Team Leader
Because you don’t just succeed – you exceed. Retail our way.
A people-first culture. Inclusive spaces. Expanding teams, capabilities, and ambitions. And thanks to our incredible size and scale, more growth opportunities for you and more amazing experiences for our customers. As a Team Leader at Primark, progress is yours to own at the forefront of expanding this fashion revolution in the United States.
Our strong values run through everything we do. We’re caring, dynamic and we succeed together. There’s real accountability and ownership here as you shape your team’s development and encourage a fast, efficient, enjoyable customer experience. If you thrive outside your comfort zone, apply to join us as an in-store Team Leader.
What You’ll Do
As a Team Leader, you will drive sales and deliver an outstanding customer experience by leading, motivating, and developing your team of colleagues. You will collaborate closely with the management team to support the daily running of the store, uphold excellent operational standards, and create a high performing and engaged colleague experience.
You will provide clear direction, daily coaching, and in-the-moment feedback to ensure colleagues understand expectations, deliver great service, and maintain strong store standards. With a consistent focus on size availability, stock fill, and merchandising execution, you will help maximize sales while creating a fast, friendly, and efficient shopping experience for customers.
Daily, you will collaborate with managers across the store to support colleague performance, manage operational priorities, and contribute to a positive, inclusive, and high-engagement culture. Here is how it looks in action:
• Maintain strong stock levels and size availability to maximize sales and meet customer expectations.
• Deliver excellent store standards by ensuring the sales floor is well-presented, merchandised, and fully replenished.
• Allocate daily tasks and support schedules so colleagues are productive, engaged, and focused on the right priorities.
• Oversee key customer areas and ensure a fast, friendly, and efficient shopping experience.
• Support day-to-day store operations, including opening, closing, and store duty management when needed.
• Review customer service feedback, handle customer issues professionally, and escalate when appropriate.
• Coach, motivate, and support colleagues through effective communication, recognition, onboarding, and ongoing development.
• Ensure pricing, signage, markdowns, stockroom organization, and safety checks are completed accurately and in line with operational standards.
What You’ll Get
People are at the heart of what we do here, so it’s essential we provide you with the right environment to perform at your very best. We’re committed to your success and will provide you with a robust onboarding period. Here, you’ll be empowered to succeed. As we rapidly expand across the globe, we’ll give you the tools that you need to excel. We’ll also offer you competitive benefits and work life balance – we know your life outside of the store is important.
Additional InformationWhat You’ll Bring
As a Team Leader, you will report into the Department Manager & support the store by leading and developing a team of Sales Associates. Here is what you will bring to the role:
• The ability to lead, motivate, and manage a team effectively, fostering a positive and supportive working environment.
• Strong customer service skills with the ability to deliver a great shopping experience and resolve issues confidently.
• Good organizational and time management skills, with the ability to prioritize and manage multiple tasks.
• The ability to think on your feet, solve problems, and adapt to changing store needs or customer demands.
• Clear and effective communication skills for interacting with customers, colleagues, and management.
• Confidence using retail technologies, including cash registers, self-checkouts, tablets, and handheld POS devices.
• Position holder must be able to communicate effectively and efficiently, orally and in writing, with managers, supervisors, and hourly colleagues in English to provide instruction, coaching, corrective action, safety instructions and lead teams as a manager daily and in emergencies. Position holder must also be able to provide amazing customer service in English, which includes being able to orally communicate with customers in English and monitor the performance of English-speaking colleagues whose job duties require communication with customers.
Excited? Good. Because it’s energizing to put your skills to work, in a growing global business committed to helping people express themselves – and feel a sense of belonging. Apply to be part of Primark’s future, today… and enjoy career growth, our way.
The pay range for this role is: $25.00-$27.00
This is a good faith estimate of the minimum and maximum we would pay for this role at the time of this posting. The base pay rate offered will account for internal equity and may vary depending on the candidate’s geographic region of work, job-related knowledge, skills, and experience, among other factors.
Primark is an equal opportunity employer. Primark does not discriminate against applicants or employees on the basis of race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, genetic information, or any other characteristic protected by law. Primark is committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment. To request reasonable accommodation to participate in the job application or interview process, please email [email protected] with your request. This email is not for general employment inquiries or correspondence. We will only respond to those requests that are related to accessibility of the online application system due to a disability.
Our fashion isn’t one-size-fits-all and neither is our culture. Primark promotes equal employment opportunity, we strive to create an inclusive workplace where people can be themselves, access opportunities and thrive together. Excited? Good. There’s real accountability and ownership here as you shape your store, team’s futures, and steer sales. It’s energizing to put your skills to work, in a growing local and global business committed to helping people express themselves- and feel a sense of belonging. Because you thrive outside your comfort zone. Apply today to start your Primark journey!
Primark is an equal opportunity employer. Primark does not discriminate against applicants or employees on the basis of race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, genetic information, or any other characteristic protected by law. Primark is committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment. To request reasonable accommodation to participate in the job application or interview process, please email [email protected] with your request. This email is not for general employment inquiries or correspondence. We will only respond to those requests that are related to accessibility of the online application system due to a disability.
Skills Required
- Ability to lead, motivate, and manage a team effectively
- Strong customer service skills and ability to resolve customer issues
- Good organizational and time management skills; prioritize multiple tasks
- Ability to think on your feet, solve problems, and adapt to changing needs
- Clear and effective oral and written communication in English for coaching and customer service
- Confidence using retail technologies (cash registers, self-checkouts, tablets, handheld POS)
- Support day-to-day store operations including opening, closing, and duty management
- Maintain merchandising, pricing, markdowns, stockroom organization, and safety checks per standards
Primark Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Primark and has not been reviewed or approved by Primark.
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Fair & Transparent Compensation — Pay is often characterized as fair or good compared to similar retail roles, and overtime availability can improve take-home earnings. Recent UK minimum-rate increases and the removal of age-related pay tiers reinforce a sense of improving pay fairness.
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Leave & Time Off Breadth — Paid time off stands out as comparatively strong for retail, with full-time roles described as having notably generous PTO alongside sick time and paid holidays. This breadth can increase the overall value of the compensation package beyond hourly wages.
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Parental & Family Support — Enhanced maternity, paternity, adoption, and surrogacy payments are positioned as meaningful additions to the rewards package. Ongoing colleague discounts and family-oriented support contribute to a more rounded benefits offering.
Primark Insights
What We Do
Primark is an international fashion retailer employing more than 80,000 colleagues across 17 countries in Europe and the US. Founded in Ireland in 1969 under the Penneys brand, Primark aims to provide affordable choices for everyone, from great quality everyday essentials to stand-out style across women’s, men’s and kids, as well as beauty, homeware and accessories. With a focus on creating great retail experiences, Primark has over 440 stores globally and continues to expand with the aim of reaching 530 stores by the end of 2026. Primark is working to make more sustainable fashion affordable for everyone through its Primark Cares strategy, a multi-year programme that focuses on giving clothing a longer life, protecting life on the planet and supporting the livelihoods of the people who make Primark clothes. As part of this, Primark unveiled nine commitments it is working to achieve by 2030. These commitments include making all of its clothes from recycled or more sustainably sourced materials by 2030, halving carbon emissions across its value chain and pursuing a living wage for workers in its supply chain.







