Search Engine Marketing Specialist

The Search Engine Marketing (SEM) Campaign Manager is a performance driven advertising role that will help develop, implement, and optimize our clients’ digital marketing strategy as well as help grow our digital marketing platform. You will be involved in various areas of the SEM workflow. 

• Work with our Digital Marketing Specialists to plan, develop, and implement comprehensive strategies to increase visibility, brand recognition and drive lead/user acquisition across online, paid advertising channels
• Continually test and optimize campaigns to maximize effectiveness and conversions using A/B and multivariate testing models
• Identify and track key program/campaign metrics, and provide analysis to demonstrate goal achievement and areas of optimization
•  Responsibility for planning, purchasing and budgetary control of online, paid advertising programs
• Leverage SEM knowledge and experience to help continually optimize and improve Tebra’s Practice Growth platform. 
• Effectively manage 125+ accounts
• Assist on strategy or escalation calls at discretion of manager & take on escalation transfer accounts
• Proactive approach to improve SEM campaign performance for customers
• Share performance insights with SEM team members and the broader Services team
• Embodies our Values. Demonstrates personal integrity and high ethical standards in customer contacts as well as all internal relationships. Treats others with respect
• Focus is on individual work and supporting others' success
• Adhere to current processes and workflows 
• Contributes by achievement of individual goals (OKR's)

• 1+ years of experience in a digital marketing role with exposure to SEM or display ad campaigns across advertising networks such as Google, Bing, Adroll, Facebook, LinkedIn, etc. **Google Ad certification is required.** 
• 1+ years of active SEM Account Management experience in an agency or similar role.
• Passion for digital marketing and a basic understanding of existing and emerging PPC products and services, as well as other forms of paid placement and online lead generation programs. Having a basic understanding of local SEM/SEO is a plus. 
• Proficient in Excel with proven experience analyzing and working with large data sets. 
• Client-facing experience is a plus
• Healthcare experience is not required but previous experience marketing to medical practices and/or physicians is a plus.

Kareo and PatientPop have joined forces to become Tebra, the digital backbone for practice well-being. While our teams are still supporting both products, our new hires and current employees are now united as Team Tebra. 

Tebra aims to unlock better healthcare by helping independent practices bring modernized care to patients everywhere. Well over 100,000 providers trust Tebra to elevate their patient experience, and help them grow their practice. At Tebra, we’re building the future of well-being together. That shared vision for tomorrow begins with compassion and humanity today.

We get to know our customers - and their patients - and look at the world through their lens.

Healthcare is too complex. We aim to simplify it for everyone.

We reject the status quo and solve problems with creativity, perseverance, and a bias to action.

We are diverse, humble, and collaborative. We put the team first and win together.

Life is short and joy is underrated. We take time to have fun and celebrate success.

To assist with all of life’s needs, Tebra also offers a wellness and childcare subsidy and a University/Education discount! We also offer a number of resources to help you keep your mind and body healthy. Check out obe Fitness for a great workout, or LifeWorks Employee Assistance Program to find mental health resources, along with other resources for everyday occurrences.

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