Job Description:
Marketing Account Engagement (Pardot) Specialist
About the RoleYou own our marketing automation platform and its connection to Salesforce. You build the pages, emails, and automations that generate and nurture leads, keep the data clean, and train marketers to use the tools well.
Responsibilities- Build and maintain landing pages and forms; run A/B tests.
- Set up and maintain lead scoring, grading, and UTM tracking; report on engagement and campaign performance.
- Build and run nurture programs, drip campaigns, and triggered emails, including segmentation and deliverability.
- Own the Pardot-Salesforce connector: field mapping, sync settings, and sync error resolution.
- Train business users on core features and maintain simple how-to documentation.
- 5+ years of hands-on experience administering Pardot or Marketing Cloud Account Engagement.
- Working knowledge of Salesforce objects (Leads, Contacts, Accounts, Campaigns).
- Basic HTML and CSS for landing pages and email templates.
- Understanding of email compliance and deliverability.
- Ability to turn engagement data into clear recommendations and explain them to non-technical users.
- Salesforce Administrator or Pardot Specialist certification.
- Experience with multi-touch attribution or a second marketing automation platform.
Location:
DGS India - Pune - Indiqube OrchidBrand:
MerkleTime Type:
Full timeContract Type:
PermanentSkills Required
- 5+ years of hands-on experience administering Pardot or Marketing Cloud Account Engagement
- Working knowledge of Salesforce objects, including Leads, Contacts, Accounts, and Campaigns
- Basic HTML and CSS skills for landing pages and email templates
- Understanding of email compliance and deliverability
- Ability to interpret engagement data, make recommendations, and explain findings to non-technical users
- Salesforce Administrator or Pardot Specialist certification
- Experience with multi-touch attribution or a second marketing automation platform
What We Do
Dentsu Creative is a global creative agency network designed to unlock exponential growth for clients. We use Transformative Creativity as a differentiating, driving force to bring our capabilities together to positively impact people, business and society. Established in 2022, Dentsu Creative is integrated with dentsu’s Media and CXM businesses in over 145 countries and regions, to offer Integrated Growth Solutions.
