Salesforce Marketing Cloud Developer
Position Overview:
ShyftLabs is seeking a talented Salesforce Marketing Cloud Developer for our (Gurgaon/Noida) location, where you'll collaborate with cross-functional teams to implement efficient solutions
Responsibilities:
The candidate should not just be an order taker but will proactively offer
assistance
Quickly and accurately build, edit, and test templates and emails in Salesforce
Marketing Cloud Email Studio (formerly ExactTarget)
Frequently code and modify AMPscript
Metrics tracking and reporting on individual emails and campaigns
Hand code HTML and CSS (i.e., does not rely solely on a WYSIWYG interface to
code)
Create Journey Builder forms and Web Studio Cloud Pages
Work closely with the email team, external departments, and third-party vendors
with program, project, and task management
Creation and modification of global and local content blocks
Data extensions: define requirements, formatting, uploads, and troubleshooting
Create conditional logic
Qualifications:
At a very minimum, Marketing Cloud engineers/architects should have following certifications:
Marketing Cloud Email Specialist
Marketing Cloud Consultant
and it would be preferred for Marketing Cloud architects also have:
Marketing Cloud Developer
Marketing Cloud Administrator
The ideal candidate will have three or more years of hands-on experience with
Salesforce Marketing Cloud Email Studio (formerly ExactTarget), Journey Builder,
Mobile connect for push and SMS, Einstien, AMPscript coding, and hand-coding
HTML and CSS without relying on a WYSIWYG editor
The ideal candidate will also have exacting attention to detail, is a self-starter
who can work independently and as part of a team, can follow instructions
without skimming or skipping steps, can work under tight deadlines, and isn't
afraid to ask for help when needed
3+ years email marketing experience as a primary focus using the Salesforce
Marketing Cloud platform
3+ years coding AMPscript
Must have a core understanding of how metrics are derived and how they relate
to and impact performance
Must be able to code without using a WYSIWYG interface
Knowledge of email A/B testing, personalization, and customization
Knowledge of email best practices and optimization
Ability to use Adobe Creative Suite Photoshop to modify images
Thorough understanding of data extensions, subscriber imports, and group
creation based on data filters
Beginner knowledge of SQL
Experience with Salesforce CRM report creation
Knowledge of the Jira project management software
Microsoft Excel data manipulation (vLookups)
Knowledge of Americans with Disabilities Act (ADA) guidelines
Ability to work autonomously in a fast-paced environment with frequent last-
minute changes
Superior communication skills
Can instantaneously adapt to changing priorities.
We are proud to offer a competitive salary alongside a strong healthcare insurance and benefits package. We pride ourselves on the growth of our employees, offering extensive learning and development resources.