School Partnerships Manager

School Partnerships Manager

Sales | Business Development | Account Management | Education

Permanent | Full-time
£30,900–£46,350 per annum, dependent on experience + performance-related commission
On-site role | Based in Halifax (HX2) with regular travel to our Leeds office in LS11

Take ownership of a sales territory. Build brilliant school relationships. Grow White Rose.

Are you an experienced Sales Manager, Business Development Manager, Account Manager or Field Sales professional looking for a role where great relationships and commercial results go hand in hand?

We're looking for a commercially driven School Partnerships Manager to grow sales and develop long-term relationships with schools and multi-academy trusts across an assigned UK territory.

This is very much a sales and account management role.

You'll be responsible for generating new business, building and managing a healthy sales pipeline, developing existing accounts, converting opportunities into sales and protecting recurring revenue through strong customer retention and renewals.

You'll spend time out in your territory meeting teachers, school leaders and decision-makers, understanding their needs and demonstrating how White Rose Education's products and services can support their schools.

You'll build genuine, long-term partnerships – but you'll also have clear commercial objectives and be comfortable working towards sales, revenue and retention targets.

If you love the combination of business development, field sales and relationship-based account management, this could be the role for you.

What you'll do

You'll take ownership of the commercial performance of your territory, including:

• Generating new business opportunities with schools and multi-academy trusts
• Building, managing and converting a strong sales pipeline
• Prospecting and developing relationships with new potential customers
• Managing opportunities through the full sales cycle, from initial conversation through to close
• Building relationships with teachers, school leaders and other key decision-makers
• Understanding customer needs and identifying the White Rose products and services that provide the right solution
• Converting schools using our free resources into customers of our paid products and services
• Growing existing accounts by identifying opportunities for upgrades, additional products and services
• Managing an existing portfolio of customers and developing long-term commercial relationships
• Taking ownership of customer retention and renewals across your territory
• Identifying at-risk accounts early and taking proactive action to strengthen the relationship
• Visiting schools regularly for sales meetings, relationship development, presentations and events
• Representing White Rose at conferences, exhibitions, CPD sessions and other customer-facing events
• Managing your own diary, customer portfolio and territory plan
• Maintaining accurate CRM records, sales activity and pipeline information
• Forecasting opportunities and providing clear visibility of sales progress, risks and expected revenue
• Working closely with Sales, Marketing, Education and Customer Success colleagues to turn opportunities into long-term customers

Could it be you?

We're looking for a sales professional who happens to be brilliant at building relationships.

You could currently be working as a Business Development Manager, Account Manager, Territory Sales Manager, Field Sales Executive, Sales Executive, Partnerships Manager or Customer Account Manager.

You don't necessarily need to come from education.

What matters is that you can demonstrate a strong track record in B2B sales, business development or account management and that you're comfortable taking ownership of commercial results.

You'll need to be able to show us how you've previously built pipeline, won new customers, grown accounts, closed deals, retained customers or delivered against sales and revenue targets.

We're looking for someone who:

• Has proven experience in sales, business development or account management
• Has a track record of working towards and achieving sales, revenue or retention targets
• Can demonstrate success in new business development, pipeline generation or winning new customers
• Is confident managing the full sales journey from opportunity through to close
• Is commercially minded and naturally looks for opportunities to grow customer accounts
• Builds strong, credible relationships rather than relying on transactional selling
• Is confident presenting and influencing senior decision-makers
• Can independently manage a busy sales territory, pipeline, diary and customer portfolio
• Is self-motivated and comfortable working in a field-based role without close day-to-day supervision
• Is willing and able to travel regularly across an assigned UK territory for customer meetings and events

Experience of selling into schools, multi-academy trusts or the wider education sector would be a real advantage. An understanding of how schools purchase curriculum resources, products and professional development would also be beneficial.

But education-sector experience isn't essential. If you're a strong B2B sales or account management professional who can learn our market and products quickly, we'd still really like to hear from you.

The kind of salesperson who will thrive here:

You'll enjoy having ownership of your own territory and being trusted to make it successful.

You won't simply wait for leads to arrive.

You'll be looking at your territory and asking:

Where's the next opportunity?

Which schools should I be speaking to?

Which accounts could we grow?

Which customers are approaching renewal?

What do I need to do to move this opportunity towards a sale?

You'll be equally comfortable developing a brand-new relationship and looking after an established customer.

You'll understand that great sales in education isn't about pushing a product. It's about understanding the customer, building credibility and demonstrating genuine value - while still being confident enough to have the commercial conversation and ask for the sale.

Why White Rose Education?

White Rose Education supports teachers and learners through high-quality curriculum resources, products and professional development used by schools across the UK and internationally.

Our reach gives you a fantastic platform from which to sell.

You'll be representing a recognised education brand, developing relationships with schools and trusts and helping customers understand the additional value available through our growing range of paid products and services.

As a School Partnerships Manager, you'll have the opportunity to combine new business sales, account management and customer retention while taking real ownership of your territory.

And you'll be able to see the impact of your work - both in the commercial growth you deliver and in the schools and classrooms ultimately using our products.

Applications

Please apply with an up-to-date CV and covering letter outlining your relevant experience and why you're interested in joining White Rose Education as a School Partnerships Manager.

We'd particularly like to hear about your experience of generating new business, building sales pipeline, winning customers, growing accounts and delivering against sales, revenue or retention targets.

Closing date: Tuesday 6th October 2026 at midday
Interview date: To be confirmed
Start date: As soon as possible

Interview process

Shortlisted candidates will initially be invited to a screening conversation.

Candidates progressing through the process will then take part in a competency and values-based interview, with final-stage candidates completing a presentation or case-study exercise.

We'll be interested in both what you've delivered commercially and how you've delivered it - including how you generate opportunities, build customer relationships, manage a sales pipeline and turn those relationships into sustainable revenue.

Role title: Schools Partnership Manager

Reports to: Director of Sales and Marketing 

Location: Halifax, Leeds

The purpose of the role:

The Partnership Manager will play a crucial role in expanding White Rose Education’s reach and ensuring that schools have access to our world class educational resources.

This position involves building relationships with schools, understanding their needs, and providing tailored solutions to enhance their educational offerings.

Key accountabilities:

• Prospecting and Lead Generation: Identify and target potential schools and educational institutions that would benefit from White Rose Education’s products and services. Develop and implement effective sales strategies to generate new business leads.
• Sales and Account Management: Conduct sales presentations and product demonstrations to school administrators, teachers, and decision-makers. Understand customer needs and provide solutions that meet their requirements. Manage and grow relationships with existing clients, ensuring high levels of customer satisfaction and retention.
• Product Knowledge and Training: Maintain in-depth knowledge of White Rose Education’s products, services, and industry trends. Provide training and support to schools on the effective use of our resources.
• Negotiation and Closing: Prepare and deliver sales proposals and contracts. Negotiate terms, and close sales deals to meet or exceed sales targets.

Other duties:

All staff must abide by company policies and procedures, copies of which are available on our HR system.

Whilst every effort has been made to explain the main duties and responsibilities of the post, each individual task may not be identified. Employees will be expected to comply with any reasonable request to undertake work of a similar level that is not specified within this job description.

This job description is current at the date shown. It will be reviewed at least annually, and in consultation with you, it may be changed by your manager to reflect or anticipate changes in the role or business need.

Key relationships of the role:

• School administrators and decision-makers
• Teachers and educational staff
• Marketing and product development teams
• Senior management

Direct reports: None

Person Specification – Core Competencies

Qualification and experience

Essential:

·         Experience of working in a team and dealing with people

·         Experience of prioritising workload

·         Experience in dealing directly with customers

Desirable:

·         Proven experience in sales, preferably in the education sector

·         Strong understanding of the educational landscape and the needs of schools

Personal Qualities and Skills

Essential:

·         Self-motivated, with a strong drive to achieve and exceed targets

·         Ability to build strong working relationships as part of a team

·         Able to work in a fast-paced environment

·         Computer literate – Excel, Word & Windows OS

·         Excellent oral and written communication skills

·         Strong decision making and problem solving skills

Desirable:

·         Willingness to develop own understanding and capability through advice and training

·         Creative problem-solving skills
·         Accuracy and attention to detail

·         The ability to work under pressure and to tight deadlines

·         Seek advice and support when necessary

Communication Skills

Essential:

·         Excellent communication, presentation and interpersonal skills

Desirable:

·         Experience delivering sales pitches and communicating with customers about deals

Self-Management Skills

Essential:

·         Proficiency in using CRM software and other sales tools

·         Strong   organizational   and    time-management skills

Desirable:

·         Ability to work independently and as part of a team

Leadership and Management Skills

Essential:

·         Competence in providing regular sales reports and forecasts to management

Desirable:

·         Experience    in    mentoring    or coaching peers