The Role
Promotes and sells paints, coatings, and building materials across Mombasa. The representative visits dealers, distributors, contractors, painters, and construction projects; generates leads; develops customer relationships; supports dealer sales; conducts product demonstrations; monitors competitors; manages accounts; addresses customer inquiries; achieves sales targets; and prepares activity reports. The role requires fieldwork, market development, strong communication and negotiation skills, and 2–3 years of relevant industry sales experience.
Summary Generated by Built In
Job Title: Sales Representative – Paints & Coatings (Mombasa)
Number of Positions: Three
Supervisor/Manager Title: Area Sales Manager / Depot Manager
Department: Sales
Industry: Manufacturing – Paints, Coatings & Building Materials
Location: Mombasa
Job Summary
The Sales Representative is responsible for promoting and selling company products, developing new customers, generating demand and achieving sales targets through effective market coverage and customer relationships.
Role & Responsibilities
• Visit dealers, distributors, painters, contractors and customers to promote company products.
• Identify new sites, projects, institutions and construction opportunities to generate demand.
• Regularly visit ongoing and upcoming projects to identify sales opportunities.
• Build strong relationships with painters, contractors, applicators, developers and other key influencers.
• Generate leads and develop new customers and business opportunities.
• Support dealers to increase secondary sales and product movement.
• Conduct product presentations, demonstrations and product awareness activities.
• Understand customer requirements and recommend suitable products.
• Achieve assigned sales targets and contribute to business growth.
• Maintain regular follow-up with existing and potential customers.
• Maintain accurate records of customer visits, leads, projects and sales activities.
• Monitor competitor prices, products and market activities and share market information with the manager.
• Identify new market opportunities and work towards increasing market share.
• Revive dormant customers and develop them into active accounts.
• Handle customer enquiries and complaints professionally and promptly.
• Work closely with Sales & Marketing and other departments to achieve company objectives.
• Prepare weekly and monthly reports on sales, site visits, leads and demand-generation activities.
Requirements
Requirements
Academic & Professional Qualifications
• Diploma or Bachelor’s degree in Business, Marketing, Engineering or related field.
• Good communication and interpersonal skills.
• Good negotiation and selling skills.
• Customer-focused and target-oriented.
• Good organizational and follow-up skills.
• Good problem-solving ability.
Work Experience
• 2–3 years of sales experience in the paints, coatings, building materials, or related industry.
Additional Skills
• Good presentation and communication skills.
• Strong sales and business development skills.
• Self-motivated and able to work independently.
• Good knowledge of market and customer requirements.
• Willingness to travel and work in the field.
• Valid driving licence will be an added advantage.
Skills Required
- Diploma or Bachelor's degree in Business, Marketing, Engineering, or a related field
- 2–3 years of sales experience in paints, coatings, building materials, or a related industry
- Good communication and interpersonal skills
- Good negotiation and selling skills
- Customer-focused and target-oriented
- Good organizational and follow-up skills
- Good problem-solving ability
- Good presentation and communication skills
- Strong sales and business development skills
- Ability to work independently and self-motivate
- Knowledge of market and customer requirements
- Willingness to travel and work in the field
- Valid driving licence
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The Company
What We Do
We go the extra mile for your last mile – with specialized divisions to serve even the most diverse of industries. CDL is your premier regional carrier for complete delivery coverage – guaranteed.
