Summary:
The SEM Campaign Manager is responsible for the strategy, creation, and optimization of our paid search accounts. This position will manage the full life cycle of the campaign, from conception and defining objectives to execution, budget pacing, conversion tracking, and reporting. As part of our Search team, you will create new campaigns, conduct bid management and On-going optimization in support of advertiser goals. Confidence, accountability, and action-oriented attitude and habits are keys to success.
What you will do:
-
Creating and managing a book of paid search campaigns (PPC, Display, Mobile, Microsoft, Google Ads) across a variety of industries and utilizing various internal web-based systems
-
Analyzing campaign performance using a variety of programs including Google Analytics and Adtaxi’s proprietary tools
-
Keyword research and expansion, ad copy creation, competitive benchmarking, bid management and budget pacing of accounts
-
Provide proactive and strategic campaign recommendations on a regular basis
-
Implementing advanced campaign additions including Pmax, dynamic remarketing, YouTube advertising, shopping campaigns, advanced bidding strategies and Conversion Tracking
-
Work closely with other departments in the company and vendors to ensure a successful campaign and holistic experience for our clients
-
QA campaigns before launching
-
Assess landing pages used in search engine marketing campaigns
-
Create campaign reports
-
Monitoring of new trends in Search and making recommendations to client-facing staff
What you will bring:
-
Bachelor's Degree or equivalent experience
-
3-5 years managing campaigns on Google Ads and Microsoft Ads (Analytics certification preferred)
-
Excellent verbal and written communication skills and a strong attention to detail
-
Extensive knowledge of Google Analytics or other third party analytics and optimization tools
-
Ability to multi-task and work within firm deadlines
-
Ability to interact with all levels of the organization
-
Prior experience with PPC and SEO management platforms
-
Proficiency in Excel and strong quantitative skills
-
Agency experience or experience working with multiple direct response advertiser accounts
-
Basic HTML and CSS knowledge, and experience with tag managers is a plus
The annual salary range is $60,000. Pay is based on several factors including but not limited to education, work experience, time in role, certifications, etc. This role is eligible for a bonus based on performance. In addition to your salary, MediaNews Group offers a comprehensive benefits package, and a 401K plan (all benefits are based on eligibility).
Who we are:
We are all about our people. Adtaxi is a client-centric digital agency that brings passion, precision, and sophistication to digital marketing. Leveraging the belief that people matter as much as technology, we help customers solve complex marketing challenges with custom, performance-driven solutions. Our people truly do make the place. It's because of our amazing teams that we continue to push forward together. We have a rich history with a strong foundation that has enabled us to take risks, innovate, and grow. Our vision is to be the most trusted and innovative digital partner transforming the way businesses connect with customers. Learn more at www.adtaxi.com.
We are an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
“Built In Best Places to Work 2023 & 2024 Winner”
#LI-AR1 #LI-REMOTE
MediaNews Group Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about MediaNews Group and has not been reviewed or approved by MediaNews Group.
-
Leave & Time Off Breadth — Paid time off and major holidays are offered, with some roles also referencing sick time and bereavement leave. Policy details appear to vary by unit, so confirming specifics is encouraged.
-
Wellbeing & Lifestyle Benefits — Wellness resources and an Employee Assistance Program are available, alongside location-specific perks such as onsite gyms, free office parking, and a mother’s room. Remote or hybrid work options are noted in many roles, supporting overall lifestyle flexibility.
-
Flexible Benefits — Health Savings Accounts and Flexible Spending Accounts are included, adding choice beyond core medical, dental, and vision coverage. These options enable employees to manage healthcare and dependent care expenses more flexibly.
MediaNews Group Insights
Similar Jobs
What We Do
At MediaNews Group, our employees are our greatest asset. MediaNews Group (MNG) was established in 1985 and has over 4,000 employees nationwide including subsidiaries and other corporate affiliates. There are more than 100 different brands within our portfolio. In addition to our print products, we are a client-centric digital organization that brings scale, precision, and sophistication to digital marketing. Leveraging the belief that people matter as much as technology, our suite of products, including Adtaxi, helps advertisers solve complex marketing challenges with custom, performance-driven solutions. Readers turn to us for all the news and information that matters to them nationwide. Adtaxi is an exclusive program with the ability to reach 196M or 95% of the U.S. wired population that was established in 2010. Learn more at www.medianewsgroup.com.
Why Work With Us
We are a team-first culture that ensures every employee has the opportunity to grow and learn. At MNG, we promote from within and work with team members to achieve their full potential. We truly believe that failure is not a setback, but an opportunity. Join our team and feel good about what you're doing and where you're going!
Gallery
