Salesforce Marketing Cloud (SFMC) Specialist

Salesforce Marketing Cloud (SFMC) Specialist

Who we are

Corebridge Financial helps people make some of the most meaningful decisions they’re ever going to make. We help them plan and take action to protect the future they envision, and respond to some of life’s most difficult moments through the solutions and services we provide. We do this through our broad portfolio of life insurance, retirement and institutional products, offered through an extensive, multichannel distribution network. We provide solutions for a brighter future through our client centered service, breadth of product expertise, deep distribution relationships, and outstanding team of hardworking and passionate employees.

Get to know the business

Life and Retirement is a unique franchise that brings together a broad portfolio of life insurance, retirement and institutional products offered through an extensive, multichannel distribution network. It holds longstanding, leading market positions in many of the markets it serves in the U.S.

Overview of Position

Supports the technical capabilities of Salesforce Marketing Cloud for all Lines of Business across L&R. This role is integral in supporting the increasing demands from our sales & marketing organization for high-impact, results-driven campaigns, emails, journeys and fully customized & automated marketing efforts for various firms, channels, and audiences.

This position can be open to remote for the right candidate.

Responsibilities:

• Develop high-quality emails, OFTs, and digital media in line with our strategy and initiatives.
• Collaborate with cross-functional teams to plan, develop, and execute triggered email marketing programs.
• Optimize emails through A/B and multivariate testing (template, content, calls-to-action, timing, and frequency).
• Develop dynamic content using AmpScript, HTML, and CSS.
• Configure and deploy various email campaigns and journeys (one-time, recurring, triggered, or dynamic-driven).
• Adhere to a strict email campaign quality control process, including tasks like data cleansing, list management, and planning/building journey streams.
• Facilitate continuous improvement within the email marketing environment.

What you need to know

• Bachelor’s degree in marketing or a related field, or equivalent professional experience.
• 5+ years in digital marketing; 4+ years managing email campaigns.
• Proficient in Salesforce Marketing Cloud, AmpScript, HTML, CSS, and scripting languages (e.g., JavaScript, SQL).
• Familiarity with CRM (SFDC) preferred.
• Strong analytical skills, attention to detail, multi-tasking, and creative problem-solving in a fast-paced environment.
• Salesforce Marketing Cloud Certification (preferred or willingness to attain).
• Experience with responsive email design and automated email journeys.
• Familiarity with Salesforce CRM (SFDC)
• Experience with the other SFMC Studios (Web, Automation, Mobile, Advertising, Personalization (MCP), Intelligence (MCI)).
• Experience implementing dynamic content using Ampscript is a must.
• Experience with SQL queries and APIs.
• High-level expertise in Microsoft Office, especially Excel.
• Knowledge of current email best practices and new technology.
• Experience with list segmentation and large data sets.
• Experience with email testing software (e.g., Email on Acid).
• Knowledge of Aprimo Project Management Software is a plus.
• Experience with Claravine is a plus.

Professional Qualities:

• Results-oriented with a can-do attitude.
• Exceptional attention to detail and a sense of project ownership.
• Strong project planning, organization, and execution skills.
• Ability to prioritize and manage multiple projects and resources under tight deadlines.
• Comfortable working independently and as part of a team.
• Ability to work autonomously in a fast-paced environment.
• Excellent verbal, written and presentation skills.
• Willingness to ask questions and seek help when needed.
• Ability to derive and enhance solutions from existing processes.

What our employees like most about working for Corebridge Financial Life & Retirement

• We care about your professional development. Our career progression program will provide you with the opportunity to develop your skills, strengthen your productivity and be eligible to progressively advance to positions with an increased responsibility and increased compensation. 
• Our “Giving Back” policy is at the core of our daily operations and guides our future progress. Don’t believe us? We put our money where our mouth is! Corebridge Financial will give you up to 16 hours a year paid time off to volunteer in the community.
• Our people are our most important asset therefore we provide a generous benefits plan and competitive pay.

Benefit package includes

• Paid Time Off Corebridge Financial recognizes the importance of work life balance). We offer 24 PTO days to start. YES, 24!
• 17 paid holidays per calendar year. 
• A 401(k) Retirement Plan which will be HARD TO BEAT. Our 401K - $1 for $1 match up to 6% with immediate vesting, plus Corebridge Financial automatically contributes an additional 3% into your 401K regardless of if you enroll or not.

For positions based in Woodland Hills, CA, and Jersey City, NJ the base salary range is $73,900-$97,000 and the position is eligible for a bonus in accordance with the terms of the applicable incentive plan. In addition, we're proud to offer a range of competitive benefits, a summary of which can be viewed here: Benefits Overview.

We are an Equal Opportunity Employer

Corebridge Financial, Inc., its subsidiaries and affiliates are committed to be an Equal Opportunity Employer and its policies and procedures reflect this commitment. We provide equal opportunity to all qualified individuals regardless of race, color, religion, age, gender, gender expression, national origin, veteran status, disability or any other legally protected categories such as sexual orientation. At Corebridge Financial, we believe that diversity and inclusion are critical to our future and our mission – creating a foundation for a creative workplace that leads to innovation, growth, and profitability. Through a wide variety of programs and initiatives, we invest in each employee, seeking to ensure that our people are not only respected as individuals, but also truly valued for their unique perspectives.

To learn more please visit: www.corebridgefinancial.com

Corebridge Financial is committed to working with and providing reasonable accommodations to job applicants and employees with physical or mental disabilities. If you believe you need a reasonable accommodation in order to search for a job opening or to complete any part of the application or hiring process, please send an email to [email protected]. Reasonable accommodations will be determined on a case-by-case basis.

We consider qualified applicants with criminal histories, consistent with applicable law.

Functional Area:

SM - Sales & Marketing

Estimated Travel Percentage (%): No Travel

Relocation Provided: No

American General Life Insurance Company