Search Engine Marketing Manager

Posted 2 Days Ago
Be an Early Applicant
Duluth, GA, USA
In-Office
Entry level
Automotive
The Role
Develop and execute search engine marketing, SEO, and display strategies to achieve marketing objectives and KPIs. Collaborate with department leaders on strategic planning, product launches, and best practices. Manage vendor marketing executives, perform ROI calculations and A/B testing, and ensure digital properties meet legal, compliance, and manufacturer requirements. Maintain professional expertise through ongoing education and industry engagement.
Summary Generated by Built In
Job Description

Asbury Automotive Group, the 5th largest public automotive retailer in the country is currently looking for a Search Engine Marketing Manager to join our marketing and social media team!

 

We’re looking for a driven, excited, dedicated individual that is excited at the opportunity to join a winning team, and continue to drive home the culture of success that has been built. This person must well versed in search engine marketing as well as other digital marketing aspects of the business.

Job Responsibilities of a SEM Manager:

  • Formulate plan for marketing objectives and leveraging SEM, SEO and Display to their fullest
  • Work with Operational Marketing Manager and other department heads on strategic planning
  • Drive KPIs by working with the MMD(s) and department heads on best practices and areas of opportunity
  • Conceptualizing marketing ideas and product launches
  • Ensures that all Asbury digital properties comply with legal and compliance standards set forth by state & federal law as well as all applicable manufacturer covenant requirements.
  • Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; participating in professional societies

 

Job Qualifications for a SEM Manager:

  • Possesses leadership qualities and the ability to manage vendor marketing executives
  • Well versed in SEM, Display and Local SEO
  • Skilled in ROI calculations, A/B Testing and Excel
  • Bachelor’s degree in ecommerce/marketing or a related field
  • Previous experience preferred or automotive experience

 

Full-Time Benefits available for a SEM Manager:

  • Medical, Dental and Vision Insurance Available
  • 401K Retirement
  • Flexible Medical Spending Accounts
  • Supplemental Life Insurance
  • Short Term and Long Term Disability Packages
  • Paid Vacation Time Off After 90 Days
  • Paid Training
  • Promotions from Within? Excellent Advancement Opportunities
  • Employee discounted purchases for you and your family

 

If you have experience in any of the following apply now! Social Media Specialist, Facebook Conversions, Creative Development, Digital, Regional, eCommerce, Internet, Dice, Monster, Facebook, Twitter, 4-Square, Myspace, LinkedIn, Web Content, Communications, Marketing, Copy Writer, Web Designer, PR, Online Content, SEO, SEM, Social Media Expert, Public Relations, Blogger, Graphic Design, Analytics.

Apply Here: http://www.Click2Apply.net/8wvmk3n

Additional Information

All your information will be kept confidential according to EEO guidelines.

Skills Required

  • Leadership ability and experience managing vendor marketing executives
  • Knowledge of SEM, display advertising, and local SEO
  • Skill in ROI calculations, A/B testing, and Excel
  • Bachelor's degree in eCommerce, marketing, or a related field
  • Previous marketing experience or automotive experience
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The Company
15,000 Employees
Year Founded: 1995

What We Do

Asbury Automotive Group is a Fortune 500 automotive retailer that operates franchised automobile dealerships across the United States. Through its dealership network, including Nalley Toyota of Roswell, the company sells new and used vehicles and provides customer-facing sales and related automotive services. Its operations span more than 85 stores and over 31 vehicle brands, making it a major U.S. automotive retail group.

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