Support Opco marketing leader to develop marketing annual plan and marketing initiatives to drive business growth.
Drive & implement marketing initiatives independently (tactics) that are aligned with marketing priorities (e.g., product X in segment Y) and support Sales team with near-term objectives to drive leads collection and funnel conversion (e.g., own creation of sales tools, brochures, digital nurturing campaign, webinar etc.).
Drive customer engagement through omni channel value selling communication and content innovation.
Cooperate with Product Marketing team to develop portfolio strategies, workflow solutions and value propositions for key applications and products.
Work directly with MarCom to build content & activity needed for initiatives
The essential requirements of the job include:
Minimum of 5-year marketing experience in B2B sectors, preferably biotech, life science or adjacent industry
Strong abilities in data analytics and customer insights
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
Team oriented – ability to motivate and work well with diverse, cross-functional teams.
Excellent oral and written communications skills
Ability to create content for omni channel marketing.
Join our winning team today. Together, we’ll accelerate the real-life impact of tomorrow’s science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life.
For more information, visit www.danaher.com.
Beckman Coulter Diagnostics Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Beckman Coulter Diagnostics and has not been reviewed or approved by Beckman Coulter Diagnostics.
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Healthcare Strength — Healthcare coverage is described as comprehensive, including medical, dental, vision, life and disability insurance, flexible spending accounts, and mental health support. Feedback suggests these offerings are a notable strength of the overall package.
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Leave & Time Off Breadth — Paid time off, paid holidays, sick days, and volunteer time are highlighted, with flexibility or remote arrangements available for some roles. Feedback suggests this breadth of time-off options contributes meaningfully to total rewards.
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Parental & Family Support — Paid parental leave is provided for birth, adoption, or foster placement with the ability to use time in flexible increments within the first year. Feedback suggests family-focused perks like adoption support add tangible value for caregivers.
Beckman Coulter Diagnostics Insights
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What We Do
Beckman Coulter is committed to advancing healthcare for every person by applying the power of science, technology, and the passion and creativity of our teams to enhance the diagnostic laboratory’s role in improving healthcare outcomes. Our diagnostic systems are used in complex biomedical testing, and are found in hospitals, reference laboratories and physician office settings around the globe. Beckman Coulter offers a unique combination of people, processes and solutions designed to elevate the performance of clinical laboratories and healthcare networks. We do this by accelerating care with a menu that matters, bringing the benefit of automation to all, delivering greater insights through clinical informatics and unlocking hidden value through performance partnership. An operating company of Danaher Corporation since 2011, Beckman Coulter is headquartered in Brea, Calif., and has more than 11,000 global associates working diligently to make the world a healthier place.
