When joining PerkinElmer, you select an experienced and trusted leader in scientific solutions, with the support of a global service network and distribution centers, providing the right solution, at the right time, to meet critical customer needs. With over an 80+ year legacy of advancing science and a mission of innovating for a healthier world, our dedicated team collaborates closely with commercial, government, academic and healthcare customers to deliver our broad portfolio of analytical solutions, and OneSource services.
Job TitleSearch Engine Marketing (SEM) SpecialistLocation(s)Krakow
Job Description
About PerkinElmer
PerkinElmer is a global leader in life sciences, diagnostics, and applied markets, committed to advancing science and improving human health through innovation. We’re expanding our digital marketing capabilities to deliver measurable, data-driven impact across all digital channels.
Position Overview
We are seeking a Search Engine Marketing (SEM) Specialist to manage and optimize PerkinElmer’s paid search programs across platforms including Google Ads, Bing, and other search networks. This role will be responsible for driving qualified traffic, brand visibility, and conversions through data-driven campaign execution.
The ideal candidate combines strong analytical skills, hands-on campaign management experience, and a passion for continuous performance improvement. The SEM Specialist will also work closely with the Marketing Analyst to ensure all campaigns are consistently monitored, measured, and optimized for maximum ROI.
Key Responsibilities
- Plan, execute, and optimize global paid search campaigns across Google Ads, Bing, and other relevant networks.
- Conduct keyword research, audience segmentation, and competitive analysis to inform campaign strategy.
- Create and test ad copy, landing page messaging, and extensions to improve engagement and conversion rates.
- Manage and refine bidding strategies and budgets to achieve performance targets across campaigns.
- Continuously monitor key performance metrics such as CPC, CTR, Quality Score, and conversion rate, identifying optimization opportunities.
- Conduct A/B testing on ads, landing pages, and targeting to maximize ROI.
- Collaborate with content, analytics, and digital teams to align SEM initiatives with broader marketing goals.
- Partner closely with the Marketing Analyst to review performance data, uncover insights, and implement ongoing optimizations to improve effectiveness.
- Stay current with search engine trends, platform updates, and emerging SEM best practices, including the ever changing Google updates such as the use of AI and intent data.
- Prepare performance reports and insights to guide ongoing strategy and share with stakeholders.
Qualifications
- Bachelor’s degree in Marketing, Business, or related field.
- 3–5 years of hands-on experience managing paid search campaigns (Google Ads, Microsoft Ads).
- Google Ads certification strongly preferred.
- Demonstrated success in achieving measurable performance targets (CPC, CPA, ROAS).
- Strong analytical and Excel skills; experience with Google Analytics or other reporting platforms.
- Detail-oriented, with the ability to manage multiple campaigns and budgets simultaneously.
- Excellent communication and collaboration skills.
- Experience in analytical or life sciences a plus but not a necessity
What we offer
- Private healthcare including dental care
- Life and long-term disability insurance,
- MyBenefit Cafeteria system,
- Multisport Card,
- Social Fund Subsidies,
- Home Office allowance,
- Tuition reimbursement,
- Referral awards,
- Internal career development opportunities in multiple business areas,
- Day off to celebrate your birthday, and up to 3 additional days of vacation by length of service in the company.
Why Join Us
At PerkinElmer, you’ll play a key role in driving digital growth for a purpose-driven organization that’s improving health and advancing science. Join a collaborative global team where your expertise and insights directly impact performance, innovation, and customer engagement.
Apply today to become PerkinElmer’s next SEM Specialist and help optimize our digital presence worldwide.
Skills Required
- Bachelor's degree in Marketing, Business, or related field
- 3-5 years of hands-on experience managing paid search campaigns
- Google Ads certification
- Demonstrated success in achieving measurable performance targets (CPC, CPA, ROAS)
- Strong analytical and Excel skills; experience with Google Analytics or other reporting platforms
- Excellent communication and collaboration skills
PerkinElmer Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about PerkinElmer and has not been reviewed or approved by PerkinElmer.
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Retirement Support — Retirement support stands out through strong 401(k) matching and, in places, immediate vesting that can materially increase total rewards. The ability to direct contributions and manage rollover options adds flexibility to long-term savings.
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Leave & Time Off Breadth — Leave offerings are described as fair, with paid holidays, vacation, floating holidays, and paid sick leave included across many roles. Reported PTO amounts (e.g., roughly three weeks or 18 days) suggest a solid baseline even if it varies by site and department.
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Flexible Benefits — Benefits appear broad and customizable, spanning multiple insurance types, spending accounts, wellness programs, and optional coverages like pet insurance. Added programs such as EAP resources, backup care, discount platforms, and tuition reimbursement expand the total rewards footprint beyond core pay.
PerkinElmer Insights
What We Do
For 85 years, PerkinElmer has pushed the boundaries of science from food to health to the environment. We’ve always pursued science with a clear purpose – to help our customers achieve theirs. Our expert team brings technology and intangibles, like creativity, empathy, diligence, and a spirit of collaboration, in equal measure, to fulfill our customers’ desire to work better, innovate better, and create better. PerkinElmer is a leading, global provider of technology and service solutions that help customers measure, quantify, detect, and report in ways that help ensure the quality, safety, and satisfaction of their products. Learn more at www.newperkinelmer.com.
