Segment Marketing Specialist

Posted Yesterday
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Shanghai, Shanghai Municipality, Shanghai, CHN
In-Office
Mid level
Automotive • Hardware • Other • Energy • Industrial
The Role
Develops and supports OEM segment marketing plans, analyzes customer and market trends, collaborates with sales and product teams, creates value propositions and marketing materials, supports new product launches, tracks performance, and contributes to industry communications and account growth.
Summary Generated by Built In
3M has a long-standing reputation as a company committed to innovation. We provide the freedom to explore and encourage curiosity and creativity. We gain new insight from diverse thinking, and take risks on new ideas. Here, you can apply your talent in bold ways that matter.

Job Description:

Key Responsibilities

• Develop and support marketing plans for the OEM segment
• Analyze customer needs, market trends, , competitor activities and product opportunities across key industries, including Appliances, Auto‑E, Auto‑Electronics, Electric Machinery, Power Electronics, etc
• Work closely with the sales team to support opportunity growth and key account plans
• Create and update value propositions, product messaging, and basic marketing materials
• Support new product introduction activities, including market assessments and launch plans
• Track marketing performance and provide improvement suggestions
• Collaborate with regional marketing, product teams, and application engineering
• Support OEM-related communication materials and industry activities

Qualifications

• Bachelor’s degree in marketing, engineering, electrical power, electrical engineering, business, or related field
• 3 -5 years of B2B marketing or related experience; electronics or auto-electrification industry preferred
• Good analytical skills and ability to understand customer needs
• Strong communication and teamwork skills
• Comfortable working with data and CRM tools (such as SFDC)

• Good English communication skills

• Business development skills are a strong plus

Learn more about 3M’s creative solutions to the world’s problems at www.3M.com or on Instagram, Facebook, and LinkedIn @3M.

Safety is a core value at 3M. All employees are expected to contribute to a strong Environmental Health and Safety (EHS) culture by following safety policies, identifying hazards, and engaging in continuous improvement.

Please note: your application may not be considered if you do not provide your education and work history, either by: 1) uploading a resume, or 2) entering the information into the application fields directly.

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Skills Required

  • Bachelor’s degree in marketing, engineering, electrical power, electrical engineering, business, or a related field
  • 3–5 years of B2B marketing or related experience
  • Strong analytical skills and ability to understand customer needs
  • Strong communication and teamwork skills
  • Comfort working with data and CRM tools such as SFDC
  • Good English communication skills
  • Electronics or auto-electrification industry experience
  • Business development skills
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The Company
HQ: Saint Paul, MN
64,670 Employees
Year Founded: 1902

What We Do

3M operates as a diversified technology company, manufacturing more than 55,000 products, including adhesives, laminates, and many more. 3M touches virtually every part of your life. Our people and technology make the impossible, possible. Every day we apply our science to enhance people’s lives. This is 3M Science. Applied to Life.™

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