Senior Account Based Marketing Manager - Japan

Genesys empowers organizations of all sizes to improve loyalty and business outcomes by creating the best experiences for their customers and employees. Through Genesys Cloud, the AI-powered Experience Orchestration platform, organizations can accelerate growth by delivering empathetic, personalized experiences at scale to drive customer loyalty, workforce engagement, efficiency and operational improvements.

We employ more than 6,000 people across the globe who embrace empathy and cultivate collaboration to succeed. And, while we offer great benefits and perks like larger tech companies, our employees have the independence to make a larger impact on the company and take ownership of their work. Join the team and create the future of customer experience together.

The Senior Account Based Marketing Manager (ABE/ABM) is a critical role that drives targeted marketing and engagement efforts to build deeper connections with high-value accounts in Japan. This role combines the strategic elements of Account-Based Marketing with the relational aspects of Account-Based Engagement, delivering tailored campaigns, workshops, and events to foster long-term account relationships and measurable pipeline growth.
The ideal candidate will blend strategic planning, creative execution, and collaboration skills to align marketing and sales initiatives seamlessly.

Key Responsibilities:

In this role, the primary responsibilities will include (but are not limited to):

Account-Based Engagement & Marketing (ABE/ABM):

• Develop and execute the ABE/ABM strategy for the Japan market, ensuring alignment with regional and global marketing and sales objectives.
• Collaborate with sales and customer success teams to create engagement plans that address the unique needs of priority accounts.
• Design and deliver personalized multi-channel campaigns, including targeted content, digital advertising, and webinars, to engage high-value accounts.
• Plan and execute tailored workshops, executive briefings, and roundtable events to deepen relationships with key stakeholders within accounts.
• Partner with content and creative teams to produce customized marketing materials aligned to account priorities and challenges.
• Leverage marketing technologies (e.g., 6Sense, Salesforce) to track account engagement, measure campaign effectiveness, and provide actionable insights.

Cross-Functional Collaboration & Optimization:

• Work closely with sales, customer success, and regional teams to ensure alignment on account strategies and engagement efforts.
• Present campaign and engagement insights to stakeholders, optimizing plans based on performance data and feedback.
• Stay updated on market trends, customer behavior, and competitor strategies to refine engagement and marketing approaches.

Required Skills & Qualifications:

• Proven experience in developing and executing ABE/ABM strategies with measurable outcomes, with 5+ years in B2B marketing, preferably in technology or SaaS.
• Expertise in planning and delivering workshops, executive briefings, and roundtable events tailored for high-value accounts.
• Strong interpersonal and collaboration skills to effectively partner with sales, customer success, and global teams.
• Strategic thinking combined with hands-on execution capabilities.
• Proficiency in marketing and sales platforms, including:
  • ABM/ABE tools (e.g., 6Sense or similar)
  • CRM systems (e.g., Salesforce)
  • Analytics platforms (e.g., Tableau, Google Analytics)
• Familiarity with digital marketing strategies, advertising platforms (LinkedIn, Google Ads), and content personalization tools.
• Strong analytical skills to interpret engagement data and optimize strategies for maximum impact.

Preferred Experience:

• Bachelor's degree in Marketing, Business, or a related field.
• Experience in a matrixed global organization, demonstrating successful collaboration across diverse teams.
• Previous hands-on experience with marketing automation platforms and content management systems (e.g., Eloqua, WordPress).
• Knowledge of account prioritization, relationship-building, and long-term engagement methodologies.

Please note that Genesys will not accept resumes from agencies at this time.

To be eligible to apply for this role you must be legally permitted to work in Japan.

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About Genesys:

Genesys empowers more than 8,000 organizations in over 100 countries to improve loyalty and business outcomes by creating the best experiences for their customers and employees. Through Genesys Cloud, the AI-powered Experience Orchestration platform, Genesys delivers the future of CX to organizations of all sizes so they can provide empathetic, personalized experience at scale. As the trusted platform that is born in the cloud, Genesys Cloud helps organizations accelerate growth by enabling them to differentiate with the right customer experience at the right time, while driving stronger workforce engagement, efficiency and operational improvements. Visit www.genesys.com.

Reasonable Accommodations:

If you require a reasonable accommodation to complete any part of the application process or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you or someone you know may reach out to [email protected]. You can expect a response from someone within 24-48 hours. To ensure we set you up with the best reasonable accommodation, please provide them the following information: first and last name, country of residence, the job ID(s) or (titles) of the positions you would like to apply, and the specific reasonable accommodation(s) or modification(s) you are requesting.

This email is designed to assist job seekers who seek reasonable accommodation for the application process. Messages sent for non-accommodation-related issues, such as following up on an application or submitting a resume, may not receive a response.

Genesys is an equal opportunity employer committed to equity in the workplace. We evaluate qualified applicants without regard to race, color, age, religion, sex, sexual orientation, gender identity or expression, marital status, domestic partner status, national origin, genetics, disability, military and veteran status, and other protected characteristics.

Please note that recruiters will never ask for sensitive personal or financial information during the application phase.