Salesforce Marketing Cloud Developer

Position Overview:

ShyftLabs is seeking a talented Salesforce Marketing Cloud Developer for our (Gurgaon/Noida) location, where you'll collaborate with cross-functional teams to implement efficient solutions

Responsibilities:

The candidate should not just be an order taker but will proactively offer 

assistance

Quickly and accurately build, edit, and test templates and emails in Salesforce 

Marketing Cloud Email Studio (formerly ExactTarget)

Frequently code and modify AMPscript

Metrics tracking and reporting on individual emails and campaigns

Hand code HTML and CSS (i.e., does not rely solely on a WYSIWYG interface to 

code)

Create Journey Builder forms and Web Studio Cloud Pages

Work closely with the email team, external departments, and third-party vendors 

with program, project, and task management

Creation and modification of global and local content blocks

Data extensions: define requirements, formatting, uploads, and troubleshooting

Create conditional logic

Qualifications:

At a very minimum, Marketing Cloud engineers/architects should have following certifications:

Marketing Cloud Email Specialist

Marketing Cloud Consultant

and it would be preferred for Marketing Cloud architects also have: 

Marketing Cloud Developer

Marketing Cloud Administrator

The ideal candidate will have three or more years of hands-on experience with 

Salesforce Marketing Cloud Email Studio (formerly ExactTarget), Journey Builder, 

Mobile connect for push and SMS, Einstien, AMPscript coding, and hand-coding 

HTML and CSS without relying on a WYSIWYG editor

The ideal candidate will also have exacting attention to detail, is a self-starter 

who can work independently and as part of a team, can follow instructions 

without skimming or skipping steps, can work under tight deadlines, and isn't 

afraid to ask for help when needed

3+ years email marketing experience as a primary focus using the Salesforce 

Marketing Cloud platform

3+ years coding AMPscript

Must have a core understanding of how metrics are derived and how they relate 

to and impact performance

Must be able to code without using a WYSIWYG interface

Knowledge of email A/B testing, personalization, and customization

Knowledge of email best practices and optimization

Ability to use Adobe Creative Suite Photoshop to modify images

Thorough understanding of data extensions, subscriber imports, and group 

creation based on data filters

Beginner knowledge of SQL

Experience with Salesforce CRM report creation

Knowledge of the Jira project management software

Microsoft Excel data manipulation (vLookups)

Knowledge of Americans with Disabilities Act (ADA) guidelines

Ability to work autonomously in a fast-paced environment with frequent last-

minute changes

Superior communication skills

Can instantaneously adapt to changing priorities.

We are proud to offer a competitive salary alongside a strong healthcare insurance and benefits package. We pride ourselves on the growth of our employees, offering extensive learning and development resources.