segment marketing manager

Posted 3 Days Ago
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Shanghai, Shanghai Municipality, Shanghai, CHN
In-Office
Senior level
Healthtech
The Role
Develop and execute B2B segment marketing plans and tactical initiatives to drive leads and funnel conversion. Create omni-channel content (digital campaigns, webinars, sales tools) with Product Marketing and MarCom, use analytics and customer insights to target audiences, and support Sales and cross-functional teams to grow business in biotech/life sciences.
Summary Generated by Built In

Support Opco marketing leader to develop marketing annual plan and marketing initiatives to drive business growth.

Drive & implement marketing initiatives independently (tactics) that are aligned with marketing priorities (e.g., product X in segment Y) and support Sales team with near-term objectives to drive leads collection and funnel conversion (e.g., own creation of sales tools, brochures, digital nurturing campaign, webinar etc.).

Drive customer engagement through omni channel value selling communication and content innovation.

Cooperate with Product Marketing team to develop portfolio strategies, workflow solutions and value propositions for key applications and products.

Work directly with MarCom to build content & activity needed for initiatives

The essential requirements of the job include:

Minimum of 5-year marketing experience in B2B sectors, preferably biotech, life science or adjacent industry

Strong abilities in data analytics and customer insights

Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.

Team oriented – ability to motivate and work well with diverse, cross-functional teams.

Excellent oral and written communications skills

Ability to create content for omni channel marketing.

Join our winning team today. Together, we’ll accelerate the real-life impact of tomorrow’s science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life.

For more information, visit www.danaher.com.

Skills Required

  • Minimum of 5 years marketing experience in B2B sectors
  • Experience in biotech, life science, or adjacent industry
  • Strong abilities in data analytics and customer insights
  • Experience identifying target audiences and devising digital campaigns
  • Highly creative with content innovation for omni-channel marketing
  • Ability to create content for omni-channel channels (digital nurturing, webinars, brochures, sales tools)
  • Team-oriented with ability to work across diverse, cross-functional teams
  • Excellent oral and written communication skills

Danaher Corporation Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Danaher Corporation and has not been reviewed or approved by Danaher Corporation.

  • Healthcare Strength Healthcare coverage is described as comprehensive, including medical plan options alongside dental, vision, life, disability, and mental health support. Wellness initiatives and support programs such as an EAP and vaccination or fitness offerings add breadth beyond core insurance.
  • Retirement Support Retirement benefits include a 401(k) plan with employer matching and options such as pre-tax and Roth contributions. Broader financial rewards such as performance bonuses and access to equity or an employee stock purchase plan are also described.
  • Parental & Family Support Parental leave and family-building support are described as available, including maternity and paternity leave and fertility assistance. Childcare and eldercare support are also highlighted as part of the overall package.

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The Company
HQ: Washington , DC
57,802 Employees
Year Founded: 1984

What We Do

Danaher is a global science and technology innovator committed to helping our customers solve complex challenges and improve quality of life around the world. A global network of more than 25 operating companies, we drive meaningful innovation in some of today’s most dynamic industries through our operating companies in four strategic platforms: Life Sciences, Diagnostics, Water Quality and Product Identification. The engine at the heart of our success is the Danaher Business System (DBS), a set of tools that enables continuous improvement around lean, growth and leadership. Through the ingenuity of our people, the power of DBS and the impact of our meaningful technologies, we help realize life’s potential in ourselves and for those we serve.

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