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Filevine is a top-rated cloud-based case management solution for small and midsize legal firms and legal professionals.
The Role
Filevine is forging the future of legal work with cloud-based workflow tools. We have a reputation for intuitive, streamlined technology that helps professionals manage their organization and serve their clients better. We’re also known for our team of extraordinary and passionate professionals who love working together to help organizations thrive. Our success has catapulted Filevine to the forefront of our field—we are ranked as one of the most innovative and fastest-growing technology companies in the country by both Deloitte and Inc.
Our Mission
Filevine is building the seamless intersection between legal and business by creating a world- class platform to help professionals scale.
Position Summary:
We are seeking a strategic and data-driven SEM Manager to lead our paid search (PPC) and SEO efforts across platforms like Google Ads, Meta, X, Reddit, Display, Capterra, and other paid channels. This role is pivotal in driving quality traffic, increasing conversions, and optimizing our online presence through both paid and organic strategies.
The ideal candidate will have a robust understanding of search engine marketing, proven experience managing high-impact PPC campaigns, and expertise in implementing SEO best practices to enhance our visibility and authority in the legal tech space.
What you'll Do
- Develop, implement, and optimize PPC campaigns across Google Ads, Meta, X, Reddit, Display, Capterra and other relevant platforms.
- Manage budgets, track KPIs, and ensure campaigns meet performance and ROI goals.
- Conduct keyword research, ad copy testing, and landing page optimization to drive conversions.
- Collaborate with design and content teams to create compelling ad creatives and messaging.
- Monitor and report on campaign performance, leveraging analytics tools to provide actionable insights.
- Develop and execute an effective SEO strategy to improve organic search rankings and drive website traffic.
- Conduct technical SEO audits and collaborate with web development teams to implement improvements.
- Perform on-page and off-page SEO activities, including keyword research, content optimization, and link-building initiatives.
- Stay updated on SEO trends, search engine algorithm changes, and best practices to ensure compliance and maximize effectiveness.
- Work with content & design team to create SEO-rich web pages
- Analyze data from SEM and SEO campaigns to measure performance and identify opportunities for improvement.
- Generate regular reports on key metrics, campaign performance, and ROI, providing insights and recommendations to stakeholders.
- Utilize tools such as Google Analytics, SEMrush, Ahrefs, and other analytics platforms to monitor traffic, engagement, and conversion data.
Paid Search (PPC) Management:
SEO Strategy and Execution:
Analytics and Reporting:
Qualifications
- Bachelor’s degree in Marketing, Business, or a related field.
- 3-5 years of experience managing PPC campaigns and SEO initiatives, preferably in a B2B SaaS environment.
- Proven experience with Google Ads, Capterra, Bing Ads, and other paid search platforms.
- Strong understanding of SEO best practices, including technical SEO, on-page, and off-page strategies.
- Proficiency in analytics and SEM tools such as Google Analytics, Google Tag Manager, SEMrush, Ahrefs, and others.
- Excellent analytical, communication, and project management skills.
Compensation Information: $85,000-100,000k. The base salary range represents the low and high end of the salary range for this position. The total compensation package for this position will be determined by each individual’s location, qualifications, education, work experience, skills and performance. We believe in the importance of pay equity - the range listed is just one component of Filevine’s total compensation package for employees. This position is also eligible for a paid time off policy, as well as a comprehensive benefits package.
Filevine is an Equal Opportunity Employer. Qualifications for employment, promotion and other terms and conditions of employment are based upon the ability to perform the job. Equal-employment opportunities are provided to all applicants and employees without regard to race, creed, religion, color, age, national origin, sex, disability, veteran status, or other legally protected class. Filevine is committed to providing reasonable accommodations for qualified individuals with disabilities. If you need assistance or accommodation due to disability, or if you have concerns related to Filevine’s equal employment opportunities, you may contact us at [email protected]
Cool Company Benefits:
- A dynamic, rapidly growing company, focused on helping organizations thrive
- Medical, Dental, & Vision Insurance (for full-time employees)
- Competitive & Fair Pay
- Maternity & paternity leave (for full-time employees)
- Short & long-term disability
- Opportunity to learn from a dedicated leadership team
- Centrally located open office building in Sugar House
- Top-of-the-line company swag
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The Company
What We Do
Filevine is case management software built for and inspired by real attorneys. As a fully-featured suite of tools, it comes ready to manage every part of a moving case. Assign tasks, upload files or images, monitor staff productivity, and communicate with your client directly from within their case file. Our software is built on the truth that every law firm functions differently. That’s why Filevine is so customizable. Build new case-type templates, design automatic workflows, and receive customized reports on a schedule that fits your needs. Accessing your information is never a problem, because Filevine is hosted on The Cloud. To ensure security, your law firm’s data is protected through state-of-the-art encryption on redundant servers. All you need to get started is an internet connection and your favorite web browser. Learn more at filevine.com.
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