Salesforce Marketing Cloud Specialist

Tinker Federal Credit Union’s Marketing department has an immediate opening for a Salesforce Marketing Cloud Specialist! This is an exciting opportunity to join one of the nation’s leading credit unions! We offer competitive pay, a robust benefits package, a “smart casual dress code” and much more! We want you to work and grow at TFCU, so there will be many opportunities for professional development and growth through training and continued education. We value you at TFCU!

As a Salesforce Marketing Cloud Specialist, you will be responsible for the following:

• Supports the administration, execution, and optimization of TFCU's Salesforce Marketing Cloud platforms and related marketing technology solutions.
• Assists the Marketing department in delivering timely, data-driven, and compliant member communications through Marketing Cloud Engagement, Personalization, Intelligence, and related integrations.
• Supports the development and execution of targeted, personalized communications across multiple channels by leveraging member data and behavioral insights to enhance engagement throughout the member lifecycle.
• Supporting campaign execution, reporting, attribution, system testing, documentation, troubleshooting, quality assurance, and platform optimization to ensure marketing technology solutions are utilized effectively and aligned with organizational priorities.

Salary Range:

This is a exempt position. The starting salary range is $95,868 - $119,835; however, actual placement within the range will be determined individually based on your experience relative to organizational needs and internal salary equity.

Schedule:

Normally works a weekday schedule, but may be required to work evenings, holidays, or weekends.

Education/Experience:

You must have a bachelor's degree in marketing, business, communications, information systems, data analytics, computer science, or a related field and four years of experience supporting marketing automation, Customer Relationship Management (CRM) administration, email marketing, digital marketing technologies, data segmentation, reporting, or related systems are required.

Certificates, Licenses, Registrations:

• Incumbent Bonding REQUIRED by TFCU’s chosen authority.
• Valid driver’s license, maintaining an acceptable Motor Vehicle Record.
• Salesforce Marketing Cloud Engagement Specialist certification, Salesforce Marketing Cloud Email Specialist certification, or other related certification preferred but not required.

Keys to success:

In order to be successful as a Salesforce Marketing Cloud Specialist you must possess these qualifications:

1. Knowledge of marketing automation, CRM systems, member segmentation, audience targeting, personalization strategies, preference management, campaign testing methodologies, and marketing performance measurement.
2. Experience with marketing automation platforms, CRM systems, email marketing tools, segmentation solutions, reporting platforms, digital analytics tools, and data management processes used to support campaign execution, member communications, and marketing initiatives.
3. Knowledge of lifecycle marketing, campaign automation, lead nurturing, content personalization, and digital engagement strategies, with the ability to translate business objectives and member experience opportunities into audience segments, automated journeys, reporting solutions, and other marketing technology configurations.
4. Knowledge of campaign execution processes, marketing automation best practices, system integrations, quality assurance methodologies, and reporting techniques used to support marketing effectiveness and operational efficiency.
5. Strong analytical, troubleshooting, and problem-solving skills, including the ability to identify, investigate, and resolve technical issues, data discrepancies, and platform-related challenges.
6. Ability to support system implementations, enhancements, testing activities, and platform optimization efforts through the review of business requirements, functional designs, configurations, and operational processes.
7. Excellent organizational, project coordination, and time management skills, with the ability to manage multiple priorities, meet deadlines, maintain accuracy, and adapt to changing business needs.
8. Excellent verbal and written communication skills, including the ability to effectively communicate technical information, reporting insights, and system capabilities to stakeholders with varying levels of technical expertise.
9. Ability to work independently, exercise sound judgment, and collaborate effectively with marketing team members, business stakeholders, technology teams, vendors, and other cross-functional partners while maintaining positive working relationships.
10. Knowledge of Salesforce Marketing Cloud, including Journey Builder, Email Studio, Automation Studio, Marketing Cloud Personalization, Marketing Cloud Intelligence, Data Cloud/Data 360, or related Salesforce marketing technologies is preferred.