Are you ready to join a team recognized as a Platinum Certified Canada’s Best Managed Company and one of BC’s Top Employers? As part of Wesgroup Equipment, a trusted name in the industry, Westerra Equipment has been selling, renting, and servicing equipment across British Columbia and Alberta, while providing safety training in BC to ensure effective machinery operation. We offer a wide range of equipment for industries like warehousing, milling, construction, drilling, and environmental processing. Join our team of People-Focused Problem Solvers and build a career where your contributions truly make a difference!
We are expanding our Sales team and looking for an Outside Sales Representative for our Heavy Construction division!
What’s in it for you?
- Competitive Compensation: $70,000–$120,000/year plus (base pay, including uncapped commission).
- Company vehicle and comprehensive benefits package
- Health and Lifestyle Spending Accounts
- Employee and Family Assistance Program (EFAP)
- RRSP matching
- Paid vacation (3 weeks).
What you'll do:
- Actively pursue and develop new sales opportunities across Alberta for heavy construction equipment.
- Build, maintain, and grow strong customer relationships by understanding client needs and providing tailored equipment solutions.
- Deliver product demonstrations and professional sales presentations to effectively communicate features and benefits.
- Prepare detailed proposals and quotations, negotiate contracts, and close deals to meet or exceed sales targets.
- Maintain accurate sales records, customer data, and activity reports within our CRM system.
- Collaborate with internal teams including service, parts, and product specialists to ensure exceptional customer satisfaction.
- Travel regularly within Alberta to meet customers and attend industry events.
What You’ll Bring:
- 3–5 years of B2B sales experience, preferably in heavy construction equipment.
- Proven “hunter” mentality with a track record of winning new business.
- Strong customer relationship management and negotiation skills.
- Self-motivated, results-driven, and comfortable working independently.
- Valid driver’s license and willingness to travel locally (and occasionally to the U.S.).
Working Conditions: The Sales Representative is based out of the Edmonton office and works 40 hours on average per week Monday to Friday. Regular local travel and some travel to the US will be expected.
Skills Required
- 3-5 years of B2B sales experience
- Experience in heavy construction equipment sales
- Proven hunter mentality with a track record of winning new business
- Strong customer relationship management and negotiation skills
- Self-motivated, results-driven, comfortable working independently
- Valid driver's license
- Willingness to travel within Alberta and occasionally to the U.S.
- Experience using CRM systems and maintaining accurate sales records
What We Do
Westerra Equipment is a full-service equipment dealership and a part of the Wesgroup Equipment family of brands. They provide sales, service, parts, and rentals of new and used compact and heavy machinery for the construction, forestry, agriculture, landscaping, logistics, and warehousing sectors. They carry premium brands such as Bobcat, DEVELON, and Linde, operating across multiple locations in Western Canada.
