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This Position reports to:
Sales Director – North & South IndiaYour role and responsibilities:
In this role, you will be responsible for increasing sales of B&R’s next generation technology, machine connectivity, automation & edge, high end motion system & technology software solutions in the southern region/market. The role demands a mix of sales acumen, technical understanding, and customer engagement.
The work model for the role is: #LI_Onsite
This role is contributing to the Automation Division-B&R in Faridabad, India.
You will be mainly accountable for:
Meeting customers and partners regularly to generate enquiries and build a solid pipeline in machine automation solutions across the north region/market.
Analyzing customer requirements and market trends to create and present techno-commercial offers for motion systems, robotics, drives, connectivity, and software solutions. •
Handling negotiations, closing deals, and managing key accounts to ensure long-term partnerships and customer satisfaction.
Coordinating with internal teams to ensure smooth project execution and seamless customer engagement.
Acting as a brand ambassador and consultant to promote advanced automation, advanced technologies, and future-ready solutions.
Participating in exhibitions, seminars, and product demos to showcase knowledge in industrial automation and increase brand visibility.
Creating accurate forecasts using CRM tools to enable data-driven decision-making, business growth, and after-sales engagement.
Qualifications for the role:
3–8 years of sales experience in the automation industry (machine automation, motion/controls, robotics, drives, motors).
Bachelor’s degree in Engineering (Electronics, Electricals, EEC, Instrumentation, or similar disciplines).
Demonstrated experience in industrial automation with practical application development experience.
Solid background in solution selling and managing complex technical sales cycles, with preference for multinational company exposure.
Effective communication and negotiation skills — both verbal and written — to engage diverse stakeholders.
High professionalism and integrity in customer interactions, with a consultative approach to building long-term partnerships.
Fluency in English and with knowledge of at least one regional language preferred.
More about us:
B&R Industrial Automation is a manufacturer of automation technology and ABB's global center for machine and factory automation. B&R was founded in 1979 by Erwin Bernecker and Josef Rainer and has its headquarters in Eggelsberg, Upper Austria. Today, B&R is a leading global solution provider for automating machines and factories and is responsible for machine automation in ABB's Robotics & Discrete Automation division.
Building a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. We welcome people from all backgrounds and experiences.
Ready to make an impact? Apply today or visit www.abb.com to learn more about the impact of our solutions across the globe.
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Skills Required
- 3-8 years of sales experience in the automation industry
- Bachelor's degree in Engineering (Electronics, Electricals, EEC, Instrumentation)
- Experience in managing complex technical sales cycles
- Effective communication and negotiation skills
- Fluency in English and knowledge of at least one regional language
ABB Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about ABB and has not been reviewed or approved by ABB.
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Healthcare Strength — Healthcare coverage is described as comprehensive, with medical, dental, vision, mental health support, and disability and life insurance included. Immediate eligibility in some roles reinforces the sense of dependable core coverage.
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Leave & Time Off Breadth — Time-off offerings are described as broad, including paid holidays, sick days, volunteer time, sabbaticals, and, in some cases, 25 days of PTO. Flexible scheduling and remote-work options add to perceived time-off and flexibility value.
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Retirement Support — Retirement benefits are positioned as robust, including a 401(k) with company contributions or matching and, in some cases, profit sharing or pension savings. Stock purchase/share acquisition programs complement longer-term savings options.
ABB Insights
What We Do
ABB is a leading global technology company that energizes the transformation of society and industry to achieve a more productive, sustainable future. By connecting software to its electrification, robotics, automation and motion portfolio, ABB pushes the boundaries of technology to drive performance to new levels. With a history of excellence stretching back more than 130 years, ABB’s success is driven by about 110,000 talented employees in over 100 countries. www.abb.com
