Key Outputs
• Lead a regional sales operation.
• Maintaining sustainable customer relationships.
• Manage and report on all key sales deliverables, including all KPIs.
• Ensure all relevant policies procedures, and guidelines e.g. warranty, sales risk framework, etc are applied.
• Perform market research to ensure growth.
• Utilise appropriate processes and initiatives (CRM, Conmesa deep dive, etc.) to regularly review and report on sales operational team performance.
• Utilise appropriate processes such as succession planning, PM & L&D to develop and grow team and self.
• Liaise with all stakeholders to ensure product delivery (service, parts, rental, product support, etc)
• Periodically present progress on team performance
• Lead sales and team meetings.
• Sales funnel management.
• Customise pricing for non-standard deals.
• Build and maintain relationships with customers and team.
• Forecasting of inventory for construction and mining equipment for the region
• Optimise unit growth through high levels of participation and close rates.
• Responsible for margins, balance sheet and making sales and Pins targets.
• Manage individual and team performance.
• Coaching and mentoring of sales team
• Determining site specific machine configurations and ordering of these units
• Increase Catfin participation and market share.
• Ensure profitable rates and return is achieved.
Qualification, Experience and Competencies
• Grade 12
• Bachelor’s Degree / National Diploma or equivalent will be an added advantage.
• 8 to 10 years’ experience in the sales environment
• Minimum 5 years’ experience dealing with a principal.
• Minimum 3 years leadership experience
• Technical exposure in area of responsibility
• Sound business knowledge.
• Knowledge of competitor products.
• Knowledge of CAT product line including accessories and work tools.
• Sound business and financial acumen.
• Sound knowledge of CAT equipment and industry.
• Knowledge of Cat systems, i.e. FPC, VET, Saleslogix and other software.
• Knowledge of practical uses of equipment on site.
Minimum Required Competencies
• Analytical Thinking (L2)
• Drive, Energy and Initiative (L2)
• Verbal and written Communication (L2)
• Networking and Liaison (L3)
• Customer Responsiveness (L3)
• Influencing and Negotiation (L3)
• Business and Financial acumen (L2)
• Professional / Technical Competence(L1)
• Market insight and customer drive (L2)
• Strategic Marketing and Strategic Focus (L3)
• Practical Execution Management (Planning; Organising and Monitoring) (L2)
• Developing People (L2)
• Entrepreneurial Leadership (L2)
Skills Required
- Grade 12
- 8 to 10 years of experience in a sales environment
- Minimum 5 years of experience dealing with a principal
- Minimum 3 years of leadership experience
- Technical exposure in the area of responsibility
- Sound business knowledge
- Knowledge of competitor products
- Knowledge of CAT product line, including accessories and work tools
- Sound business and financial acumen
- Sound knowledge of CAT equipment and industry
- Knowledge of CAT systems, including FPC, VET, Saleslogix, and other software
- Knowledge of practical equipment uses on site
- Bachelor's degree or National Diploma or equivalent
What We Do
Barloworld Equipment is a leading provider of heavy machinery equipment solutions for the construction, agriculture, mining, transport and energy industries in Southern Africa. As an official Cat dealer, the company provides a wide range of earthmoving machines, genuine parts, and value-added services and support solutions, focusing on reducing downtime and operating costs for its clients.









