The Role
The Growth Lead will develop and execute growth, demand generation, ABM, digital marketing, and go-to-market strategies for technology services. Responsibilities include generating enterprise pipeline, supporting sales and proposals, building partnerships, strengthening brand positioning, managing campaigns, analyzing marketing performance, optimizing conversions, and reporting growth metrics to leadership. The role requires collaboration across sales, delivery, marketing, recruitment, and executive teams while targeting global markets.
Summary Generated by Built In
Position: Growth Lead
Experience: 10+ Years
Work Location: Hyderabad
Role Overview
We are looking for a dynamic and strategic Growth Lead to drive business growth, demand generation, brand visibility, and revenue expansion for Softobiz technology services and solution offerings. The ideal candidate will have a strong background in IT services growth, enterprise sales enablement, digital marketing, and GTM strategy execution.
The role requires close collaboration with Sales, Delivery, Leadership, and Marketing teams to generate qualified opportunities, build strategic partnerships, and strengthen Softobiz's market presence across target geographies.
Key Responsibilities
Growth Strategy & Demand Generation
- Define and execute growth strategies aligned with Softobiz's business objectives.
- Build and manage multi-channel demand generation campaigns.
- Drive inbound and outbound lead generation initiatives targeting enterprise clients.
- Develop and execute Account-Based Marketing (ABM) programs for strategic accounts.
- Create scalable growth frameworks to improve customer acquisition and conversion rates.
Pipeline & Revenue Growth
- Partner with Sales teams to generate qualified opportunities and revenue pipeline.
- Support proposal development, solution positioning, and GTM initiatives.
- Identify new market opportunities, industry segments, and customer personas.
- Establish partnerships, alliances, and referral channels that accelerate business growth.
Brand & Market Positioning
- Strengthen Softobiz's employer and business brand across digital platforms.
- Collaborate on thought leadership initiatives, webinars, case studies, and industry events.
- Develop messaging and value propositions for technology services and solutions.
- Monitor market trends, competitors, and emerging technologies.
Performance Marketing & Analytics
- Manage digital campaigns across LinkedIn, Google, and industry platforms.
- Track MQLs, SQLs, pipeline contribution, and ROI metrics.
- Conduct campaign analytics, conversion optimization, and growth experiments.
- Utilize data-driven insights to improve marketing effectiveness.
Stakeholder Management
- Work closely with leadership, sales, delivery, and recruitment teams.
- Present growth reports, pipeline status, and market insights to senior management.
- Drive alignment between marketing initiatives and business objectives.
Required Skills
- 10+ years of experience in Growth Marketing, Business Development, Demand Generation, or Growth Leadership roles.
- Proven experience in IT Services, Product Engineering, Digital Transformation, or Technology Consulting organizations.
- Strong understanding of B2B lead generation and enterprise sales cycles.
- Experience in Account-Based Marketing (ABM) and pipeline creation.
- Hands-on experience with CRM and marketing automation platforms.
- Expertise in LinkedIn marketing, content strategy, and digital campaign management.
- Strong analytical, communication, and stakeholder management skills.
- Experience working with global clients, particularly North America, Europe, or APAC markets.
Preferred Skills
- Experience in SaaS, AI/ML, Cloud, Data Engineering, or Product Development domains.
- Familiarity with HubSpot, Salesforce, Zoho CRM, Apollo, Clay, or similar tools.
- Understanding of technology consulting and software services business models.
- Experience driving growth strategies for emerging technology offerings.
- Strong network within technology and startup ecosystems.
Education
- Bachelor's degree in Business, Marketing, Engineering, or a related field.
- MBA preferred.
Skills Required
- 10+ years of experience in growth marketing, business development, demand generation, or growth leadership roles
- Experience in IT services, product engineering, digital transformation, or technology consulting organizations
- Strong understanding of B2B lead generation and enterprise sales cycles
- Experience with account-based marketing and pipeline creation
- Hands-on experience with CRM and marketing automation platforms
- Expertise in LinkedIn marketing, content strategy, and digital campaign management
- Strong analytical, communication, and stakeholder management skills
- Experience working with global clients in North America, Europe, or APAC markets
- Bachelor's degree in Business, Marketing, Engineering, or a related field
- Experience in SaaS, AI/ML, Cloud, Data Engineering, or Product Development domains
- Familiarity with HubSpot, Salesforce, Zoho CRM, Apollo, Clay, or similar tools
- Understanding of technology consulting and software services business models
- Experience driving growth strategies for emerging technology offerings
- Strong network within technology and startup ecosystems
- MBA degree
Am I A Good Fit?
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.
Success! Refresh the page to see how your skills align with this role.
The Company
What We Do
In the 21st century, where technology brings people together through digitalization; Softobiz Technologies is combining the power of people, technology, and the market to Rethink Transformation & Enterprise Decisions. We are an avant-garde technology leader working at the heart of innovation to deliver cutting-edge technology solutions in digital transformation, product engineering, and cloud services. Our focus is always on accelerating the next age of digitalization by driving world-class product innovation and delivering future-ready solutions to achieve sustainable, operational, and mission-based goals for our client’s businesses.
.jpeg)
