Job Description:
Marketing Account Engagement (Pardot) Specialist
About the RoleYou own our marketing automation platform and its connection to Salesforce. You build the pages, emails, and automations that generate and nurture leads, keep the data clean, and train marketers to use the tools well.
Responsibilities- Build and maintain landing pages and forms; run A/B tests.
- Set up and maintain lead scoring, grading, and UTM tracking; report on engagement and campaign performance.
- Build and run nurture programs, drip campaigns, and triggered emails, including segmentation and deliverability.
- Own the Pardot-Salesforce connector: field mapping, sync settings, and sync error resolution.
- Train business users on core features and maintain simple how-to documentation.
- 5+ years of hands-on experience administering Pardot or Marketing Cloud Account Engagement.
- Working knowledge of Salesforce objects (Leads, Contacts, Accounts, Campaigns).
- Basic HTML and CSS for landing pages and email templates.
- Understanding of email compliance and deliverability.
- Ability to turn engagement data into clear recommendations and explain them to non-technical users.
- Salesforce Administrator or Pardot Specialist certification.
- Experience with multi-touch attribution or a second marketing automation platform.
Location:
DGS India - Pune - Indiqube OrchidBrand:
MerkleTime Type:
Full timeContract Type:
PermanentSkills Required
- 5+ years of hands-on experience administering Pardot or Marketing Cloud Account Engagement
- Working knowledge of Salesforce Leads, Contacts, Accounts, and Campaigns objects
- Basic HTML and CSS for landing pages and email templates
- Understanding of email compliance and deliverability
- Ability to turn engagement data into clear recommendations and explain them to non-technical users
- Salesforce Administrator or Pardot Specialist certification
- Experience with multi-touch attribution or a second marketing automation platform
dentsu Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about dentsu and has not been reviewed or approved by dentsu.
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Parental & Family Support — Paid parental leave at full pay and caregiver supports (including backup care) are emphasized as standout elements. Feedback suggests family-oriented benefits are a strong part of the package.
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Leave & Time Off Breadth — Flexible or unlimited PTO, extensive paid holidays, and a year-end office closure are established components. Feedback suggests time-off policies are generous and add meaningful flexibility.
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Retirement Support — A large, established 401(k) plan with employer matching is clearly documented. Feedback suggests retirement benefits feel competitive and straightforward.
dentsu Insights
What We Do
We are dentsu. We team together to help brands predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. We know people better than anyone else and we use those insights to connect brand, content, commerce and experience, underpinned by modern creativity. We are the network designed for what’s next
