Senior Search Engine Marketing Manager, Apartments.com

Apartments.com is looking for a Senior Search Engine Marketing Manager responsible for driving high-volume performance through scalable growth. This role prioritizes smart bidding strategies, feed-based automation, and API integrations to expand B2C lead generation and traffic acquisition.   

You will be responsible for our SEM operations, utilizing sophisticated, signal-based approaches to ensure market dominance through technical efficiency and performance at scale. The ideal candidate is skilled at making data driven decisions that impact large scale, measurable growth in a fast paced, dynamic environment.  

This position is 5 days in our Atlanta office. 

Responsibilities: 

• Develop and execute SEM strategy across Google Ads, Microsoft Advertising, and emerging platforms 

• Own budget allocation, pacing, and optimization to maximize ROI and scale  

• Drive performance improvements across bids, keywords, creatives, and campaign structure  

• Build reporting frameworks and deliver actionable insights through dashboards and presentations  

• Lead testing and adoption of new features, automation, and growth opportunities  

• Partner with analytics, creative, product, and external teams to ensure data integrity and drive performance 

• Monitor competitive landscape and provide insights to sales and marketing teams 

• Explore and test ways to improve program performance utilizing AI techniques  

 Basic Qualifications: 

• Bachelor’s degree from an accredited, not-for-profit, in person University or College in Marketing or other relevant field. 

• 7+ years of work experience in business, marketing, search (SEM/SEO) or related professional area. 

• Experience managing and optimizing $50MM+ annual digital marketing budgets across major performance marketing platforms and channels. 

• A track record of commitment to prior employers 

• Deep expertise in Google Ads and Microsoft Advertising, including advanced campaign types. 

• Significant experience managing and scaling paid search budgets to drive measurable business impact, including managing a program within an organization in-house. 

• Strong analytical skillset with experience in Google Analytics (or similar), and advanced proficiency in Excel/Google Sheets. 

• Proficiency with conversion tracking, attribution models, and ensuring data integrity across platforms. 

• Strong verbal and written communication skills, with experience presenting performance insights and strategy to senior leadership and drafting written summaries. 

Preferred Qualifications:  

• MBA preferred 

• Knowledge/experience of multifamily industry a plus 

• Experience with marketing mix modeling (MMM) and applying model outputs to inform budget allocation and channel strategy 

• Experience working with large datasets and querying databases (e.g., Google BigQuery) 

• Experience with enterprise bid management platforms such as Search Ads 360 

• Experience leveraging business data and feed-based signals to power automated bidding and campaign optimization 

• Hands-on experience with tagging and tracking implementation 

• Familiarity with AI tools to automate workflows, generate insights, and enhance campaign efficiency 

What's in it for you?
When you join CoStar Group, you’ll experience a collaborative and innovative culture working alongside the best and brightest to empower our people and customers to succeed.