Segment Marketing Manager

Reposted 2 Days Ago
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Shanghai, Shanghai Municipality, Shanghai, CHN
In-Office
Senior level
Biotech
The Role
The Segment Marketing Manager will develop marketing plans, implement initiatives, and support sales by driving customer engagement and creating content for various marketing channels.
Summary Generated by Built In

Be part of something altogether life-changing!

Working at Cytiva means being at the forefront of providing new solutions to transform human health. Our incredible customers undertake life-saving activities ranging from fundamental biological research to developing innovative vaccines, new medicines, and cell and gene therapies.

At Cytiva you will be able to continuously improve yourself and us – working on challenges that truly matter with people that care for each other, our customers, and their patients. With associates across 40+ countries, Cytiva is a place where every day is a learning opportunity – so you can grow your career and expand your skills in the long term.

Forming part of the Biotechnology segment at Danaher, we bring together dedicated technical expertise and talent to develop the next generation of life-changing therapeutics.

In this role, you will have the opportunity to:

  • Support Opco marketing leader to develop marketing annual plan and marketing initiatives to drive business growth.
  • Drive & implement marketing initiatives independently (tactics) that are aligned with marketing priorities (e.g., product X in segment Y) and support Sales team with near-term objectives to drive leads collection and funnel conversion (e.g., own creation of sales tools, brochures, digital nurturing campaign, webinar etc.).
  • Drive customer engagement through omni channel value selling communication and content innovation.
  • Cooperate with Product Marketing team to develop portfolio strategies, workflow solutions and value propositions for key applications and products.
  • Work directly with MarCom to build content & activity needed for initiatives.

The essential requirements of the job include:

  • Minimum of 5-year marketing experience in B2B sectors, preferably biotech, life science or adjacent industry
  • Strong abilities in data analytics and customer insights
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
  • Team oriented – ability to motivate and work well with diverse, cross-functional teams.
  • Excellent oral and written communications skills
  • Ability to create content for omni channel marketing. 

Join our winning team today. Together, we’ll accelerate the real-life impact of tomorrow’s science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life.

For more information, visit www.danaher.com.

Skills Required

  • Minimum of 5-year marketing experience in B2B sectors, preferably biotech, life science or adjacent industry
  • Strong abilities in data analytics and customer insights
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
  • Team oriented - ability to motivate and work well with diverse, cross-functional teams
  • Excellent oral and written communications skills
  • Ability to create content for omni channel marketing

Cepheid Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Cepheid and has not been reviewed or approved by Cepheid.

  • Leave & Time Off Breadth PTO and paid holidays are portrayed as robust, with formal programs and mentions of generous time off and rollover in some cases. This breadth supports a positive view of time-off availability.
  • Healthcare Strength Core medical, dental, and vision coverage is highlighted repeatedly and is viewed as comprehensive for regular full‑time employees. Descriptions such as “good” or “great” benefits reinforce the strength of the health coverage.
  • Retirement Support A 401(k) plan with company matching is consistently included as part of the package. The presence of matching contributions strengthens perceived retirement readiness.

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The Company
HQ: Sunnyvale, CA
4,883 Employees
Year Founded: 1996

What We Do

Cepheid is dedicated to improving healthcare by pioneering molecular diagnostics that combine speed, accuracy, and flexibility. The company's GeneXpert® systems and Xpert® tests automate highly complex and time-consuming manual procedures, providing A Better Way for institutions of any size to perform world-class PCR testing. Cepheid’s broad test portfolio spans respiratory infections, blood virology, women’s and sexual health, TB and emerging infectious diseases, healthcare-associated infectious diseases, oncology and human genetics. The company’s solutions deliver actionable results where they are needed most – from central laboratories and hospitals to near-patient settings. For more information, visit http://www.cepheid.com.

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