Segment Marketing Manager

3M has a long-standing reputation as a company committed to innovation. We provide the freedom to explore and encourage curiosity and creativity. We gain new insight from diverse thinking, and take risks on new ideas. Here, you can apply your talent in bold ways that matter.

Job Description:

Key Responsibilities:

• Market Analysis: Conduct thorough market research to identify trends, customer needs, and competitive dynamics within the construction sector.
• Strategy Development: Develop and implement marketing strategies and plans that align with business objectives and drive product adoption.
• Product Positioning: Collaborate with product management and sales teams to effectively position cable accessory products in the market.
• Campaign Management: Design and execute global marketing campaigns, including digital marketing, trade shows, and other promotional activities.
• Customer Engagement: Build and maintain strong relationships with key customers and industry stakeholders by leveraging sales team supports to understand key customers' needs and enhance customer satisfaction.
• Sales Support: Provide marketing support to the sales team, including the creation of sales tools, presentations, and training materials.
• Performance Tracking: Monitor and analyze the performance of marketing initiatives and adjust strategies as needed to achieve desired outcomes.
• Collaboration: Work closely with cross-functional teams, including product development, portfolio marketer, sales, and application engineer, to ensure alignment and successful execution of marketing plans.

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field.
• Proven experience in marketing within the construction industry, preferably with cable accessories or related electrical products.
• Strong analytical skills and the ability to translate market insights into actionable strategies.
• Excellent communication and interpersonal skills.
• Ability to work independently and as part of a team in a fast-paced environment.

Preferred Qualifications:

• Master's degree in Marketing or Business Administration.
• Knowledge of industry standards and regulations related to cable accessories.

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Please note: your application may not be considered if you do not provide your education and work history, either by: 1) uploading a resume, or 2) entering the information into the application fields directly.

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