Yahoo is a global media and tech company that connects people to their passions. We reach nearly 900M people around the world, bringing them closer to what they love-from finance and sports, to shopping, gaming and news-with the trusted products, content and tech that fuel their day. For partners, we provide a full-stack platform for businesses to amplify growth and drive more meaningful connections across advertising, search and media.
Yahoo is a global media and tech company that connects people to their passions. We reach nearly 900M people around the world, bringing them closer to what they love-from finance and sports, to shopping, gaming and news-with the trusted products, content and tech that fuel their day. For partners, we provide a full-stack platform for businesses to amplify growth and drive more meaningful connections across advertising, search and media.
Account Strategist Lead
About the Company:
At Yahoo, we connect people to their passions. We help people stay informed and entertained, communicate and transact while creating new ways for advertisers and partners to connect. From XR experiences to advertising and content technology, Yahoo provides a full-stack platform for businesses to amplify growth and drive more meaningful connections across advertising, search, and media.
The Account Strategy team is an integral part of the Client Services organization. We develop, grow and optimize Programmatic Display, Native Ads, Video, and Mobile campaigns across our house of brands, helping advertisers meet and exceed performance goals.
A Lot About You:
The Account Strategists are the specialists on our industry-leading ad platforms. As an Account Strategist, you'll be partnering closely with your Sales and Operations team, contributing from pre-sale through campaign set-up and optimization on a set of premium advertiser accounts you own together.
You will work independently to help identify performance opportunities that help foster long-term success for your clients. This can include proactively recommending optimizations based on performance data, testing effective creative, analyzing marketplace insights, targeting the right audiences and supply sources, and optimizing bids and adjusting budgets - all to improve our advertisers' success. As a key partner in planning and implementing digital marketing campaigns, you'll engage directly with advertisers at all levels of their organization, which can include daily interaction as well as the preparation and delivery of monthly and quarterly executive presentations.
Your Day:

• Work closely with your internal partner team to provide outstanding service for your set of Yahoo's premier clients.
• Identify and prioritize vital account services and proactive optimization recommendations for the improvement of your assigned accounts.
• Evaluate and analyze performance using analytics tools to diagnose potential issues and identify improvement opportunities to foster long-term client success and grow revenue.
• Be a specialist on Yahoo Audiences, Video, Native Ads and Mobile Ads optimization opportunities and be able to communicate these to our advertisers.
• Implement creative ways to build and nurture client relationships, consult on strategy, share performance-enhancing suggestions, and promote our Yahoo products.

Qualifications:

• BA degree in Marketing, Advertising or a related field, or comparable proven experience.
• Ability to creatively solve problems and uncover opportunities through the use of data, analytics, and critical thinking.
• Excellent verbal and written communication skills.
• Demonstrated success working in a cross-functional environment, building consensus with others and leading change amongst peers and senior management.
• Strong Google Suite and Excel Skills.

Preferred Qualifications:

• Deep understanding of digital marketing strategies, campaign development and management, and a dedication to stay current on industry trends.
• 3+ years of demonstrated experience providing strategic marketing advice either within a blue-chip company or as part of an agency.
• Ability to write copy in a way that translates client marketing objectives into highly effective ads.
• Experience servicing and/or consulting in a vendor/client relationship.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, perform essential job functions, and receive other benefits and privileges of employment. Please contact us to request an accommodation.
Yahoo is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category. Yahoo is dedicated to providing an accessible environment for all candidates during the application process and for employees during their employment. If you need accessibility assistance and/or a reasonable accommodation due to a disability, please submit a request via the Accommodation Request Form ( www.yahooinc.com/careers/contact-us.html ) or call 408-336-1409. Requests and calls received for non-disability related issues, such as following up on an application, will not receive a response.
At Yahoo, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion ( www.yahooinc.com/diversity/ ) page to learn more.
US Only: Please be aware that Yahoo requires all employees entering a U.S. Yahoo office and/or attending a company event (including client events) are required to be vaccinated for COVID-19. This position will require the successful candidate to obtain and show proof of a vaccination to enter a U.S. Yahoo office and/or attending a company event (including client events). Yahoo is an equal opportunity employer, and will provide reasonable accommodation to those individuals who are unable to be vaccinated consistent with federal, state, and local law.
If hired for this position in Colorado, the compensation range for this position is between $0.00 - $0.00. The compensation may vary depending on your location, skills and experience. The compensation package may also include additional incentive compensation opportunities in the form of discretionary annual bonus or commissions, plus equity incentives. Yahoo provides industry-leading benefits including healthcare, retirement, company holidays, vacation, sick time, parental leave and an employee assistance program. This information is provided per the Colorado Equal Pay Act.
Currently work for Yahoo? Please apply on our internal career site.