Roku is the #1 TV streaming platform in the US and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.
From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.
About the team
At Roku, we like to say that there are no bystanders, and that is as true in the advertising team as it is in any other facet of the company. We work together to ensure our clients understand this new world of advertising, that they are making the best possible decisions to support their own goals, and drive advertiser interest and engagement across the board. The Advertising Sales team is responsible for driving ad revenue with Advertisers and ultimately enabling our clients to reach their business objectives
About the role
The world is cutting the cord and streaming its TV online, a shift that has dramatically changed how advertisers target, reach and measure their preferred audiences in ways that broadcast TV and cable never could. In this new world, Roku has re-written the rules of modern advertising. We partner with brands in the media and entertainment vertical and show them how to best leverage this new advertising platform.
The person in this role will work closely with TV and streaming brands directly and their agencies to help build performance solutions that reach this new TV viewer across the entire funnel and drive maximum revenue with Roku’s 1st party targeting, unique ad products, performance analytics and unified reporting. The ideal candidate has worked in digital media and is familiar with the required dedication for multi-tasking duties in a fast-paced environment. The ideal candidate thrives on navigating ambiguity and solving new problems. The candidate will join this growing team and report to a Sales Manager in the Media & Entertainment vertical of our advertising business.
This is a key hire for Roku and incredible opportunity for the right candidate looking to advance their career with a market leader in an explosive category.
For California Only - The estimated annual salary for this position is between $157,000 - $265,000 annually.
Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location.
This role is eligible for incentive compensation/commissions, health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.
What you’ll be doing
- Define the important business drivers for the customer and develop a strategy that uses Roku’s performance advertising solutions to help grow the customer’s business.
- Key individual contributor to revenue, work against aggressive advertising revenue goals - need to hit the ground running and be a fast learner
- Proactively build and grow a pipeline of sales targets, contacts, and sales opportunities via prospecting and leveraging your brand connections and their agencies
- Own the voice of the customer in any internal discussions regarding product innovation, measurement requirements, and customer service
- Respond to RFPs and craft strategic annual Upfront partnerships by working closely with Roku’s account management, marketing, product and research teams
- Meet with and build relationships with senior level decision makers
- Gather marketplace insights to help build new ad products and measurement solutions
- Report on revenue projections/forecasts
- Host weekly or biweekly sales calls with stakeholders at the agency
We’re excited if you have
- The equivalent of 8+ years of sales experience with buying models based on a CPV, CPCV, CPA, or CPC, either in a managed service or self-service environment focused on media and entertainment
- A demonstrated track record in closing small, medium and large deals with key entertainment partners and their respective agencies
- Demonstrated an ability to create relationships with internal collaborators across teams
- Worked across internal and external parties to sell and execute campaigns
- An understanding of the dynamics of the OTT/SVOD/AVOD space and how Roku advertising solutions drive business goals for advertisers
- An understanding of the digital advertising landscape and industry trends and apply a Roku POV for the organization
- Fluency in the language of success behind performance marketing campaigns, including customer acquisition goals, retention, ROAS or cost-per-acquisition media buying
- Bachelors degree
LI-OR1
Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Our employees can take time off work for vacation and other personal reasons to balance their evolving work and life needs. It's important to note that not every benefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter.
The Roku Culture
Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company's success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We're independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you'll be part of a company that's changing how the world watches TV.
We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn't real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002.
To learn more about Roku, our global footprint, and how we've grown, visit https://www.weareroku.com/factsheet.
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What We Do
Roku pioneered streaming to the TV. We connect users to the streaming content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Roku streaming players and Roku TV™ models are available around the world through direct retail sales and licensing arrangements with TV OEMs and service operators.
