Search Engine Optimization Specialist

Key Responsibilities:

• Conduct keyword research using tools like SEMrush, Ahrefs, or Google Keyword Planner to identify content opportunities.
• Plan, write, and optimize blog posts, web pages, product descriptions, and other digital content for SEO.
• Client Servicing: Manage International & Domestic clients, providing regular updates, insights, and performance reports.
• Analyze content performance using Google Analytics, Search Console, and other tools, and make data-driven improvements.
• Stay updated with search engine algorithm changes and evolving SEO trends to maintain best-in-class content strategies.
• Perform regular SEO audits and recommend on-page improvements (titles, meta descriptions, headers, alt tags, internal linking).
• Assist with content calendars, topic clusters, and editorial planning to ensure a consistent content pipeline.
• AI Reporting & Dashboards: Create AI-powered reports and dashboards to track performance, optimize SEO efforts, and measure KPIs like traffic, leads, and conversions.

Requirements:

• 2+ years of experience in SEO-focused content writing or digital marketing.
• Strong understanding of on-page SEO, keyword research, and content optimization techniques.
• Proven experience using tools like Ahrefs, SEMrush, SurferSEO, Yoast, or Clearscope.
• Excellent writing, editing, and proofreading skills with attention to detail.
• Familiarity with CMS platforms (especially WordPress) and basic HTML is a plus.

Good to Have Skills:

• Ability to interpret analytics and translate insights into actionable content strategies.
• Strong organizational and project management skills.
• Communication skills - both verbal and written
• Presentation skills and addressing the client with confidence

Preferred Qualifications:

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
• Experience working with advertising industry
• Knowledge of technical SEO and experience working with developers.