Salesforce Alliances Lead

Reposted 12 Days Ago
Be an Early Applicant
2 Locations
In-Office
Expert/Leader
Artificial Intelligence • Cloud • Information Technology • Analytics • Business Intelligence • Consulting • App development
Award-winning, US-headquartered partner driving cloud, integration, and AI-led transformation with 2,000+ employees.
The Role
The Salesforce Alliances Lead will design and execute demand generation programs, collaborate with teams, drive new logo acquisition, and lead marketing activities within the Salesforce ecosystem to influence revenue and manage joint pipelines.
Summary Generated by Built In
Salesforce Alliances Lead1Pipeline & Demand Generation

Partner-Driven Pipeline
Design and execute joint demand generation programs with Salesforce and ISV partners, driving inbound and outbound pipeline aligned to business targets.

Field & ABM Alignment
Collaborate with Salesforce AEs, Partner Managers, and US regional teams to co-create ABM campaigns, events, and account-focused programs.

Net New & Expansion Support
Partner with Sales and Delivery to drive new logo acquisition and growth within existing accounts.

Alliance & Ecosystem Marketing

Ecosystem Positioning
Build Jade’s brand within the Salesforce ecosystem through AppExchange presence, co-branded content, and thought leadership.

Events & Programs
Lead Salesforce-aligned events (e.g., Dreamforce, webinars, roundtables) with clear pipeline and ROI ownership.

ISV GTM Programs
Develop joint GTM campaigns with ISV partners focused on industry solutions and demand generation.

Strategic Execution

Channel Orchestration
Align Salesforce field teams, ISVs, and internal stakeholders with clear campaign ownership, lead flow, and attribution.

Whitespace & Regional Focus
Identify opportunities across industries, geographies, and Salesforce clouds; execute targeted campaigns in priority US regions.

Scalable Playbooks
Codify and replicate successful partner campaigns and co-sell motions.

Revenue Influence

Pipeline Accountability
Own partner-influenced pipeline and marketing contribution to revenue, maintaining strong coverage through continuous campaigns.

Joint Planning
Execute aligned marketing plans with Salesforce stakeholders, including target accounts and pipeline goals.

Pipeline Acceleration
Leverage partners, events, and campaigns to address pipeline gaps and maintain momentum.

Key Performance Indicators
  • Partner-influenced pipeline (Salesforce + ISV ecosystem)

  • Marketing-sourced and influenced revenue

  • Campaign conversion (MQL → SQL → Pipeline)

  • Inbound and outbound partner-driven pipeline

  • Event ROI (including Dreamforce and field programs)

  • Ecosystem visibility (AppExchange, co-marketing)

  • Whitespace pipeline growth

Experience & Qualifications

Experience

  • 10–15+ years in alliances, partner marketing, or ecosystem roles within an SI / IT services organization

  • 5+ years managing Salesforce alliances for North America

  • Proven track record of driving partner-influenced pipeline and co-sell success

  • Experience with Salesforce field engagement, ISV partnerships, and joint GTM campaigns

  • Exposure to Salesforce ecosystem programs and events (e.g., Dreamforce)

  • Experience working in offshore/onshore models supporting US stakeholders

Qualifications

  • Bachelor’s degree required; MBA preferred

  • Strong understanding of the Salesforce ecosystem and partner programs

  • Knowledge of marketing metrics and pipeline attribution

  • Ability to operate at both strategic and execution levels

  • Strong stakeholder management and cross-geo communication skills

  • Data-driven mindset with experience in CRM and marketing tools

Skills Required

  • 10 - 15+ years in alliances, partner marketing, or ecosystem roles within an SI / IT services organization
  • 5+ years managing Salesforce alliances for North America
  • Bachelor's degree
  • Strong understanding of the Salesforce ecosystem
  • Knowledge of marketing metrics and pipeline attribution

Jade Global Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Jade Global and has not been reviewed or approved by Jade Global.

  • Healthcare Strength Core medical, dental, and vision coverage appears established with mainstream U.S. carriers, forming a solid baseline of healthcare support. EAPs and tax‑advantaged accounts (FSAs/HSAs) are also cited, indicating options beyond basic insurance.
  • Retirement Support A 401(k) program with employer match is consistently referenced as part of the package. Availability of traditional and Roth options is noted, supporting long‑term savings flexibility.
  • Parental & Family Support Parental leave is referenced, and family‑oriented offerings such as backup childcare are highlighted in company materials. These elements can enhance the overall family support experience even when cash pay is not top‑tier.

Jade Global Insights

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The Company
HQ: San Jose, California
2,000 Employees
Year Founded: 2003

What We Do

A Trusted Partner for Every Digital Enterprise Bringing Value. Jade Global is a global IT consulting company with two decades of industry experience that helps the world’s leading businesses and organizations build their digital core, optimize their operations, and accelerate revenue growth. We are headquartered in San Jose, California; Jade Global operates with offices in 13 locations across North America, the UK, and Asia. Renowned as a trusted "partner of choice" for businesses in Healthcare & Life Sciences, Hi-tech, Retail, Manufacturing, and Financial Industries, Jade Global has innovated 30+ industry-specific solutions. Whether your focus is harnessing or expanding Gen-AI, AI, and digital capabilities, transforming operating models, or accelerating insightful decision-making, we’re here to help you gain and maintain a competitive edge with efficient, sustainable models. At Jade Global, it’s all about outcomes—your outcomes—and delivering the results you desire, tailored to your unique requirements

Why Work With Us

We are Great Place to Work Certified company and Jade focus on people first approach.

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