Sales & Marketing Manager

Sales & Marketing Manager

Reports To: Director of Operations

Core Values: Standing Tall, Take Ownership, Stay Engaged, Build Together and Communicate Clearly

The position is based out of the Main Office in Southfield, but will require travel to the different properties, each week.

Position Summary

The Sales & Marketing Manager plays a critical role in driving portfolio-wide leasing performance, occupancy growth, and brand consistency across all communities. This individual will serve as the primary liaison between on-site leasing teams, property managers, and leadership—ensuring that every prospective resident experiences an exceptional and professional leasing process that reflects our company values. This role combines hands-on leadership in sales coaching, marketing execution, and data-driven performance management to ensure the portfolio remains top of market in both occupancy and reputation. Continues to ensure accountability by all members of the team to the different standards and procedures being put in place to display the Brand. This role also creates the brand’s voice and visual outlook on prospective and current residents, ensuring that we are well positioned in the market to stay top of mind.

Key Responsibilities

Sales Leadership & Training

· Partner with Property Managers to train and coach Property Managers and Leasing Agents on sales techniques, customer service standards, and follow-up best practices.

· Conduct regular on-site visits and leasing audits to evaluate performance and identify opportunities for improvement.

· Lead sales meetings with leasing teams to review lead traffic, conversion rates, and tour effectiveness.

· Develop and implement a consistent sales process across all properties to ensure alignment with company expectations including scripts and promoting companies’ Unique’s.

· Support new hire onboarding for leasing positions, providing initial and ongoing sales and customer service training.

· Create and promote consistent Training with all Leasing Consultants. This includes classroom, one-on-one, virtual and other training methods to consistently increase selling techniques.

· On-site visits, which include going on tours to provide feedback to Leasing Consultants and ensure the Brand is presented in conjunction with our current Marketing plans.

· Ensure hot sheets, tour routes and other tools are in place and represent well.

Marketing & Brand Management

· Oversee all Internet Listing Services (ILS) to ensure accurate, optimized, and competitive property listings that drive lead generation.

· Manage marketing calendars, seasonal promotions, and resident engagement events in collaboration with Property Managers and Regional Managers.

· Ensure brand consistency across digital platforms, signage, collateral, and community presentation.

· Partner with leadership to track marketing spend and evaluate return on investment (ROI) for campaigns.

· Partner with Director of Operations, Regional Managers and Property Managers to come up with relevant pricing, including special promotions to increase occupancy, when needed.

· Monitor, improve and maintain strong online reputation and review platforms, providing feedback and coaching to properties to improve ratings and responses.

Performance & Reporting

· Analyze lead-to-lease conversion data, occupancy trends, and marketing analytics to make proactive recommendations.

· Develop and distribute regular reports to leadership highlighting leasing performance, pipeline health, and marketing impact.

· Collaborate with operations leadership to create quarterly leasing and marketing strategies tied to portfolio goals.

Other related duties as assigned.

Qualifications

· 3+ years of experience in multi-family property management, leasing, and proven background in marketing and sales.

· Proven track record of driving occupancy and improving leasing performance.

· Strong understanding of ILS platforms (Apartments.com, RentCafe, etc.) and digital marketing fundamentals.

· Excellent interpersonal, coaching, and communication skills with a focus on developing others.

· Detail-oriented with strong analytical and organizational abilities.

· Proficiency in Microsoft Office Suite and familiarity with property management software (Yardi preferred).

Key Competencies

· Leadership & Team Development

· Customer Experience Focus

· Strategic Thinking

· Marketing & Sales Acumen

· Communication & Collaboration

· Results Orientation