Our marketing team is looking for an associate product marketer to drive growth for existing solutions and our emerging product portfolio. In this entry role, you will work closely with our marketing team and product managers to ideate, develop, execute, and track the success of content and marketing campaigns and our go-to-market strategies. You will help develop product positioning and compelling messaging based on knowledge of features and benefits of our products and the understanding of our customer needs. You will also support product development projects to ensure that marketing campaigns are planned, prepared, and executed in a timely manner. Content writing skills will be used regularly in this role, both for active campaigns and general support of products, application areas and blogs to help provide visibility to our solutions. This person will understand the importance of stakeholder management and work well cross-functionally with Sales, R&D, Product Management, and other key groups.
What You'll Do:
- Help achieve the financial and strategic business objectives for product marketing
- Collaboratively develop marketing plans, content, and campaigns to drive business growth and support product managers on product launches to drive market adoption through our go-to-market strategies such as product positioning & messaging, content development, development of use cases, customer segmentation and personas
- Write new web content, articles, and case studies to reinforce marketing objectives, visibility and engagement.
- Support campaigns and new product launches by working with product managers, implementing strong digital marketing campaigns, web pages, advertising and social media marketing, event support, to create all necessary assets to support solutions
- Support sales, product management, and marketing through sales tools, training and market expertise to ensure their ability to effectively position and sell products
- Develop, track, and report marketing key performance indicators (KPIs) based on objectives and key results (OKRs)
- Leverage AI-powered tools to streamline marketing workflows, support research and content development, and identify opportunities to improve efficiency and effectiveness.
- Plan and coordinate live/tradeshow event activities as assigned
About You:
- MA/MS/PhD or 5+ years of technical experience in life sciences
- 1+ years of experience in product marketing / product management / technical support preferred
- Expertise in life sciences and a strong understanding of gene editing technology and molecular biology workflows
- Strong understanding of customer needs in drug discovery & development, life science research, and/or molecular diagnostics organizations.
- Exposure to developing, running, and tracking marketing campaigns that align with corporate goals
- Exposure to product positioning and developing messaging that resonates with our target customers
- Good working knowledge of marketing data, ability to translate data results into actionable improvement plans
- Hands-on experience using generative AI tools for research, content creation, competitive analysis, or workflow optimization, with the ability to critically evaluate outputs for accuracy and quality is preferred
- Great problem solver with exceptional written and verbal communication skills
- Great creativity to develop unique campaigns that drive our businesses
- Fluency in Microsoft is required; knowledge of Google tools, HubSpot, Salesforce, and Biorender is preferred
Company Perks & Benefits:
- Medical, Dental, and Vision Benefits
- 401k Program
- Paid Parental Leave
- Flexible Paid Time Off
- Education Reimbursement Program
Skills Required
- MA, MS, or PhD, or 5+ years of technical experience in life sciences
- 1+ years of experience in product marketing, product management, or technical support
- Expertise in life sciences and strong understanding of gene editing technology and molecular biology workflows
- Strong understanding of customer needs in drug discovery and development, life science research, and/or molecular diagnostics organizations
- Experience developing, running, and tracking marketing campaigns aligned with corporate goals
- Experience with product positioning and developing customer-focused messaging
- Working knowledge of marketing data and ability to translate results into actionable improvement plans
- Hands-on experience using generative AI tools for research, content creation, competitive analysis, or workflow optimization
- Strong written and verbal communication skills
- Creativity and problem-solving skills
- Fluency in Microsoft tools
- Knowledge of Google tools, HubSpot, Salesforce, and BioRender
What We Do
Synthego is a genome engineering company enabling the acceleration of life science research and development in the pursuit of improved human health. The company leverages machine learning, automation, and gene editing to build platforms for science at scale. By vertically integrating hardware, software, bioinformatics, chemistry, and molecular biology, Synthego is at the forefront of innovation advancing the next generation of medicines through providing access to genome editing at an unprecedented scale. //// Our Culture of Diversity: Different Faces from Different Places At Synthego, our differences make us unique, help us innovate, and allow us to persevere. We stand firmly behind our values, strive to achieve representation, and celebrate diversity in perspectives and backgrounds. We welcome all team members to be their best selves as we move forward towards fulfilling our shared vision of revolutionizing genome engineering technology to help make biological therapies accessible to all patients.
