Topgolf is seeking a Product Owner (Salesforce) to drive the evolution of our event sales technology ecosystem. This role sits within the Sales Systems team and is responsible for enhancing the Salesforce-powered sales experience through ideation, design, and collaboration with development teams.
As the Product Owner, you will combine Salesforce expertise with strong business acumen to simplify processes, improve efficiency, and deliver value to sales and events teams. You will work closely with stakeholders to define requirements, manage the product backlog, and guide cross-functional teams to deliver scalable, impactful solutions.
The ideal candidate will have a strong technical background and hands-on Salesforce experience across Sales Cloud, CPQ and Service Cloud, coupled with the ability to translate business needs into clear product direction.
Key Responsibilities
- Partner with sales, operations, marketing, and other stakeholders to identify business requirements and opportunities for system improvements.
- Lead end-end process of documenting, building requirements for new or enhanced Salesforce features gaining alignment across stakeholders, and ensuring timeliness of deliverables cross-functionally.
- Own and maintain the roadmap, product backlog; write clear product requirements, epics, and user stories with well-defined acceptance criteria.
- Lead feature kickoffs and facilitate technical and design discussions (including APIs and integrations) ensuring each initiative is assessed for business priority maximizing impact and resource allocation.
- Collaborate with engineering, design, and QA to ensure high-quality, timely delivery of features.
- Define release plans, manage expectations, and ensure delivery aligns with business value.
- Support QA strategy and test coverage, including automation pipeline development.
- Drive and support User Acceptance Testing (UAT), coordinating with business partners to ensure readiness.
- Assist in triaging, tracking, and resolving critical issues, including root cause analysis, next-phase solutions, and mapping ongoing maintenance for stability.
- Stay current on Salesforce platform capabilities, industry trends, and emerging technologies.
Required Qualifications
- BS/MS in Information Systems, Computer Science, or related technical field, or equivalent practical experience.
- 5-7 years of experience as a Salesforce Product Owner / Technical Product Manager, delivering solutions in an Agile environment.
- Strong understanding of sales and marketing processes, including opportunity management, quoting, pricing, and CPQ workflows.
- Hands-on experience with Salesforce configuration and administration.
- Strong knowledge of Salesforce core objects, workflows, reporting, and dashboards.
- Ability to collaborate with distributed development teams and manage solution delivery in a Salesforce environment.
- Demonstrated experience in managing cross-functional projects, tracking milestones and ensuring timely delivery of technology solutions.
- Excellent communication, presentation, and interpersonal skills.
- Collaborative, team-oriented approach with a positive, proactive attitude.
- Willingness to work onsite 4 days/week at Topgolf’s Dallas Corporate Office.
Desired Qualifications
- Strong analytical and problem-solving skills.
- Ability to manage multiple priorities in a fast-paced environment.
- Experience working with offshore developers and QA teams.
- Detail-oriented with excellent organizational skills.
- Comfortable translating technical solutions into business terms.
- Salesforce Administrator Certification (or higher).
- Experience managing Salesforce projects in large, complex, global environments.
- Solid understanding of integrations, database concepts, and service-oriented architectures.
- Exposure to Salesforce marketing cloud
- Familiarity with Agile/Scrum practices and tools (e.g., JIRA, Confluence).
- Excellent documentation skills with the ability to create clear, user-friendly content.
- Passion for technology and continuous learning.
ADA
The above statements cover what are generally believed to be principal and essential functions of the job. Specific circumstances may allow or require some incumbents assigned to the job to perform a different combination of duties.
EEO Statement
Topgolf is a global sports and entertainment community and is committed to equal opportunity and is firmly committed to preventing discrimination and harassment, including sexual misconduct, based on legally protected diversity characteristics (such as race, color, religion, national origin, sex, age, disability, sexual orientation, gender identity or expression, family status, citizenship, genetic information and veteran status) in its application and hiring processes and in its employment decisions. As an affirmative action employer, Topgolf also takes steps to prevent retaliation and to create a respectful, equitable and inclusive environment for our Guests, Associates, business partners, vendors, and the communities we serve.
Topgolf is an equal opportunity affirmative action employer and administers all personnel practices without regard to race, color, religion, sex, age, national origin, disability, sexual orientation, gender identity or expression, marital status, veteran status, genetics or any other category protected under applicable law.
Topgolf Entertainment Group does not accept unsolicited agency resumes. Please do not forward unsolicited agency resumes to our website, employees or Human Resources. Topgolf will not pay fees for unsolicited agency resumes and will not be responsible for any agency fees associated with unsolicited resumes. Unsolicited resumes received will be considered property of Topgolf Entertainment Group and will be processed accordingly without fee.
Topgolf participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.
Top Skills
What We Do
Topgolf Entertainment Group is a technology-enabled global sports and entertainment community that connects people in meaningful ways through the experiences we create, the innovation we champion, and the good that we do. What started as a simple idea to enhance the game of golf has grown into a movement where people from all walks of life connect at the intersection of technology and sports entertainment.
Topgolf Entertainment Group's family of brands includes Topgolf venues, Lounge by Topgolf, Toptracer, Toptracer Range, Topgolf Swing Suite, Topgolf Studios, Topgolf Live and World Golf Tour (WGT) by Topgolf.






