Search Lead

Posted 7 Days Ago
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Poland
Mid level
AdTech • Digital Media • Marketing Tech • Software
The Role
The Search Lead will build the PPC infrastructure, develop campaign templates, optimize audiences and offers, and collaborate with various teams to align strategies with performance goals.
Summary Generated by Built In

SBC Performance is a digital marketing and ad-tech ecosystem partnering with the world’s top ad platforms to drive performance. We help brands scale globally through high-converting creative marketing solutions and smart campaign optimization. We’re proud to be elite partners with TikTok (Top 1 globally), Meta (Top 10), and Google.

With a team of 250+ professionals across the U.S., the Czech Republic, Poland, Ukraine, and more, we are building a fast-moving, data-first performance culture.

Now, we’re looking for a Search Lead — a strategic and hands-on PPC expert who will build our search marketing ecosystem from the ground up, define scalable frameworks, and lead the development of high-performance acquisition campaigns.

Key Responsibilities
  • Build and configure a full PPC infrastructure across Google Ads and Bing from scratch.
  • Develop campaign structures, templates, and optimization frameworks for scalability.
  • Launch and test first offers and hypotheses, validating growth opportunities.
  • Set up tracking and foundational analytics to ensure accurate measurement and reporting.
  • Identify profitable audiences, offers, and keywords to optimize ROI.
  • Transition to scaling campaigns with ROI ≥ 1.2x.
  • Collaborate with analytics, product, and creative teams to align strategy with performance goals.
Requirements
  • 3+ years of experience in Search/PPC marketing (Google Ads, Bing).
  • Experience in people management (2-3 people in the team).
  • Proven track record in launching, managing, and scaling performance-driven search campaigns.
  • Deep understanding of account structure, bidding, audience strategy, and automation tools.
  • Strong analytical skills and hands-on experience with tracking & BI tools (Google Analytics, GTM, Looker Studio, Power BI, AppsFlyer/Adjust).
  • Ability to build processes and frameworks from scratch.
  • English — Upper-Intermediate.
  • Experience in Big 6 agencies (GroupM, Omnicom, Publicis, Dentsu, Havas, IPG) will be a strong advantage.
What We Offer
  • A chance to build and lead the SEM direction from the ground up.
  • Remote or hybrid work across our offices in Prague (Czechia) and Warsaw (Poland).
  • Competitive compensation and performance-based bonuses.
  • Flexible working hours (start between 9:00–11:00 CET).
  • Paid vacation and sick leaves.
  • Opportunities for professional growth, certifications, and cross-market experience.
  • Transparent communication, autonomy, and a data-driven culture.

Top Skills

Adjust
Appsflyer
Bing Ads
Google Ads
Google Analytics
Gtm
Looker Studio
Power BI
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The Company
HQ: Prague
18 Employees
Year Founded: 2023

What We Do

SBC Performance is a leading digital ad agency partnered with giants like TikTok, Google, Meta, Pinterest, and Snapchat, propelling your brand's digital presence to the next level.

We specialize in a range of services designed to enhance your marketing strategy:

- Advertising Accounts: Get access to premium advertising accounts on platforms like Meta, TikTok, and Google.

- Creative Support: From UGC content to motion design and creative adaptation, our team crafts engaging visuals and videos that captivate audiences.

- Audit Services: Comprehensive audits of your ad activities to identify opportunities and optimize performance.

- Performance Support: Regular consultations and optimization tips to keep your campaigns running at peak efficiency.

- Campaign Management: Full-service management of ad campaigns across major platforms, ensuring effective and targeted reach.

- Search Arbitrage Infrastructure: Access to providers, offers, and best practices for maximizing returns through search arbitrage.
Our expertise in digital advertising has helped clients achieve a 150% boost in engagement and a 200% increase in ROI.

With SBC Performance, your brand will not only stand out—it will soar.

https://sbc-performance.com/

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