Senior Account Director (Media)
Actively manage key clients within assigned territory of responsibility and achieve annual revenue targets through attainment of all sales KPIs (pipeline, win rates, avg. job size, revenue per account, etc.). Sales activities include the development and expansion of existing client revenue through effective up-selling and cross-selling of all product and service lines. Work on new clients that are identified by territory VP as high potential clients Ensure effective sales strategy and tactics for territory accounts.
This includes the development of account plans for all strategic accounts. These plans should include portfolio sales of Dynata product line to existing client base, utilizing multi-functional groups within Dynata to win sales and educate clients on the advertising solutions suite of products, and face-to-face visits with client decision makers as appropriate. Support corporate team in advertising solutions and sales opportunities as needed.
Maintain strong presence in the industry through active membership and function attendance for industry professional organizations. Stay abreast of industry news and trends. Communicate critical developments to sales and organizational stakeholders.
Additional responsibilities:
- Is able to successfully maneuver dynamic relationships, and has a proven track record of building strong relationships with customers
- Is highly responsive to customer needs
- Can develop an in-depth understanding of all Dynata solutions including Brand Lift.
- Seeks competitive insights and intelligence to inform company of challenges and opportunities in the marketplace
- Prepares for objections and demonstrates understanding of concerns. Is prepared to provide proof to address/minimize objections
- Exemplary professional communication skills
- Highly collaborative in negotiations
- Selling into the tech space, such as Meta, Google or Amazon a plus
- Innovates and thrives in a nascent and rapidly growing data and analytics industry
- Driven for continuous improvement, and maintains a resolute disposition when faced with challenges
- Embraces personal ownership of company-wide goals and objectives
- Is proactive. Actively pursues opportunities or solutions to problems
- 7+ years of work experience
- Experience working in the advertising agency/brand marketing, research/consumer insights and/or publisher/platform industries is strongly desired
BENEFITS:
Work-life balance
Medical benefits, Retirement matching
Generous paid time off
Learning Management System available through the Intranet providing free access to nearly 500 online training modules and personal development programs
Dynata offers their new colleague the opportunity to work in an open and global culture, where they welcome feedback and ideas from their colleagues. You will be working in a challenging and inspiring environment with talented colleagues from all over the world.
We have great opportunities for growth and professional development.
And much more!
At Dynata, we are committed to fostering an inclusive, accessible environment, where all employees and customers feel valued, respected and supported. We are dedicated to building a workforce that reflects the diversity of our customers and communities in which we live and serve. Dynata welcomes and encourages applications from people with disabilities. We are committed to an inclusive work culture for all our employees. Accommodations by request can be made for all aspects of the selection process.
Dynata is also an affirmative action employer
OE/Minority/Female/Veteran/Disabled/Sex/Sexual Orientation/Gender Identity or Expression/Race/Color/National Origin/Age/Religion/Genetic Information/Marital Status/Height/Weight or any other legally protected category defined by applicable federal state or local laws and ordinances, so as to further the principles of equal employment opportunity.
The base salary range for this position in is $100K-$140K/yr; however, base pay offered may vary depending on location, job-related knowledge, skills, and experience. A competitive sales incentive program will be provided as part of the compensation package, in addition to a full range of medical and other benefits, dependent on full-time employment status. The commission plan is designed to reward individuals for meeting and exceeding sales targets and plan details will be provided to candidates during the interview.
Top Skills
What We Do
Dynata is the world’s largest first-party data platform for insights, activation and measurement. With a reach that encompasses over 62 million consumers and business professionals globally, and an extensive library of individual profile attributes collected through surveys, Dynata is the cornerstone for precise, trustworthy quality data. The company has built innovative data services and solutions around its robust first-party data offering to bring the voice of the customer to the entire marketing continuum – from strategy, innovation, and branding to advertising, measurement, and optimization.
The Dynata data platform, an all-in-one solution for insights, activation and measurement, leverages our robust data, innovative technology and more than 40 years’ experience as a pioneer in consumer and B2B insights. Our vision for the Dynata data platform is to automate the entire marketing continuum, with capabilities to target audiences; uncover insights; connect data; activate, measure and optimize campaigns; and analyze, visualize, publish and share those insights to drive your business growth.
We’ve helped more than 6,000 market research firms, brands, media and advertising agencies, publishers, and consulting and investment firms around the world and in every industry accelerate transformation, enable better decision-making, and deliver revenue growth.
