LifeMD is a leading provider of virtual primary care committed to enhancing access to quality and affordable virtual and in-home healthcare. Catering to a wide range of health needs, LifeMD covers over 200 conditions, including primary care, men's and women's health, allergy & asthma, and dermatology. The company operates a vertically-integrated proprietary digital care platform, backed by a 50-state affiliated medical group and a US-based patient care center. LifeMD was recently ranked #166 in the 2023 Deloitte Fast 500.
About the Role
LifeMD is looking for an experienced SEM expert to manage all pay-per-click (PPC) marketing activities. Our SEM Manager will oversee all paid search campaigns on marketing engines such as Google, Yahoo and Bing. You will effectively manage the paid search budget and work with the Marketing team to maximize ROI, drive traffic, and customers. You will report to the CAO and provide reports of campaign and overall channel performance, and provide as well as implement recommendations for optimizations. Able to lead a small team as well as work in a collaborative team setting, with strong problem solving and time-management skills. Experience with CRO, A/B testing, ad extensions, keyword expansion, youtube, display, and up-to-date search engine best practices.
Responsibilities
- Own, execute, and launch all SEM campaigns for the following (but not limited to) channels:
- Google YouTube
- Provide budget recommendations and revenue projections for channels managed
- Strategize, execute, and analyze test plans, including geo tests and incrementality tests
- Optimize copy and landing pages for paid search engine marketing campaigns
- Continually expand and optimize paid keyword discovery
- Conduct market research on keywords, consumer trends, and competing brands
- Monitoring SEM analytics such as redirects, click rates, and customer acquisition rates
- Generating performance reports and analytics for presentation and review
- Keeping up to date with the latest advancements in search trends and PPC strategies
Requirements
- 4-5+ years of Search Engine Marketing (SEM)
- Capable of successfully leading multiple accounts and their strategies
- Ability to perform day-to-day campaign execution
- Understanding of product feeds and Google Merchant Center, experience with feed management platforms (i.e. GoDataFeed, Feedonomics) a plus
- Ideally, you have some experience beyond just the two major search engines - we often work with Facebook, Instagram, TikTok, Snapchat, Criteo, etc
- Comprehensive data analysis and problem solving skills; able to draw conclusions and with guidance, you are able to devise strategic recommendations based on findings
- Strong Microsoft Excel skills
- Additional SEM software skills a plus (e.g. Tableau, Hitwise, etc.)
- Self starter - always looking for room to improve/learn as well as the ability to work independently and autonomously
Benefits
- Salary Range: $100,000-$150,000
- Health Care Plan (Medical, Dental & Vision)
- Retirement Plan (401k, IRA)
- Life Insurance (Basic, Voluntary & AD&D)
- Unlimited Paid Time Off
- Commuter Benefits
- Paid Holidays
- Short Term & Long Term Disability
- Training & Development
- Free Food & Snacks
What We Do
LifeMD is a leading direct-to-patient Telehealth company leveraging deep expertise in medicine, technology and marketing to elevate healthcare.
Our mission is to improve the health and happiness of our patients with healthcare that is honest, affordable, timely, and easy.
LifeMD exists to help patients, getting them the care and medications they need while helping them navigate the changing world of medicine. We’re elevating the healthcare experience through Telehealth. Our brands are intensely focused on our patients, constantly striving to deliver a better end-to-end healthcare experience through technology, and provide our patients a transparent, convenient and cost-effective platform to access the quality medical care, prescription medications and OTC products they need.
Already, we have treated more than 600,000 patients via our telehealth services and product lines, which include Shapiro MD, Rex MD and Nava MD. But these are just steps toward creating a platform that will span many different medical conditions and indications. We are building a comprehensive healthcare experience that offers primary care, gives patients direct contact with their personal physicians, responds quickly to their concerns, centralizes and leverages their medical histories, and meets their needs in the areas that most impact their quality of life. We are driven to create and provide the ultimate in healthcare.
