The Role
Greet and assist customers, present vehicles and conduct test drives, prospect and develop new business, record leads and follow up in the CRM, schedule appointments, support customers through write-up and delivery, maintain lot and showroom appearance, introduce buyers to service department, obtain required state licensing, and mentor/train assigned sales staff with daily coaching and reporting.
Summary Generated by Built In
Dealership:L0556 Wilde East Towne Honda
What You'll Do:
- Greet customers in a prompt, friendly and professional manner.
- Provide professional product presentations to all customers.
- Offer and accompany customers on vehicle demonstration ride(s).
- Develop and prospect new business continuously.
- Gather customer contact and interest information from new or prospective customers and accurately enter in the CRM.
- Utilize the Salesperson Daily Work Plan to follow-up with prospective customers and maintain relationships with current customers ensuring their needs are met.
- Schedule customer appointments daily.
- Assist customer during write up process ensuring it is a non-confrontational experience.
- Build and maintain knowledge of product information, current sales pricing and manufacturer promotions.
- Attend and actively participate in daily sales and training meetings
- Practice skills daily including customer service and interaction, product presentation, product knowledge and phone communication.
- Maintain appearance and cleanliness of vehicle lot and showroom.
- Upon sale, present and deliver vehicle to customer following delivery process ensuring a satisfying customer experience.
- Upon sale, introduce customer to Service department following Sales 2 Service process.
- Obtain all appropriate licensing as required by state law (if applicable) following the states written policy.
- Train assigned salesperson for 60 days daily on your store’s sales process, role-play, product demonstrations and product quizzes to ensure Sales Representatives are well versed in the sales process and manufacturer product knowledge.
- Assist sales representative with daily customer contact activity using the daily work plan in CRM to make daily sales appointments and follow-up on sold and unsold customers.
- Communicate regularly with program coordinator and submit monthly meeting and activity information. Attend mentor trainings as necessary.
- Assist trainee to meet performance expectations as laid out in their job description.
What You'll Bring:
- Strong attention to detail
- Sense of urgency
- Excellent communication
- Typing – ability to type efficiently to enter accurate information into tracking system
- Mathematics – ability to solve basic math calculations.
- Basic computer skills
- Acceptable driving record and a valid driver's license in your state of residence
Skills Required
- Strong attention to detail
- Sense of urgency
- Excellent communication
- Typing ability to enter accurate information into tracking system
- Basic mathematics skills
- Basic computer skills
- Acceptable driving record
- Valid driver's license in state of residence
- Obtain all appropriate state licensing as required by law (if applicable)
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The Company
What We Do
Lithia Motors, Inc. is a nationwide automotive dealership group that provides vehicle sales, automotive repair, and financing services across hundreds of locations.








