Search Media Lead (Remote)

At TruStage, we’re on a mission to make a brighter financial future accessible to everyone. We put people first, and work hand in hand with employees and customers to create a diverse and inclusive environment. Passionate about building insurance, investment and technology solutions, we push the boundaries of what’s possible. We need you to help us shape what’s next. You’ll be encouraged to share your experiences, ideas and skills to help others take control of their financial future.

Join a team that has received numerous awards for being a top place to work: TruStage awards and recognition

Job Purpose:

This position is responsible for generating profitable revenue through paid search, supporting all product categories and/or segments with a focus on reaching long and short-term business objectives. The role requires in-depth understanding of target markets, product, media approaches, and marketplace dynamics. In addition, this position works with an agency partner for execution and is responsible for maximizing channel results.

Job Responsibilities:

• Advocate for the strategic development of paid search across all appropriate product lines, extending to an enterprise application of the channel.
• Assist in the development and management of a diverse set of search-oriented tactics and campaigns.
• Work collaboratively with internal marketing & media stakeholders, agencies, and other key business partners.
• Manage agency resources, providing necessary direction to execute and measure campaigns.
• Remain abreast of changes to search platforms, recommending changes in strategy and testing effectiveness.
• Exercise initiative and creativity in seeking solutions to business issues and problems using consumer insights to guide development.
• Coordinates with team to achieve the integrated media plan for the line of business, area owner or product line. 
• Monitor industry trends and conduct competitive analysis.
• Provide regular platform and campaign reporting.

The above statement of duties is not intended to be all inclusive and other duties will be assigned from time to time.

Job Requirements:

• Bachelor’s degree in Business, Finance, or equivalent work experience.
• 7+ years of experience working in paid search; a combination of hands on and agency-managed experience is preferred.
• Direct-to-consumer and business-to-business experience required.
• Demonstrated ability to assess risk, create, execute, measure, and manage paid search initiatives
• Foster collaboration and is a clear, concise, and compelling communicator.
• Ability to influence technical and marketing peers, and exercise upward influence to bring momentum to new initiatives.
• Detail-oriented; ability to multitask and prioritize projects.
• Demonstrated success with problem-solving and innovation.
• Comfortable with ambiguity.
• Demonstrated ability at building new processes/procedures that are collaborative and extendable.

Preferred Qualifications:

• B2B and DTC combo preferred
• Experience building and optimizing paid search programs through an agency partner

*LI-Remote

If you’re ready to help make a difference, apply today. Please provide your Work Experience and Education or attach a copy of your resume. Applications received without this information may be removed from consideration.

Compensation may vary based on the job level, your geographic work location, position incentive plan and exemption status.

Base Salary Range:

$98,200.00 - $147,400.00

At TruStageTM, we believe a sound, inclusive benefits program is of vital importance, along with a flexible workplace that allows for work-life balance, career growth and retirement assistance. In addition to your base pay, your position may be eligible for an annual incentive (bonus) plan. Additional benefits available to eligible employees include medical, dental, vision, employee assistance program, life insurance, disability plans, parental leave, paid time off, 401k, and tuition reimbursement, just to name a few. Beyond pay and benefits, we also recognize that flexibility, including working in a place you prefer, is essential to caring for our employees. We will continue to strive to offer flexibility and invest in technology and other tools that will make hybrid working normal rather than an exception, so that when “life happens,” you can focus on what’s most important.

Accommodation request

TruStage is a place where everyone can bring their best self and thrive. If you need application or interview process accommodations, please contact the accessibility department.