At Fresh Start Foods you'll find qualified professionals that stand out with their experience and understand that customers are at the centre of everything we do.
We are seeking individuals:
- Who are customer centric
- Who are able to deliver on their commitments
- Who value individual excellence and collective performance
- Who care and give back - sustainable agriculture, the environment, corporate citizenship
- Who go above and beyond to provide options for our customers
- Who understand the foodservice/hospitality/retail business and bring extensive knowledge and experience
Business Development / Outside Sales Representative – Toronto Territory
For more than 30 years, Fresh Start Foods has proudly delivered a full range of fresh produce solutions to customers across Canada. As a valued member of the Gordon Food Service (GFS) family of companies, we are honored to be recognized by Forbes as one of Canada’s Best Employers in 2026.
Fresh Start Foods is hiring a Full-Time Sales Representative to drive business development and market penetration across the GTA territory. This role is designed for a "hunter" who excels at lead generation, B2B sales, and client relationship management.
Position: Permanent, Full-Time
Schedule: Monday to Friday, business hours.
Location: Territory covers GTA (Visit the Milton office once per week).
Compensation: $65,000 per year, plus uncapped sales commission, gas card, company cell phone, car allowance.
Key Responsibilities/What You Will Do
Drive Sales Growth: Proactively identify, prospect, and close new business opportunities to exceed company revenue targets in the Ottawa-Gatineau region.
Strategic Territory Management: Create and execute a robust sales strategy and business plan for your assigned accounts, ensuring alignment with regional objectives.
Market Penetration: Implement action plans to break into new markets (restaurants, institutions, etc.) and secure high-potential accounts.
Relationship Building: Establish and nurture long-term loyalty with clients, serving as a dedicated Account Manager and trusted advisor.
Cross-Functional Collaboration: Partner with internal teams (Operations, Product Development) to deliver tailored produce solutions and superior service.
Professional Representation: Be the face of Fresh Start Foods, delivering compelling pitches and presentations to key decision-makers.
Required Qualifications/Skills
Proven Sales Experience: 3+ years of success in direct selling, outside sales, or account management with a record of exceeding quotas.
Hunter Mentality: A results-driven professional with a relentless drive to secure new business and close deals.
Exceptional Negotiation Skills: Expert at navigating complex contracts and high-level negotiations with diplomacy and persuasion.
Technical Proficiency: Comfortable using Google Suite (Docs, Sheets, Slides) to track sales activity and collaborate.
Mobility: Must hold a valid Class G Driver’s License and have a reliable vehicle for travel within the territory.
Industry Knowledge: Experience in the Foodservice or Hospitality industry is highly preferred.
Fresh Start Foods offers a range of benefits, including:
Comprehensive health and dental benefits (including vision, prescription drugs, disability, and extended health coverage)
Registered Retirement Savings Plan (RRSP) Matching Program
Annual Profit Sharing Bonus
Weekly paychecks
Employee Family Assistance Program
Opportunities for career advancement
Employee Recognition Programs
Training opportunities
Annual Safety Boot Allowance Program
Full-time hours
A team-oriented work environment
This is an Existing Vacancy.
We thank all applicants for their interest, however only those selected for the next stage will be contacted. Fresh Start Foods is an equal opportunity employer who strives to provide an inclusive work environment that involves everyone and embraces the diverse talent of its people. All qualified applicants and employees will receive consideration for employment, or in terms or conditions of employment, without regard to any enumerated or analogous grounds of discrimination, including race, religious beliefs, colour, gender, gender identity, gender expression, physical disability, mental disability, age, ancestry, place of origin, marital status, source of income, family status, sexual orientation or status as a qualified individual with disability.
If you require reasonable accommodation for any part of the application or hiring process due to a disability, please submit your request to:
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Use the words “Accommodation Request” in your subject line.
Skills Required
- 3+ years of successful direct selling, outside sales, or account management experience with a record of exceeding quotas
- Results-driven hunter mentality with demonstrated ability to secure new business and close deals
- Exceptional negotiation skills, including complex contracts and high-level negotiations
- Proficiency with Google Suite, including Docs, Sheets, and Slides
- Valid Class G Driver's License
- Reliable vehicle for travel within the assigned territory
- Foodservice or hospitality industry experience
What We Do
Fresh Start Foods continues to be the leading value added and fresh produce supplier in Canada. Building on 25 years of growth and success, we understand the importance of satisfying the essential stakeholders in your business. We ensure that high quality and value is delivered from field to table. We understand the critical nature of fresh produce to your offering and work diligently to ensure you are able to exceed your customers expectations. With several well positioned locations in both Eastern and Western Canada, we are truly national and well positioned to deliver the freshest product possible. Fresh Start Foods has two additional companies within our food family, J.G. Fruits and Vegetables in Montreal distributes both whole and fresh cut fruit, vegetables and other related products. Our Eating New Creations facility in Mississauga focuses on meeting retail and food-service needs in the manufacturing and assembly of salad & meal kits, a variety of portioned salads, sandwiches, fruit cups and other portioned fresh and dry products. Fresh Start Foods continues to grow and innovate, serving food service and retail customers from coast to coast! At Fresh Start Foods you'll find qualified professionals that stand out with their experience and understand that customers are at the centre of everything we do. We are seeking individuals: Who are customer centric Who are able to deliver on their commitments Who value individual excellence and collective performance Who care and give back - sustainable agriculture, the environment, corporate citizenship Who go above and beyond to provide options for our customers Who understand the foodservice/hospitality/retail business and bring extensive knowledge and experience
