Segment Manager

• Full-time, continuing opportunity
• HEW 9 + 17% superannuation and flexible working arrangements
• Based at the Melbourne CBD, with hybrid ways of working

About You

Adult learners are at the centre of this role. As Segment Manager, you will own the marketing strategy for this dedicated audience, shaping how prospective adult learners discover, consider and choose their next learning opportunity at RMIT. You will turn audience insight and business priorities into integrated campaigns across media, digital, social, email marketing, guiding activity from initial awareness through to application and conversion.

This is a highly collaborative role for a strategic marketer who understands that adult learners bring different goals, circumstances and decision-making needs to their study choices. You will bring cross-functional teams together, use performance data and attribution insights to improve results, and help grow RMIT's online, face-to-face and hybrid offerings for this audience. It is an opportunity to take on broader leadership, work with new products and make a visible contribution to adult learner acquisition and growth.

To be successful in this position, you’ll have:

• Extensive experience developing audience-led or segment-based marketing strategies in a complex organisation.
• A strong track record delivering integrated, multi-channel campaigns that support acquisition, or engagement outcomes.
• The ability to translate market research, audience data, attribution and campaign performance into clear priorities and optimisation decisions.
• Experience coordinating activity across digital, media, social, email, creative and recruitment or sales touchpoints.
• Strong stakeholder management and influencing skills, with experience leading cross-functional initiatives without relying on direct authority.
• Sound commercial judgement and confidence working with marketing technology, campaign measurement, ROI and performance reporting.

Please Note: Appointment to this position is subject to passing a Working with Children and National Police Check.

About the Portfolio

The Engagement Portfolio provides integrated, strategic leadership across RMIT to advance the University's reputation, reach and revenue. Its work spans domestic and international student recruitment, global marketing and intelligence, strategic communications, advancement, and industry engagement and partnerships.

To Apply

Please submit your CV and covering letter addressing your suitability for this position by clicking on the ‘Apply’ link at the top of this page.

For further information about this position, please see the Position Description hyperlinked below or contact Guy Toogood, Senior Talent Acquisition Advisor via email [email protected]. 

Position Description - Segment Manager

Please note, if you are viewing this advert from an external site, please click ‘apply’ and you will be redirected to RMIT's Jobs website to access the Position Description at the bottom of the page. Due to recent upgrades, position description links may not work on LinkedIn advertisements.  

#LI-Hybrid

RMIT is an equal opportunity employer committed to being a child safe organisation. We are dedicated to attracting, retaining and developing our people regardless of gender identity, ethnicity, sexual orientation, disability and age. Applications are encouraged from all sectors of the community, and we strongly encourage applications from the Aboriginal and/or Torres Strait Islander community. 

In line with RMIT University’s commitment to a safe, respectful and inclusive environment, from 1 January 2026, the University will also consider gender-based violence (GBV) risk factors as part of our recruitment processes.  All applicants will be required to complete a gender‑based violence declaration in accordance with the National Higher Education Code to Prevent and Respond to Gender-based Violence.  Preferred candidates will also be required to undertake relevant pre‑employment background checks, including Working With Children Checks. Information provided will be treated confidentially and considered only for its relevance to the role and RMIT’s safety obligations.

At RMIT, we are committed to supporting adjustments throughout the recruitment and selection process, as well as during employment. We actively support and encourage people with disability to apply to RMIT (including alternate formats of application forms). To discuss adjustment requirements, please contact Dani, via [email protected] or visit our Careers page for more contact information - https://www.rmit.edu.au/careers.

We are a Circle Back Initiative Employer – we commit to respond to every applicant.