SEM Strategist

Title: SEM Strategist
Direct Manager Title: Manager, SEM Strategy

The Role
The purpose of the SEM Strategist is to assist the Account Management team with digital strategy, advice, and support; to help keep abreast of SEM platform offerings, policies, and products; and to support the scalability of the Account team as the organization grows.

What You’ll Do

Strategy Team Management & Collaboration

• Collaborate with SEM Strategy Manager Programmatic & Social Strategy Manager on new business opportunities, renewals, and upsells
• Present a unified recommendation for Performance Marketing using the All-In core offering, with direct ownership of the SEM portion of the recommendations

New Hire Onboarding

• Lead applicable training sessions
• Help build a library of training materials and resources

Sales & Client Services Support

• Budget Recommendations:
  • Recommendations as requested from the Sales and Client Services team, and work collaboratively with client teams as needed
  • Develop presentations or training sessions for clients to explain SEM strategies, industry trends, and performance data
  • Proactive Recommendations: Provide forward-thinking recommendations for upsells or budget reallocations based on campaign performance and industry shifts
• RFPs:
  •  Assist with RFPs from a client strategy perspective
  • Pull data as needed or work with data teams together on information for RFPs as needed

Digital Strategy

• Policy & Guidelines:
  • Ensure all campaigns comply with HIPAA,PHI, and other sensitive healthcare regulations, providing best practices and strategic guidance
• Strategic Guidance:
  •  Support CMs/Sales/Client Leads with ad hoc strategy & support, campaign optimizations, inquiries, etc., as needed in tandem with other resources
    • Ongoing refinement and development of keyword templates
    • Assist with campaign audits and reviews
• Client Support:
  • Support CMs/Sales/Client Leads on select client calls from a strategy/backup perspective as needed, in tandem with other resources
  • Create tailored SEM strategies based on client-specific goals, service lines, and geographic priorities
  • Regularly assess campaign performance with ad ops team, and implement refinements to maximize efficiency and achieve KPIs

• Platforms & Products:
  • Partner with platforms like Google and Bing to pilot new features and products, evaluating their potential for healthcare clients
  • Dig into & research digital strategy trends as needed for the company
  • Look into platform changes, updates, product features, and trends
  • Meet with Google reps as needed

• Deployment:
  • Serve as a mentor to junior SEM team members, helping them grow their knowledge of healthcare-focused SEM strategies
  • Stay up to date on SEM certifications and trends, providing ongoing training to the team to align with industry changes
  • Research the next steps and strategy and provide recommendations on any deployments needed
  • Support the education, roll-out, and next steps of any product adoptions, updates or changes
  • Assist with the implementations of initiatives as needed

Ideal Qualifications

• 3+ years of hands-on experience managing large-scale SEM campaigns, preferably in the healthcare industry
• Proficiency in tools like Google Ads and Bing Ads

Nice to Have

• Experience with healthcare SEM campaigns, including sensitive targeting strategies and compliance expertise

Perks and Benefits

• Competitive Salary
• Health, Dental, and Vision benefit packages to fit all types of lifestyles
• Life, Short- and Long-Term Disability Insurance paid 100% by the company
• FSA / HSA Options
• 401(K) with a generous company match program
• Flexible Paid Time Off (aka- unlimited)
•  Paid Parental Leave
• Hybrid and Remote work schedules available
• Employee Assistance Program (unlimited free telephonic counseling for a variety of issues such as mental health, financial support, and legal advice)
• Employee Referral Program

About Unlock:
Unlock Health redefines what a marketing and advertising agency can do in healthcare by breaking down walls that have existed for decades. We’ve combined the best teams in healthcare marketing to help every client live their mission – to promote, maintain, and restore health. Our “super agency” approach connects creativity, content, and strategy to remove the guesswork from growth, measured by ROI technology. By bringing together the top talent in the industry, we are reshaping the future of healthcare marketing.
We believe our business can only grow by including our Vision and Values in everything we do. Our hiring process is no different. We interview and hire based on our values, which you can learn more about here.

Equality Opportunity Employer Statement
Unlock and its affiliate companies is an equal opportunity employer dedicated to building an inclusive and diverse workforce. We provide equal employment opportunities without regard to an applicant's race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.

For internal coding use only: Performance Marketing/Media/CoGs

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