SEA Specialist

Posted 13 Days Ago
Be an Early Applicant
Amsterdam
3-5 Years Experience
Insurance
The Role
As the SEA Specialist, you will develop, optimize, and scale paid search campaigns primarily on Google and Bing. Responsibilities include tracking and analyzing campaign performance, improving conversion rates, managing budgets, and collaborating with content teams to enhance marketing efforts. You will work closely with the VP Growth to meet ambitious growth targets.
Summary Generated by Built In

About us

Commercial insurance needs to change. Insify was born out of our frustration with how traditional insurers operate. Whereas fintechs have permanently reshaped the finance industry, tech has not yet disrupted insurance. We are well underway to reshape the dull and tedious image of insurance to be engaging, easy, and fair (yes, really!).

We are a tech company at heart, building our very own insurtech platform. We extensively rely on data (API integrations, automated workflows, rule engines, natural language processing, machine learning) to figure out how to best get (and keep) our customer’s companies insured. Combine that with our fully online portal, real attention to UX, and leading underwriting, then getting your business insured may just become a surprisingly straight-forward experience.

Insify is a team led by seasoned entrepreneurs who have built several successful tech scale-ups in the past. We raised a tidy €15M Series A round from one of the leading investors worldwide: Accel Ventures, and are ready to take on our European competitors! We sell our very own Insify insurance products by partnering with Munich Re, the #1 reinsurer globally.

How we work

At Insify, our culture is built on four core values: grit, impact, care, and entrepreneurship. We embody grit by facing challenges head-on and persisting where others might fail. Our unwavering belief in our mission drives us to overcome obstacles and ensure our customers are always well-covered.

We are dedicated to making a positive impact in our customers' lives, earning their trust every day. Our commitment to care ensures that we prioritize our customers' needs and well-being in everything we do.

Entrepreneurship fuels our innovation—we challenge industry norms, move quickly, and embrace new ideas without fear of failure. We think bigger and aim higher, achieving more than anyone else in the process.

After careful consideration and extensive discussions, we made the decision to adopt a pro-office approach. We understand this may not be for everyone, but we are committed to creating a strong community and moving quickly to innovate and serve our customers better.

As an employee, you will find that collaboration and innovation flourish in our workspace, where spontaneous interactions and casual conversations often spark creative breakthroughs. These "water cooler" moments and impromptu brainstorming sessions are integral to our dynamic culture, allowing for quick feedback and efficient problem-solving.

Joining Insify means becoming part of a community where shared experiences, from team lunches to collaborative meetings, foster a sense of belonging that is difficult to replicate in a virtual setting. For new hires, the office environment is especially crucial; you will benefit from observing and learning directly from your colleagues, accelerating your onboarding and integration into our team.

If you're ready to join a team that embodies grit, makes a meaningful impact, cares deeply for our customers, and embraces an entrepreneurial spirit, we invite you to apply and become part of our innovative journey at Insify.

Your Mission 

Paid search is currently our most effective acquisition channel. As our in-house SEA specialist, you will be responsible for developing, optimizing and scaling our paid search campaigns. You’ll be responsible for the tracking, dashboarding and analysis of these campaigns. You’ll be working together with our VP Growth to achieve enthusiastic growth targets and share regular insights with the rest of the team. You’ll be managing the entire SEA activities of Insify and have a large impact on the company's growth.

What You'll be Doing
  • Set up, manage and optimize Insify’s Google and Bing ads campaigns for all countries
  • Apply rigorous testing and optimization to continuously improve conversion rate
  • Ensure our strategies, tactics and tech-stack are up to date by learning continuously
  • Build our knowledge-base by documenting experiments and learnings and sharing them with the team weekly
  • Monitor and improve dashboarding/reporting
  • Monitor and improve tracking
  • Plan and manage budget allocation for your channels
  • Coordinate with content managers on copy, landing pages, and creative tests
  • In this role, you work directly with the VP growth
What you'll need 

We are looking for amazing humans, not someone who ticks ALL boxes. So if this role seems like something for you, go ahead and apply!

  • 4 yrs+ of work experience in a similar role
  • At least 2 years in B2B fintech, insurtech or SaaS is considered a plus
  • Exceptional knowledge of Google Ads, Google Analytics, and cross-platform tracking
  • Entrepreneurial and ambitious mindset
  • SEA Optimisation
  • SEO/SEM expertise with a focus on CRO
  • Hands-on experience in a high paced startup environment
  • Highly methodical, detail-oriented, with a love for data
  • Self-starter and getting-things-done mentality
  • English is a requirement (other languages such as German, French, and Dutch are a big plus)
  • Data analysis skills (advanced Excel, SQL and/or Python) are a plus
What we offer
  • Competitive compensation - we want to attract and retain the best so we are offering a compensation package that aligns with that.
  • Pension plan - participation to Insify’s Pension Plan, with 6% employer contribution.
  • Travel reimbursement - we help travelers with their commute.
  • Hybrid - Possibility to work from home two times a week.
  • 25 holidays days per year - (+ extra day on Christmas eve if it’s a weekday!)
  • Subscription to Alleo - 50 EUR (net) monthly (cumulable) budget to spend on what you like - anything from gym memberships to UberEats!
  • Company events - Monthly team drinks, quarterly offsites, lunch and learns, parties, merch and FUN!
  • Company Macbook - get the best laptop to get your job done in no time!
  • Quickly develop your career - there’s no better place to develop. We are growing and you can grow with us! Inhouse leadership programs and coaching
  • High degree of autonomy - it’s time to ACTUALLY make an impact!

Join us in reshaping the future of insurance and drive impactful growth initiatives that propel our company to new heights. If you are passionate about innovation, thrive on challenges, and are ready to make a difference, we want to hear from you! Apply now to join our product team at Insify.

Top Skills

Python
SQL
The Company
HQ: Amsterdam
66 Employees
On-site Workplace
Year Founded: 2020

What We Do

Our mission is to enable freelancers and entrepreneurs to get the best insurance at the best price. Insurance that is fair, fast and flexible. And above all, insurance that is tailored to your needs. All at the touch of a button.

Insify today serves thousands of customers across Europe. As we grow, we’ll continue disrupting and changing the market. Restoring trust by providing freelancers with insurance that can be relied on. Zero paperwork. No long contracts. Just super-fast, 100% online insurance, whenever and wherever they need it.

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