Salesforce Transformation Lead

Posted 2 Days Ago
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Dallas, TX, USA
In-Office
Senior level
Industrial • Manufacturing
The Role
Own the enterprise CRM strategy and lead a large-scale migration from legacy platforms to Salesforce. Responsibilities include program delivery, platform governance, stakeholder alignment, systems integration, data migration, change management, user adoption, executive reporting, and post-launch optimization. The role also oversees external system integrators, establishes governance and adoption metrics, and ensures Salesforce supports business growth, customer experience, data quality, and long-term scalability.
Summary Generated by Built In

Come Join Us!

From apartments in New York to hospitals and stadiums in Dallas, libraries at prestigious universities to creating modern retail experiences, our teams contribute architectural glass and building products to projects that shape the way people live, work, heal, learn, and play. At OBE, the work of our employees truly matters. With over 6,500 employees, we operate more than 80 manufacturing and distribution facilities in five countries. You can see some of our favorite projects here.

Start your journey with OBE and help us build the future.

We are seeking a full-time CRM Transformation Lead to provide long-term ownership and leadership of our enterprise CRM strategy, including the immediate execution of an aggressive migration to Salesforce and the ongoing evolution of the platform post-go-live.

This role is ideal for a seasoned CRM leader who combines deep Salesforce implementation expertise with strong transformation leadership and change management capabilities. The CRM Transformation Lead will be accountable not only for successful delivery, but also for driving sustained adoption, value realization, and continuous improvement of Salesforce as a core enterprise platform.


Key Responsibilities

Enterprise CRM Ownership & Strategy

· Own the long-term CRM vision, strategy, and roadmap with Salesforce as the system of record

· Lead the CRM transformation from legacy platforms to Salesforce, from inception through stabilization and optimization

· Ensure Salesforce capabilities align to business strategy, growth objectives, and customer experience goals

· Serve as the primary business and technology owner for Salesforce post-implementation


Salesforce Migration & Program Leadership

· Lead and deliver a large-scale Salesforce migration under an aggressive timeline

· Oversee all phases of delivery: discovery, design, configuration, integration, data migration, testing, deployment, and hypercare

· Manage scope, risks, dependencies, and tradeoffs to ensure successful and timely outcomes

· Ensure high data quality, security, scalability, and performance standards


Stakeholder & Team Leadership

· Partner with executive sponsors, business leaders, IT, and external system integrators

· Drive alignment across Sales, Marketing, Service, and Operations teams

· Provide clear executive updates, outcome tracking, and decision support

· Build strong cross-functional governance and operating rhythms


Change Management & Adoption

· Lead enterprise-wide change management and adoption strategy for Salesforce

· Partner with training, enablement, and communications teams to drive user readiness

· Establish adoption metrics and continuous feedback mechanisms

· Act as a change champion, embedding standardized processes and Salesforce best practices


Salesforce Platform Stewardship

· Provide thought leadership on Salesforce architecture, product selection, and integration patterns

· Guide decisions across Salesforce platforms (Sales Cloud, Service Cloud etc., as applicable)

· Ensure ongoing optimization, release management, and platform health post-go-live


Required Qualifications

· 8+ years of experience leading CRM programs, digital transformations, or enterprise technology initiatives

· Extensive prior experience leading Salesforce implementations, preferably in complex or enterprise environments

· Proven track record delivering CRM transformations under tight timelines

· Strong experience in change management, process transformation, and user adoption

· Experience managing system integrators and external delivery partners

· Excellent executive communication, leadership presence, and decision-making skills


Preferred Qualifications

· Salesforce certifications (Administrator, Platform App Builder, Sales/Service Cloud Consultant, or similar)

· Experience owning Salesforce as a long-term enterprise platform, not just a one-time implementation

· Familiarity with Agile or hybrid delivery models

· Experience operating in fast-paced, highly matrixed organizations


What Success Looks Like

· Successful, on-time Salesforce migration with minimal disruption

· High user adoption and satisfaction across the business and measurement to key KPIs

· Clear business value realization from improved processes, data quality, and insights

· A scalable Salesforce platform that supports future growth and innovation

What OBE Offers You

  • Benefits that benefit you – industry competitive benefits at the lowest cost to the employee
  • Work-life balance – PTO and holidays, including floating holidays you can choose
  • Compensation that rewards your hard work – A pay-for-performance culture with potential for annual raises and bonuses
  • Training – We will equip you with the knowledge and skills you need to succeed

OBE Privacy Policy

OBE will not discharge or discriminate against employees or applicants for discussing, disclosing, or inquiring about their own or others' pay.




Skills Required

  • 8+ years of experience leading CRM programs, digital transformations, or enterprise technology initiatives
  • Extensive experience leading Salesforce implementations, preferably in complex or enterprise environments
  • Proven track record delivering CRM transformations under tight timelines
  • Strong experience in change management, process transformation, and user adoption
  • Experience managing system integrators and external delivery partners
  • Excellent executive communication, leadership presence, and decision-making skills
  • Salesforce certifications, such as Administrator, Platform App Builder, or Sales/Service Cloud Consultant
  • Experience owning Salesforce as a long-term enterprise platform
  • Familiarity with Agile or hybrid delivery models
  • Experience operating in fast-paced, highly matrixed organizations
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The Company
6,700 Employees
Year Founded: 1989

What We Do

Oldcastle BuildingEnvelope (OBE) is a vertically integrated North American manufacturer, fabricator and distributor of architectural glass, glazing systems and related hardware. It supplies value-added glazing-focused products and services for interior and exterior building applications, including curtain walls, storefronts and entrances, windows, shower enclosures, railings and glazing hardware. Its team works with architects, glaziers, contractors and owners to address design challenges and bring building projects to life.

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