Segment Marketing Senior Specialist

Posted 18 Days Ago
Be an Early Applicant
Doha, QAT
In-Office
Mid level
Hardware • Mobile • Software
The Role
Coordinate and support the execution of the Enterprise Marketing Strategy for Vodafone Business, focusing on product launches and market feedback to drive business growth and achieve segment KPIs.
Summary Generated by Built In

To initiate, support and coordinate the execution of the Enterprise Marketing Strategy and go to market activities for Vodafone Business for all products and services (including Mobile, Fixed, Cloud, IoT, Digital and VAS) as well as launch campaigns where needed. The role has to work closely with Segment Marketing Teams in order to drive the Enterprise Segment business growth and will be responsible for key segment KPIs (revenue, market share, NPS, etc). 

To coordinate with Segment Sales where relevant on acquiring feedback from the market, feedback on the new campaigns and most importantly pipeline updates as well as coordinate communication material to target segments where required. To contribute to ideations and challenge concepts when brainstorming for new concept projects. To identify low-level opportunities or risks where needful. Need to collaborate and co-ordinate with cross-functional internal and external teams for the successful delivery of expected tasks. 

Responsibilities
  • Support the execution of the Marketing Strategy and Roadmap in order to achieve the Enterprise segments’ objectives (including Revenues, Profitability, NPS, Brand Awareness and Consideration, etc.) as well as launch campaigns where needed
  • Cross-functional support and collaboration to support the launch of differentiated and relevant propositions for Enterprise segments.
  • Support Segments on successfully delivering the Go to Market activities for launching new Propositions, Products and Services (including Marketing Communications, Channel Enablement and Customer lifecycle Management)
  • To coordinate with Segment Sales where relevant on acquiring feedback from the market, feedback on the new campaigns and most importantly pipeline updates as well as coordinate communication material to target segments where required. 
  • To contribute to ideations and challenge concepts when brainstorming for new concept projects. To identify low-level opportunities or risks where needful. 
Qualifications
  • Bachelor Degree in Marketing or relevant
  • 5-7  yrs of experience in Marketing or Business (B2B area is a plus). 
  • Excellent use of PowerPoint and Excel.
  • Good communication skills.
  • Must be a Qatari National. 

Skills Required

  • Bachelor Degree in Marketing or relevant
  • 5-7 years of experience in Marketing or Business (B2B area is a plus)
  • Excellent use of PowerPoint and Excel
  • Good communication skills
  • Must be a Qatari National
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The Company
HQ: London
135,000 Employees
Year Founded: 1982

What We Do

At Vodafone, we are known for our technology, but the truth is, it is humanity that drives our business forward. With the global pandemic raising so many questions for tech brands, it has highlighted the leading role that we need to play. We believe that, when working together, humanity and technology can find the answers and create a better future for all. Working at Vodafone is all about helping people feel ready to benefit from new technology. We bring the future to even the most remote places, using technology to help families in disaster zones, showing young people that a phone is not just for fun and thinking about technology that doesn’t even exist yet. More than 35 years ago, we made the first-ever mobile phone call, we sent the first SMS in Britain and have been changing the lives of billions of people ever since. Now, we are using smartphones to fight cancer, big data for social good, and we aim to connect over 250 million people to our next generation networks by 2025. We are passionate about building a workplace where you can truly be yourself, share inspiration, embrace new opportunities, thrive and make a real difference to people and our planet. We are known for our technology, but it is humanity that drives us forward. What are you passionate about?

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