsible citizen of the world. Every day, we strive to live and work by a long-held set of core values: the pursuit of excellence, the freedom to be curious, the courage to do the right thing, and a commitment to improving society. Edelman is an equal opportunity employer of all protected classes, including veterans and individuals with disabilities
