The Role
- Integrated Strategy Execution: Execute comprehensive communications strategies for both earned and paid influencer campaigns. You understand how to align creator voices with brand objectives to drive genuine engagement.
- Content and Briefing Mastery: Produce and edit materials including creative briefs, talent contracts, client memos, and briefing notes. You ensure all documents are client-ready and reflect a deep understanding of the project goals.
- The Cultural Radar: Act as the team’s eyes and ears. Monitor news cycles for daily breaks and pop culture moments that our clients can leverage through influencer partnerships.
- Account Stewardship: Partner with senior leaders to achieve deliverables for a full roster of 4–6 clients. You ensure that client requests are handled with efficiency, professional poise, and total precision.
- Event Leadership: Assist in planning and executing talent-focused events and influencer activations, providing on-site support and managing talent logistics in real-time.
- Mentorship and Training: Proactively mentor and teach junior staff. You take pride in sharing your industry knowledge and helping build the next generation of talent experts.
- Relationship Driven: You understand that we are a people business. You lead by example in how you treat your co-workers, partners, and the media—prioritizing trust and integrity in every interaction.
Who You Are:
- The Creator Expert: 4+ years of experience in talent and influencer relations. You have a documented track record of executing campaigns from strategy to completion and feel confident conducting outreach to high-level talent reps.
- Platform Fluent: You are deeply aware of the latest trends across TikTok, Instagram, and emerging platforms. You have a pulse on who is up-and-coming and how to leverage their unique audience.
- A Meticulous Writer: You are fast, persuasive, and detail-oriented. You can translate a complex brand message into a clear, compelling social brief or creator pitch.
- High EQ: You possess high EQ and situational awareness. You have the confidence to voice your opinion in brainstorms and the judgment to make the call in high-pressure environments.
- Exceptionally Organized: Your research and organizational skills are unmatched. You can manage multiple projects simultaneously without letting a single detail or deadline slip.
- Driven to Over-Deliver: You take genuine pride in exceeding expectations and are energized by work that allows you to be a part of something good.
Nice-to-haves
- Global Collaboration: Experience working with teams across multiple locations and time zones.
- Tech-Forward: Previous experience using influencer research tools like Julius, Celebrity Intelligence, or IMDb Pro.
- Interests Beyond Influencer: We love to combine entertainment with social good; experience in integrated PR or brand integration is a major plus.
Skills Required
- 4+ years of experience in talent and influencer relations
- Experience executing campaigns from strategy to completion
- Strong writing and communication skills
- Ability to manage multiple projects simultaneously
What We Do
Sunshine Sachs Morgan & Lylis is an independent full-service communications and narrative consulting firm. Our collective helps shape public image via earned, owned, and paid engagements across mediums and platforms. We’re built on the notion that good ideas have the power to change the world, shape our cultural conventions, and create new models of success in every industry. Benefits include; medical, dental, and vision plans, 401(k) with matching, annual merit-based bonuses, PTO, fertility, FSA for medical, childcare, and commuter expenses. Additional perks include: a flexible work schedule, Work from Anywhere program, Summer Fridays, Wellness Days, and a 4-week sabbatical or trip to celebrate select anniversaries. We love to socialize so, we have collaborative workspaces, some offices even have rooftops, celebrations, networking opportunities, and community volunteering. We frequently mark opportunities to listen, learn and act throughout the year (Juneteenth, Election Day, International Women’s Day, etc.). From day one, employees are carefully matched with a mentor to guide them on their path to success. Training and mentoring are important to us and since we are into promoting from within, we are proud to offer training throughout the year on topics for professional growth as well as personal growth. We have also developed a series of teaching workshops that are structured for each level of the company. Sunshiners also take love to take advantage of the monthly Meet the Media series where media contacts provide valuable insider info for pitching them and their colleagues. SSM&L is committed to diversity, equity, inclusion, and ability. We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sexual orientation, identity and expression, national origin, disability status, protected veteran status, or any other characteristic protected by law.
