Senior Account Executive

Posted 23 Days Ago
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Leeds, West Yorkshire, England
In-Office
Senior level
AdTech • Digital Media • Marketing Tech
The Role
The Senior Account Executive will improve client retention, manage smaller accounts, support Account Managers, and ensure timely service to clients while developing digital expertise in various channels.
Summary Generated by Built In

About Us 

KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning performance marketing and data and technology. Fuelled by a deep understanding of consumer behaviour, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com 

Role Description 

The role of Senior Account Executive is all about improving client retention as the number one KPI.

You will largely support the Account Managers and Account Directors in the day-to-day running of their accounts but for any smaller accounts assigned to you, you will ensure that our clients are serviced in a proactive, professional and timely manner.

This role will work across Disney, Unite Students and Kimberly Clark accounts.

By executing great project and process management, you will also work closely with the internal craft teams to ensure smooth delivery of all planned tasks, reporting  progress back to the account leads and clients on a consistent basis.
 
You will be a highly organised individual that takes pride in all elements of your work, ensuring that all internal documents are updated on a weekly basis and that any outward-facing documentation is delivered in accordance with the business’ brand and customer service guidelines.  
 
Given that people interaction also plays a pivotal part in your role, you will build relationships both internally and externally. With your clients, you will meet with them on a frequent basis, both informally and formally, and internally, you will be pragmatic in nature to always ensure the best outcome for your clients.  

As a secondary KPI, you will also learn how to commercially grow your assigned accounts, dedicating time to learning about our wider business offerings and getting up to speed with everything that’s going on in the industry, to start putting forward cross and upsell opportunity suggestions.

Key Responsibilities 

Digital Expertise 

  • Commitment to learn about the many digital channels we work across (PPC, SEO, Affiliates, Social and Programmatic), keeping up to date with the latest industry news and developments as the landscape continues to change
  • Develop full working knowledge of our key reporting and tracking tools, as well as have good Excel and Power Point skills
  • Strong communication and presentation skills, in order to effectively contribute to managing client accounts and their expectations

Account/Client Management

  • Fulfil relevant daily, weekly, monthly and quarterly tasks, ensuring that all campaigns are executed to plan and meet the targets
  • Work with the wider teams to ensure that:
    • campaign / project timelines, cost estimates, schedules and forecasts are accurately adhered to
    • ensure reporting is accurate and assist with developing presentations to the highest level of quality and integrity
  • Help in preparing strategies and plans across multiple digital channels
  • Help in preparing performance review presentations
  • Develop and distribute accurate contact reports and minutes from any relevant meetings and conversations
  • Coordinate and distribute regular status reports
  • Complete timesheets on a regular, minimum weekly basis
  • Meet commitments and complete tasks as agreed and within agreed timeframes
  • Keep clients and account teams updated on the status of account activities

Innovation & Initiative

  • Act as the account support (and lead in some instances on smaller accounts) to motivate the wider team to produce best-in-class results.
  • Use your personal passion and creativity to help develop intelligent, innovative and effective ideas to improve projects and tasks
  • Contribute your own ideas and opinions on your client’s business, how we work, and the industry we’re in
  • Familiarise yourself with the client’s business, its products and services and the industry in which it operates, and analyse present and potential marketing opportunities for such products and services.

Employee Transparency 

At IPG Mediabrands, we celebrate differences and believe this makes us stronger. IPG Mediabrands is an equal-opportunity employer and is committed to championing an inclusive culture that provides a sense of belonging for all our employees. We do not discriminate against any applicant based on age, disability, race, colour, ethnicity, national origin, gender, sexual orientation, gender identity, religion, belief, marital status or any other characteristic protected by law. 

Please reach out to our Talent Inclusion Specialist Jess at [email protected] if you would like to have a confidential conversation regarding any adjustments that would ensure our recruitment process is accessible for you. Please note requesting a reasonable adjustment will not affect your application. 

THE PERKS 

We aim to provide all our people with a supportive and fun work environment where you can develop your full potential and benefit from the broad range of opportunities within the agency. When you join us, we want to make sure you feel valued – and that you are rewarded for your fantastic work. So, we also offer a range of benefits:  

  • Flexi–leave, with 25 days annual leave to be taken as the minimum. In addition to your holiday entitlement, the office usually closes between Christmas & New Year  
  • Free breakfast and free lunch  
  • Early finish Fridays 
  • Core Hours (Mon-Thurs, flexible start/finish times)   
  • Retail discounts 
  • Electric vehicle salary sacrifice car scheme 
  • Wellbeing programme, including Headspace & flu jabs 
  • Interest-free season ticket loan  
  • Paid time off for Volunteering  
  • Group Income Protection  
  • Life Assurance  
  • Private Medical Insurance or Health Cash Plan (dependent on level)  
  • Group Personal Pension Plan with matched contributions from 3-6%  
  • Generous Parental Leave & Pay   
  • Independent mortgage advice  
  • Financial education  
  • Employee Assistance Programme  
  • Free eye tests  
  • Flexible benefits including Dental, Travel insurance, Cycle to Work, Gym Discounts and many more!

Top Skills

Excel
Power Point
Ppc
Programmatic
Seo
Social
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The Company
HQ: New York, New York
10,936 Employees

What We Do

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialized business units Healix, KINESSO, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com

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