Sales Operations Analyst (Lead Optimization)

We are Generac, a leading energy technology company committed to powering a smarter world.

Over the 60 plus years of Generac’s history, we’ve been dedicated to energy innovation. From creating the home standby generator market category, to our current evolution into an energy technology solutions company, we continue to push new boundaries.

The Sales Operations Analyst (Lead Optimization) will play a critical role in supporting our residential lead distribution workflow. This role is responsible for analyzing reports, identifying trends, and working with sales partners to make necessary enhancements to our lead distribution. To thrive in this role, the ideal candidate should possess a solid background in analytics, with a proven track record of turning data into actionable recommendations. A foundational understanding of sales operations will be beneficial in navigating our sales processes and ensuring alignment between analytics and operational strategies.

Job Duties:

• Data mining of new and established reports to identify performance issues and propose resolutions (geographic gap, performance gap, etc.)
• Work with inside and outside sales partners to adjust or expand our network where opportunities exist
• Document and define daily processes, exceptions and associated business rules
• Execute ongoing enhancements to the lead distribution model based on data analysis, business needs, and evolving market conditions, ensuring seamless implementation and alignment with company objectives
• Work with the PowerPlay and inside sales teams to grow our subscription count by identifying areas of opportunity
• Support our inside and outside sales partners by providing them data points they need to have conversations with our dealers around performance
• Support the Lead Optimization Manager with other tasks as needed

Minimum Requirements:

Education

• Bachelor's degree or equivalent experience in analytics or business

Work Experience

• 3+ years working in sales operations, analytics, business operations or similar field

Knowledge / Skills / Abilities

• Proficiency in analyzing large sets of data (using Microsoft Excel and Power BI) to identify patterns and trends
• Excellent communication skills
• Ability to work independently and with cross-functional team
• Understanding of sales processes and strategies
• Strong organization and time management skills

Preferred Qualifications:

Work Experience

• Familiarity with Customer Relationship Management (CRM) systems and sales automation tools
• Knowledge of statistical modeling and predictive analytics techniques for sales performance optimization
• Leverage Databricks and other big data platforms to extract, transform, and analyze large datasets

Physical Demands: While performing the duties of this job, the employee is regularly required to talk and hear; and use hands to manipulate objects or controls.  The employee is regularly required to stand and walk.  On occasion, the incumbent may be required to stoop, bend, or reach above the shoulders.  The employee must occasionally lift to 25 pounds. Specific conditions of this job are typical of frequent and continuous computer-based work requiring periods of sitting, close vision, and the ability to adjust focus. Occasional travel. 

Physical Demands: While performing the duties of this job, the employee is regularly required to talk and hear; and use hands to manipulate objects or controls. The employee is regularly required to stand and walk.  On occasion the incumbent may be required to stoop, bend or reach above the shoulders. The employee must occasionally lift up to 25 - 50 pounds. Specific conditions of this job are typical of frequent and continuous computer-based work requiring periods of sitting, close vision and ability to adjust focus. Occasional travel.

“We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law.”