Salesforce Applications Manager

Posted 3 Days Ago
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Coppell, TX, USA
In-Office
146K-195K Annually
Expert/Leader
Consumer Web • Transportation • Travel
The Role
Leads Agile teams responsible for designing, developing, delivering, and supporting enterprise Salesforce Sales Cloud solutions. Oversees lead lifecycle management, sales workflows, automation, integrations, security, data modeling, DevOps, release governance, production support, incident resolution, reliability, and continuous improvement. Partners with business and technology stakeholders on prioritization and the Salesforce roadmap, while mentoring technical staff and communicating platform health, risks, and delivery progress to executives.
Summary Generated by Built In
Salesforce Applications Manager

The Role

We are seeking a hands-on, technically strong Salesforce Application Manager to lead multiple Agile teams responsible for the design, development, delivery, and production support of Salesforce Sales Cloud capabilities.

This is a high-impact leadership role supporting business-critical sales processes. You will oversee Salesforce solutions for lead capture, lead distribution, sales-agent workflows, customer engagement, opportunity management, reporting, and conversion.

You will be accountable for both delivery and operational excellence—ensuring that Salesforce remains reliable, scalable, secure, and continuously aligned with the needs of our sales teams and customers.

What You’ll Do

  • Lead Agile teams—including Salesforce developers, administrators, DevOps engineers, architects, and other technology professionals—to deliver scalable Sales Cloud solutions.
  • Oversee Salesforce capabilities supporting the complete lead lifecycle, including lead capture, qualification, assignment, intelligent routing, follow-up, nurturing, conversion, and performance measurement.
  • Improve sales-agent productivity through guided workflows, automation, customer insights, activity management, alerts, and next-best-action recommendations.
  • Establish strong technical standards and ensure Salesforce best practices are followed across Apex, Lightning Web Components, Flow, integrations, data modeling, security, and platform configuration.
  • Partner closely with Sales, Product, Marketing, Operations, Architecture, and other technology teams to prioritize business needs and shape the Salesforce product roadmap.
  • Lead enterprise integrations connecting Salesforce with policy, customer, marketing, telephony, data, and analytics platforms.
  • Ensure the accuracy, availability, and timely distribution of sales leads so agents can respond quickly and maximize conversion opportunities.
  • Own production support for business-critical Sales Cloud applications, including incident management, service restoration, root-cause analysis, corrective actions, and proactive system monitoring.
  • Drive DevOps maturity, release governance, automated testing, code reviews, design reviews, and continuous integration and deployment practices.
  • Establish measurable engineering and operational standards for system reliability, release quality, defect reduction, technical-debt remediation, and delivery performance.
  • Mentor team members, strengthen Salesforce technical capabilities, and foster a culture of ownership, accountability, collaboration, and continuous improvement.
  • Communicate platform health, delivery progress, risks, incidents, and strategic priorities clearly to business stakeholders and senior and executive leadership.

What You’ll Bring

  • 10+ years of experience leading and managing high-performing application engineering teams in enterprise environments.
  • Strong hands-on experience with Salesforce Sales Cloud, including lead management, lead assignment and routing, opportunity management, activity tracking, workflow automation, and sales reporting.
  • Proven Salesforce development experience with Apex, Lightning Web Components, Flow, integrations, APIs, security, and data modeling.
  • Experience designing and supporting complex, high-volume lead-management solutions used by sales or contact-center organizations.
  • Strong understanding of Salesforce sharing, access controls, profiles, permission sets, roles, queues, assignment rules, and enterprise security standards.
  • Demonstrated success managing business-critical production applications and resolving incidents that affect sales operations, customer experience, or revenue.
  • Experience integrating Salesforce with enterprise customer, policy, marketing, telephony, data, and analytics platforms.
  • Strong understanding of DevOps, CI/CD pipelines, source control, automated testing, release management, and Salesforce deployment governance.
  • Ability to balance business delivery, system stability, development velocity, security, scalability, and code quality.
  • Strong communication and stakeholder-management skills, with the ability to translate technical issues into clear business impacts and recommendations.

Preferred Qualifications

  • Salesforce certifications such as:
    • Salesforce Certified Platform Developer I or II
    • Salesforce Certified Sales Cloud Consultant
    • Salesforce Certified Platform App Builder
    • Salesforce Certified Administrator
    • Salesforce Certified Application Architect
  • Experience supporting insurance, membership, financial services, sales, or contact-center business processes.
  • Experience with Salesforce Omni-Channel, digital engagement, intelligent lead routing, territory management, forecasting, dashboards, and sales-performance analytics.
  • Familiarity with enterprise integration platforms, middleware, master-data management, policy-administration systems, and telephony or contact-center platforms.
  • Experience with Salesforce Agentforce, Einstein AI, predictive lead scoring, next-best action, or AI-assisted selling.
  • Experience building or integrating intelligent agents and automation into lead-management and sales workflows.
  • Exposure to AI/ML-driven decision-making, customer insights, workflow automation, and orchestration within CRM ecosystems.

What Sets You Apart

  • A strong understanding of how technology can improve lead response time, sales-agent productivity, conversion, and customer experience.
  • Proven ability to lead teams through complex production incidents while maintaining clear communication and accountability.
  • Strong executive presence, with the ability to influence technical, business, and senior leadership stakeholders.
  • A hands-on leadership style that combines technical depth with strategic thinking and measurable business outcomes.
  • A passion for building reliable, scalable, and intelligent Salesforce solutions that help AAA serve its members and grow its business.

The starting pay range for this position is:

$145,900.00 - $194,600.00

Additionally, for full time positions, you will be eligible to participate in our incentive program based upon the achievement of organization, team and personal performance.

.

Remarkable benefits:
•    Health coverage for medical, dental, vision

•    401(K) saving plans with company match AND Pension    

•    Tuition assistance

•    Floating holidays and PTO for community volunteer programs

•    Paid parental leave

•    Wellness programs

•    Employee discounts (membership, insurance,

travel, entertainment, services and more!)

Auto Club Enterprises is the largest club within the national AAA federation. We have nearly 17,000 employees in 24 states helping more than 18 million members. The strength of our organization is our employees. Bringing together and supporting different cultures, backgrounds, personalities, and strengths creates a team capable of delivering legendary, lifetime service to our members. When we embrace our diversity – we win. All of Us! With our national brand recognition, long-standing reputation since 1900, and constantly growing membership, we are seeking career-minded, service-driven professionals to join our team.

“Through dedicated employees we proudly deliver legendary service and beneficial products that provide members peace of mind and value.”

AAA is an Equal Opportunity Employer

Our organization participates in E-Verify

The Automobile Club of Southern California will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable federal, state, and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance (FCIHO), the Unincorporated Los Angeles County (ULAC) regulation, and the California Fair Chance Act (CFCA). 

Skills Required

  • 10+ years leading and managing high-performing application engineering teams in enterprise environments
  • Strong hands-on experience with Salesforce Sales Cloud, including lead management, routing, opportunity management, activity tracking, workflow automation, and sales reporting
  • Salesforce development experience with Apex, Lightning Web Components, Flow, integrations, APIs, security, and data modeling
  • Experience designing and supporting complex, high-volume lead-management solutions for sales or contact-center organizations
  • Strong understanding of Salesforce sharing, access controls, profiles, permission sets, roles, queues, assignment rules, and enterprise security standards
  • Experience managing business-critical production applications and resolving incidents affecting sales operations, customer experience, or revenue
  • Experience integrating Salesforce with customer, policy, marketing, telephony, data, and analytics platforms
  • Strong understanding of DevOps, CI/CD pipelines, source control, automated testing, release management, and Salesforce deployment governance
  • Ability to balance business delivery, system stability, development velocity, security, scalability, and code quality
  • Strong communication and stakeholder-management skills, including translating technical issues into business impacts and recommendations
  • Salesforce Certified Platform Developer I or II certification
  • Salesforce Certified Sales Cloud Consultant certification
  • Salesforce Certified Platform App Builder certification
  • Salesforce Certified Administrator certification
  • Salesforce Certified Application Architect certification
  • Experience supporting insurance, membership, financial services, sales, or contact-center business processes
  • Experience with Salesforce Omni-Channel, digital engagement, intelligent lead routing, territory management, forecasting, dashboards, and sales-performance analytics
  • Familiarity with enterprise integration platforms, middleware, master-data management, policy-administration systems, and telephony or contact-center platforms
  • Experience with Salesforce Agentforce, Einstein AI, predictive lead scoring, next-best action, or AI-assisted selling
  • Experience building or integrating intelligent agents and automation into lead-management and sales workflows
  • Exposure to AI/ML-driven decision-making, customer insights, workflow automation, and orchestration within CRM ecosystems

AAA Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about AAA and has not been reviewed or approved by AAA.

  • Pay Growth & Progression Annual raises and bonuses are typically provided, signaling structured pay progression. Performance-based opportunities can add to earnings when goals are met.
  • Retirement Support A 401(k) match and an additional employer contribution are part of the package. This strengthens long‑term financial value beyond base pay.
  • Leave & Time Off Breadth Paid time off and paid holidays are provided, with generous PTO in the first year for certain roles. This breadth supports work‑life balance and recovery time.

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The Company
HQ: Dearborn, MI
13,858 Employees
Year Founded: 1902

What We Do

Proud to serve our 64+ million members, help travelers see the world and drive real change to improve road safety. Disclaimer: http://bit.ly/1xDRY2k

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